--- title: "Indomie vs Samyang: Which is searched more in Australia?" description: "Is Indomie or Samyang more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Instant noodle brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/indomie-vs-samyang" publisher: "Brandwave" --- # Indomie vs Samyang: Which is searched more in Australia? Is Indomie or Samyang more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Instant noodle brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Indomie and Samyang - **Competitive set**: Instant noodle brands - **Market**: Australia - **Month measured**: Sep 2026 - **Indomie Share of Search**: 26% - **Samyang Share of Search**: 32.7% ## Is Indomie or Samyang more popular in search? - In September 2026, Samyang had more branded searches than Indomie among instant noodle brands in Australia. Samyang had about 23,500 branded searches, while Indomie had 18,700. Samyang made up 32.7% of all instant noodle brand searches we track, and Indomie accounted for 26%. - The lead changed hands 3 times in the 12 months ending September 2026: Samyang took it in November 2025, Indomie took it in December 2025, Samyang took it in June 2026. - Across the 12 months ending September 2026, Indomie’s share of searches among instant noodle brands in Australia moved from 33.6% to 26%, and its estimated monthly branded searches moved from 21.4K to 18.7K. - Across the 12 months ending September 2026, Samyang’s share of searches among instant noodle brands in Australia moved from 31% to 32.7%, and its estimated monthly branded searches moved from 19.7K to 23.5K. ## Top instant noodle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, both Indomie and Samyang showed up in all four answers. Indomie and Samyang were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nongshim | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Indomie | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Samyang | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | MAMA | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Nissin | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Maggi | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Fantastic | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Suimin | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Koka | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about instant noodle brands - Asked ChatGPT "Which instant noodles should I buy in Australia?": 1. Indomie, 2. Nongshim, 3. Samyang, 4. MAMA - Asked ChatGPT "What are the best instant noodle brands?": 1. Nongshim, 2. Samyang, 3. Indomie, 4. Nissin, 5. MAMA - Asked ChatGPT "What are the best spicy instant noodles?": 1. Samyang, 2. Nongshim, 3. Indomie - Searched Google, AI Overview "instant noodles": 1. Indomie, 2. Nongshim, 3. Samyang Not named in any answer: Maggi, Fantastic, Suimin and Koka. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia instant noodle brands in September 2026? - In September 2026, Samyang gained share of searches among instant noodle brands in Australia, from 31.2% to 32.7%. - In September 2026, Indomie lost share of searches among instant noodle brands in Australia, from 28.4% to 26%. ## Month by month | Month | Indomie estimated searches | Indomie Share of Search | Indomie rank | Samyang estimated searches | Samyang Share of Search | Samyang rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 21.4K | 33.6% | 1 | 19.7K | 31% | 2 | | Nov 2025 | 17.5K | 28.3% | 2 | 19.4K | 31.4% | 1 | | Dec 2025 | 16.5K | 29.8% | 1 | 16.1K | 29% | 2 | | Jan 2026 | 20.2K | 33% | 1 | 16.1K | 26.3% | 2 | | Feb 2026 | 17.5K | 30.1% | 1 | 15.8K | 27.2% | 2 | | Mar 2026 | 21.4K | 31.3% | 1 | 19.4K | 28.3% | 2 | | Apr 2026 | 17.5K | 29.4% | 1 | 16.1K | 27.1% | 2 | | May 2026 | 21.4K | 29.8% | 1 | 19.4K | 27% | 2 | | Jun 2026 | 17.5K | 26.1% | 2 | 19.4K | 28.9% | 1 | | Jul 2026 | 18.7K | 27.3% | 2 | 19.4K | 28.3% | 1 | | Aug 2026 | 21.4K | 28.4% | 2 | 23.5K | 31.2% | 1 | | Sep 2026 | 18.7K | 26% | 2 | 23.5K | 32.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Indomie’s and Samyang’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Indomie**: Measured on the search terms “indomie” and “mi goreng”, summed into one figure. - **Samyang**: Measured on the search terms “buldak” and “samyang”, summed into one figure. - [Indomie profile](/demand/au/brands/indomie) - [Samyang profile](/demand/au/brands/samyang) - [All instant noodle brands in Australia](/demand/au/categories/au-instant-noodle-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Indomie or Samyang more popular in search? In September 2026, Samyang had more branded searches than Indomie among instant noodle brands in Australia. Samyang had about 23,500 branded searches, while Indomie had 18,700. Samyang made up 32.7% of all instant noodle brand searches we track, and Indomie accounted for 26%. ## Cite this page Brandwave. "Indomie vs Samyang: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/indomie-vs-samyang This page is also available as HTML at https://gobrandwave.com/demand/au/compare/indomie-vs-samyang. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.