--- title: "Indomie vs Maggi: Which is searched more in Australia?" description: "Is Indomie or Maggi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Instant noodle brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/indomie-vs-maggi" publisher: "Brandwave" --- # Indomie vs Maggi: Which is searched more in Australia? Is Indomie or Maggi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Instant noodle brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Indomie and Maggi - **Competitive set**: Instant noodle brands - **Market**: Australia - **Month measured**: Sep 2026 - **Indomie Share of Search**: 26% - **Maggi Share of Search**: 8.9% ## Is Indomie or Maggi more popular in search? - In September 2026, Indomie had more branded searches than Maggi among instant noodle brands in Australia. Indomie had about 18,700 branded searches, while Maggi had 6,400. Indomie made up 26% of all instant noodle brand searches we track, and Maggi accounted for 8.9%. - Indomie was ahead of Maggi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Indomie’s share of searches among instant noodle brands in Australia moved from 33.6% to 26%, and its estimated monthly branded searches moved from 21.4K to 18.7K. - Across the 12 months ending September 2026, Maggi’s share of searches among instant noodle brands in Australia moved from 8% to 8.9%, and its estimated monthly branded searches moved from 5.1K to 6.4K. ## Top instant noodle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Indomie appeared in all four answers. Maggi did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nongshim | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Indomie | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Samyang | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | MAMA | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Nissin | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Maggi | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Fantastic | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Suimin | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Koka | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about instant noodle brands - Asked ChatGPT "Which instant noodles should I buy in Australia?": 1. Indomie, 2. Nongshim, 3. Samyang, 4. MAMA - Asked ChatGPT "What are the best instant noodle brands?": 1. Nongshim, 2. Samyang, 3. Indomie, 4. Nissin, 5. MAMA - Asked ChatGPT "What are the best spicy instant noodles?": 1. Samyang, 2. Nongshim, 3. Indomie - Searched Google, AI Overview "instant noodles": 1. Indomie, 2. Nongshim, 3. Samyang Not named in any answer: Maggi, Fantastic, Suimin and Koka. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia instant noodle brands in September 2026? - In September 2026, Indomie lost share of searches among instant noodle brands in Australia, from 28.4% to 26%. - Estimated monthly branded searches for Maggi in Australia rose 25% over 12 measured months, from 5.1K to 6.4K in September 2026. ## Month by month | Month | Indomie estimated searches | Indomie Share of Search | Indomie rank | Maggi estimated searches | Maggi Share of Search | Maggi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 21.4K | 33.6% | 1 | 5.1K | 8% | 4 | | Nov 2025 | 17.5K | 28.3% | 2 | 5.1K | 8.3% | 4 | | Dec 2025 | 16.5K | 29.8% | 1 | 4.3K | 7.8% | 4 | | Jan 2026 | 20.2K | 33% | 1 | 5.3K | 8.6% | 4 | | Feb 2026 | 17.5K | 30.1% | 1 | 6K | 10.3% | 4 | | Mar 2026 | 21.4K | 31.3% | 1 | 6.3K | 9.2% | 4 | | Apr 2026 | 17.5K | 29.4% | 1 | 6K | 10.1% | 4 | | May 2026 | 21.4K | 29.8% | 1 | 8.3K | 11.5% | 4 | | Jun 2026 | 17.5K | 26.1% | 2 | 7K | 10.4% | 4 | | Jul 2026 | 18.7K | 27.3% | 2 | 6.7K | 9.8% | 4 | | Aug 2026 | 21.4K | 28.4% | 2 | 6.4K | 8.5% | 4 | | Sep 2026 | 18.7K | 26% | 2 | 6.4K | 8.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Indomie’s and Maggi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Indomie**: Measured on the search terms “indomie” and “mi goreng”, summed into one figure. - **Maggi**: Measured on the search terms “maggi 2 minute noodles” and “maggi noodles”, summed into one figure. - [Indomie profile](/demand/au/brands/indomie) - [Maggi profile](/demand/au/brands/maggi) - [All instant noodle brands in Australia](/demand/au/categories/au-instant-noodle-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Indomie or Maggi more popular in search? In September 2026, Indomie had more branded searches than Maggi among instant noodle brands in Australia. Indomie had about 18,700 branded searches, while Maggi had 6,400. Indomie made up 26% of all instant noodle brand searches we track, and Maggi accounted for 8.9%. ## Cite this page Brandwave. "Indomie vs Maggi: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/indomie-vs-maggi This page is also available as HTML at https://gobrandwave.com/demand/au/compare/indomie-vs-maggi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.