--- title: "Ineos vs KGM: Which is searched more in Australia?" description: "Is Ineos or KGM more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/ineos-vs-kgm" publisher: "Brandwave" --- # Ineos vs KGM: Which is searched more in Australia? Is Ineos or KGM more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ineos and KGM - **Competitive set**: Car brands - **Market**: Australia - **Month measured**: Sep 2026 - **Ineos Share of Search**: 0.35% - **KGM Share of Search**: 0.31% ## Is Ineos or KGM more popular in search? - In September 2026, Ineos had more branded searches than KGM among car brands in Australia. Ineos had about 22,900 branded searches, while KGM had 20,400. Ineos made up 0.35% of all car brand searches we track, and KGM accounted for 0.31%. - The lead changed hands 7 times in the 12 months ending September 2026: Ineos took it in November 2025, KGM took it in December 2025, Ineos took it in January 2026, KGM took it in February 2026, Ineos took it in March 2026, KGM took it in May 2026, Ineos took it in September 2026. - Across the 12 months ending September 2026, Ineos’ share of searches among car brands in Australia moved from 0.33% to 0.35%, and its estimated monthly branded searches moved from 23.2K to 22.9K. - Across the 12 months ending September 2026, KGM’s share of searches among car brands in Australia moved from 0.46% to 0.31%, and its estimated monthly branded searches moved from 32.2K to 20.4K. ## Top car brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Ineos nor KGM showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Toyota | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hyundai | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | BYD | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Honda | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Kia | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Lexus | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Ford | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Mazda | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Volkswagen | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Suzuki | 10th | 0 of 3 | 2 of 2 | 2 of 5 | | Nissan | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | Chevrolet | 12th | 0 of 3 | 1 of 2 | 1 of 5 | | BMW | 13th | 0 of 3 | 1 of 2 | 1 of 5 | | Mercedes-Benz | 14th | 0 of 3 | 1 of 2 | 1 of 5 | | Geely | 15th | 0 of 3 | 1 of 2 | 1 of 5 | | Audi | 16th | 0 of 3 | 1 of 2 | 1 of 5 | | Subaru | 17th | 1 of 3 | 0 of 2 | 1 of 5 | | Bentley | 18th | 0 of 3 | 1 of 2 | 1 of 5 | | Cupra | 19th | 0 of 3 | 1 of 2 | 1 of 5 | | Lamborghini | 20th | 0 of 3 | 1 of 2 | 1 of 5 | | Porsche | 21st | 0 of 3 | 1 of 2 | 1 of 5 | | Alfa Romeo | 22nd | 0 of 3 | 1 of 2 | 1 of 5 | | Tesla | 23rd | 1 of 3 | 1 of 2 | 2 of 5 | | Fiat | 24th | 0 of 3 | 1 of 2 | 1 of 5 | | Jeep | 25th | 0 of 3 | 1 of 2 | 1 of 5 | | Maserati | 26th | 0 of 3 | 1 of 2 | 1 of 5 | | Peugeot | 27th | 0 of 3 | 1 of 2 | 1 of 5 | | Genesis | 28th | 0 of 3 | 1 of 2 | 1 of 5 | | Cadillac | 29th | 0 of 3 | 1 of 2 | 1 of 5 | | MINI | 30th | 0 of 3 | 1 of 2 | 1 of 5 | | Rolls-Royce | 31st | 0 of 3 | 1 of 2 | 1 of 5 | | Mitsubishi | 32nd | 1 of 3 | 0 of 2 | 1 of 5 | | Lotus | 33rd | 0 of 3 | 1 of 2 | 1 of 5 | | Polestar | 34th | 0 of 3 | 1 of 2 | 1 of 5 | | Volvo | 35th | 0 of 3 | 1 of 2 | 1 of 5 | | Zeekr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Land Rover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | GWM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jaecoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Holden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Isuzu | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Ferrari | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Chery | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | MG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jaguar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Haval | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | McLaren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Denza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Skoda | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Aston Martin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | XPENG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Renault | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mahindra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LDV | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ineos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Leapmotor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | KGM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about car brands - Asked ChatGPT "Which car should I buy in Australia?": 1. Toyota, 2. BYD, 3. Hyundai - Asked ChatGPT "What are the most reliable car brands in Australia?": 1. Toyota, 2. Lexus, 3. Honda, 4. Subaru, 5. Mazda, 6. Hyundai, 7. Kia - Asked ChatGPT "What is the best SUV to buy in Australia?": 1. Toyota, 2. Hyundai, 3. BYD, 4. Mazda, 5. Kia, 6. Tesla, 7. Ford, 8. Mitsubishi - Searched Google, AI Overview "car brands": 1. Toyota, 2. Volkswagen, 3. Ford, 4. BYD, 5. Hyundai, 6. Honda, 7. Suzuki, 8. Nissan, 9. Kia, 10. Chevrolet, 11. BMW, 12. Mercedes-Benz, 13. Geely, 14. Audi, 15. Bentley, 16. Cupra, 17. Lamborghini, 18. Porsche, 19. Lexus, 20. Alfa Romeo, 21. Fiat, 22. Jeep, 23. Maserati, 24. Peugeot, 25. Genesis, 26. Cadillac, 27. MINI, 28. Rolls-Royce, 29. Lotus, 30. Polestar, 31. Volvo - Searched Google, AI Overview "new car": 1. Ford, 2. Toyota, 3. Tesla, 4. Chery, 5. Hyundai, 6. Isuzu, 7. BYD, 8. Suzuki Not named in any answer: Zeekr, Land Rover, GWM, Jaecoo, Holden, Ferrari, MG, Jaguar, Haval, McLaren, Denza, Skoda, Aston Martin, XPENG, Renault, Mahindra, LDV, Ineos, Leapmotor and KGM. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia car brands in September 2026? - In September 2026, Ineos rose from 54th to 52nd among car brands in Australia. - In September 2026, KGM fell from 53rd to 54th among car brands in Australia. ## Month by month | Month | Ineos estimated searches | Ineos Share of Search | Ineos rank | KGM estimated searches | KGM Share of Search | KGM rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 23.2K | 0.33% | 51 | 32.2K | 0.46% | 48 | | Nov 2025 | 28.4K | 0.42% | 50 | 27.8K | 0.41% | 51 | | Dec 2025 | 23.2K | 0.37% | 52 | 24.9K | 0.39% | 51 | | Jan 2026 | 28.1K | 0.39% | 50 | 27.7K | 0.38% | 52 | | Feb 2026 | 23.2K | 0.34% | 52 | 27.2K | 0.4% | 51 | | Mar 2026 | 28K | 0.34% | 52 | 27.6K | 0.34% | 53 | | Apr 2026 | 23.1K | 0.32% | 52 | 22.6K | 0.32% | 53 | | May 2026 | 23.1K | 0.32% | 54 | 24.9K | 0.34% | 51 | | Jun 2026 | 23.1K | 0.34% | 52 | 24.3K | 0.36% | 50 | | Jul 2026 | 23.1K | 0.35% | 54 | 23.6K | 0.36% | 52 | | Aug 2026 | 23.1K | 0.33% | 54 | 23.8K | 0.34% | 53 | | Sep 2026 | 22.9K | 0.35% | 52 | 20.4K | 0.31% | 54 | ## How each brand is measured Brandwave collects information about searches that people make online using Ineos’ and KGM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ineos**: Measured on the search terms “ineos cars” and “ineos grenadier”, summed into one figure. - **KGM**: Measured on the search terms “kgm”, “ssangyong”, “ssangyong cars”, “ssangyong korando”, “ssangyong musso” and “ssangyong rexton”, summed into one figure. - [Ineos profile](/demand/au/brands/ineos) - [KGM profile](/demand/au/brands/kgm) - [All car brands in Australia](/demand/au/categories/au-car-brands): The set both shares are measured inside, 57 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ineos or KGM more popular in search? In September 2026, Ineos had more branded searches than KGM among car brands in Australia. Ineos had about 22,900 branded searches, while KGM had 20,400. Ineos made up 0.35% of all car brand searches we track, and KGM accounted for 0.31%. ## Cite this page Brandwave. "Ineos vs KGM: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/ineos-vs-kgm This page is also available as HTML at https://gobrandwave.com/demand/au/compare/ineos-vs-kgm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.