--- title: "ING vs St.George: Which is searched more in Australia?" description: "Is ING or St.George more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Banks set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/ing-australia-vs-st-george-bank" publisher: "Brandwave" --- # ING vs St.George: Which is searched more in Australia? Is ING or St.George more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Banks set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ING and St.George - **Competitive set**: Banks - **Market**: Australia - **Month measured**: Sep 2026 - **ING Share of Search**: 0.87% - **St.George Share of Search**: 5.4% ## Is ING or St.George more popular in search? - In September 2026, St.George had more branded searches than ING among banks in Australia. St.George had about 368,000 branded searches, while ING had 59,400. St.George made up 5.4% of all bank searches we track, and ING accounted for 0.87%. - St.George was ahead of ING in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ING’s share of searches among banks in Australia moved from 0.73% to 0.87%, and its estimated monthly branded searches moved from 62.7K to 59.4K. - Across the 12 months ending September 2026, St.George’s share of searches among banks in Australia moved from 5.3% to 5.4%, and its estimated monthly branded searches moved from 450K to 368K. ## Top banks in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ING was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. St.George was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. ING was listed before St.George in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ING | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Macquarie Bank | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | CommBank | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Up | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | NAB | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Westpac | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | ANZ | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | ubank | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Bendigo Bank | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Great Southern Bank | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | St.George | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Bankwest | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BOQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Suncorp Bank | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ME Bank | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about banks - Asked ChatGPT "Which bank should I use in Australia?": 1. Macquarie Bank, 2. Up, 3. ING, 4. ubank, 5. CommBank - Asked ChatGPT "What are the best banks in Australia?": 1. CommBank, 2. Macquarie Bank, 3. ING, 4. NAB, 5. Westpac, 6. ANZ, 7. Bendigo Bank - Asked ChatGPT "What's the best bank in Australia for a high interest savings account?": 1. ING, 2. Up, 3. Macquarie Bank - Searched Google, AI Overview "bank account": 1. CommBank, 2. Westpac, 3. NAB, 4. St.George - Searched Google, AI Overview "best bank australia": 1. CommBank, 2. Westpac, 3. NAB, 4. ANZ, 5. ING, 6. ubank, 7. Up, 8. Great Southern Bank, 9. Bendigo Bank, 10. Macquarie Bank Not named in any answer: Bankwest, BOQ, Suncorp Bank and ME Bank. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia banks in September 2026? - In September 2026, St.George overtook Bendigo Bank to rank 5th among banks in Australia, with 5.4% of the searches. ## Month by month | Month | ING estimated searches | ING Share of Search | ING rank | St.George estimated searches | St.George Share of Search | St.George rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 62.7K | 0.73% | 14 | 450K | 5.3% | 5 | | Nov 2025 | 55.3K | 0.67% | 14 | 450K | 5.4% | 5 | | Dec 2025 | 43K | 0.54% | 14 | 450K | 5.7% | 5 | | Jan 2026 | 50.4K | 0.64% | 14 | 450K | 5.7% | 5 | | Feb 2026 | 50.4K | 0.66% | 14 | 450K | 5.9% | 5 | | Mar 2026 | 50.4K | 0.61% | 14 | 450K | 5.4% | 5 | | Apr 2026 | 41.2K | 0.55% | 14 | 450K | 6% | 5 | | May 2026 | 50.4K | 0.66% | 13 | 450K | 5.9% | 5 | | Jun 2026 | 41.2K | 0.55% | 13 | 450K | 6% | 5 | | Jul 2026 | 43K | 0.58% | 13 | 368K | 5% | 5 | | Aug 2026 | 50.4K | 0.66% | 13 | 368K | 4.9% | 6 | | Sep 2026 | 59.4K | 0.87% | 13 | 368K | 5.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using ING’s and St.George’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ING**: Measured on the search terms “ing australia” and “ing bank”, summed into one figure. - **St.George**: Measured on the search term “st george bank”. - [ING profile](/demand/au/brands/ing-australia) - [St.George profile](/demand/au/brands/st-george-bank) - [All banks in Australia](/demand/au/categories/au-banks): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ING or St.George more popular in search? In September 2026, St.George had more branded searches than ING among banks in Australia. St.George had about 368,000 branded searches, while ING had 59,400. St.George made up 5.4% of all bank searches we track, and ING accounted for 0.87%. ## Cite this page Brandwave. "ING vs St.George: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/ing-australia-vs-st-george-bank This page is also available as HTML at https://gobrandwave.com/demand/au/compare/ing-australia-vs-st-george-bank. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.