---
title: "Indeed vs SEEK: Which is searched more in Australia?"
description: "Which is more popular in search, Indeed or SEEK? Compare estimated monthly branded-search demand and Share of Search inside the Job boards set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/indeed-vs-seek"
publisher: "Brandwave"
---

# Indeed vs SEEK: Which is searched more in Australia?

Which is more popular in search, Indeed or SEEK? Compare estimated monthly branded-search demand and Share of Search inside the Job boards set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Indeed and SEEK
- **Competitive set**: Job boards
- **Market**: Australia
- **Month measured**: Sep 2026
- **Indeed Share of Search**: 33.1%
- **SEEK Share of Search**: 6.7%

## Which is more popular in search, Indeed or SEEK?

- In September 2026, Indeed had more branded searches than SEEK among job boards in Australia. Indeed was estimated to have 550K branded searches compared to SEEK’s 111K, and held a 33.1% Share of Search versus SEEK’s 6.7%.
- Indeed was ahead of SEEK in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Indeed’s estimated Share of Search among job boards in Australia moved from 24.5% to 33.1%, and its estimated monthly branded searches moved from 450K to 550K.
- Across the 12 months ending September 2026, SEEK’s estimated Share of Search among job boards in Australia moved from 9% to 6.7%, and its estimated monthly branded searches moved from 165K to 111K.

## How did search popularity change for Australia job boards in September 2026?

- In September 2026, Indeed gained estimated Share of Search among job boards in Australia, from 28.4% to 33.1%.
- In September 2026, SEEK lost estimated Share of Search among job boards in Australia, from 8.6% to 6.7%.

## Month by month

| Month | Indeed estimated searches | Indeed Share of Search | Indeed rank | SEEK estimated searches | SEEK Share of Search | SEEK rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 450K | 24.5% | 2 | 165K | 9% | 3 |
| Nov 2025 | 450K | 24.9% | 2 | 135K | 7.5% | 3 |
| Dec 2025 | 368K | 28.3% | 2 | 110K | 8.5% | 3 |
| Jan 2026 | 550K | 33.1% | 2 | 111K | 6.7% | 3 |
| Feb 2026 | 550K | 29.3% | 2 | 110K | 5.9% | 3 |
| Mar 2026 | 550K | 28.9% | 2 | 135K | 7.1% | 3 |
| Apr 2026 | 550K | 33.5% | 2 | 90.8K | 5.5% | 3 |
| May 2026 | 550K | 29.2% | 2 | 110K | 5.9% | 3 |
| Jun 2026 | 550K | 32.1% | 2 | 166K | 9.7% | 3 |
| Jul 2026 | 550K | 28.4% | 2 | 166K | 8.6% | 3 |
| Aug 2026 | 550K | 28.4% | 2 | 166K | 8.6% | 3 |
| Sep 2026 | 550K | 33.1% | 2 | 111K | 6.7% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Indeed’s and SEEK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Indeed**: Measured on the search term “indeed”.
- **SEEK**: Measured on the search terms “seek job” and “seek job board”, summed into one figure.

- [Indeed profile](/demand/au/brands/indeed)
- [SEEK profile](/demand/au/brands/seek)
- [All job boards in Australia](/demand/au/categories/au-job-boards): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Indeed or SEEK?

In September 2026, Indeed had more branded searches than SEEK among job boards in Australia. Indeed was estimated to have 550K branded searches compared to SEEK’s 111K, and held a 33.1% Share of Search versus SEEK’s 6.7%.

## Cite this page

Brandwave. "Indeed vs SEEK: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/indeed-vs-seek

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/indeed-vs-seek. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.