--- title: "IKEA vs Zara Home: Which is searched more in Australia?" description: "Is IKEA or Zara Home more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Homewares retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/ikea-vs-zara-home" publisher: "Brandwave" --- # IKEA vs Zara Home: Which is searched more in Australia? Is IKEA or Zara Home more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Homewares retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: IKEA and Zara Home - **Competitive set**: Homewares retailers - **Market**: Australia - **Month measured**: Sep 2026 - **IKEA Share of Search**: 57.8% - **Zara Home Share of Search**: 0.38% ## Is IKEA or Zara Home more popular in search? - In September 2026, IKEA had more branded searches than Zara Home among homewares retailers in Australia. IKEA had about 1.2 million branded searches, while Zara Home had 8,100. IKEA made up 57.8% of all homewares retailer searches we track, and Zara Home accounted for 0.38%. - IKEA was ahead of Zara Home in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, IKEA’s share of searches among homewares retailers in Australia moved from 57% to 57.8%, and its estimated monthly branded searches moved from 1.5M to 1.2M. - Across the 12 months ending September 2026, Zara Home’s share of searches among homewares retailers in Australia moved from 0.25% to 0.38%, and its estimated monthly branded searches moved from 6.6K to 8.1K. ## Top homewares retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, IKEA was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Zara Home did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Freedom | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Country Road | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Adairs | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Temple & Webster | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | IKEA | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Bed Bath N' Table | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Kmart | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | H&M | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Zara Home | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about homewares retailers - Asked ChatGPT "Where should I buy homewares in Australia?": 1. Adairs, 2. Freedom, 3. Country Road, 4. IKEA, 5. Temple & Webster, 6. Bed Bath N' Table - Asked ChatGPT "What are the best homewares stores in Australia?": 1. Country Road, 2. Freedom, 3. Temple & Webster, 4. Adairs, 5. IKEA, 6. Bed Bath N' Table - Asked ChatGPT "Where can I buy good quality bedding in Australia?": 1. Adairs - Searched Google, AI Overview "home decor stores": named none of the brands we track Not named in any answer: Kmart, H&M and Zara Home. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia homewares retailers in September 2026? - In September 2026, IKEA lost share of searches among homewares retailers in Australia, from 62.3% to 57.8%. - Estimated monthly branded searches for Zara Home in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026. ## Month by month | Month | IKEA estimated searches | IKEA Share of Search | IKEA rank | Zara Home estimated searches | Zara Home Share of Search | Zara Home rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5M | 57% | 1 | 6.6K | 0.25% | 8 | | Nov 2025 | 1.8M | 56.2% | 1 | 6.6K | 0.2% | 8 | | Dec 2025 | 1.8M | 61.1% | 1 | 5.4K | 0.18% | 8 | | Jan 2026 | 2.2M | 68.1% | 1 | 5.4K | 0.16% | 8 | | Feb 2026 | 1.5M | 65.7% | 1 | 6.6K | 0.29% | 7 | | Mar 2026 | 1.5M | 61.3% | 1 | 6.6K | 0.27% | 7 | | Apr 2026 | 1.8M | 67.7% | 1 | 6.6K | 0.24% | 7 | | May 2026 | 1.5M | 60.5% | 1 | 6.6K | 0.27% | 7 | | Jun 2026 | 1.5M | 56.5% | 1 | 6.6K | 0.25% | 8 | | Jul 2026 | 1.5M | 61.7% | 1 | 8.1K | 0.33% | 8 | | Aug 2026 | 1.5M | 62.3% | 1 | 8.1K | 0.34% | 8 | | Sep 2026 | 1.2M | 57.8% | 1 | 8.1K | 0.38% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using IKEA’s and Zara Home’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **IKEA**: Measured on the search term “ikea”. - **Zara Home**: Measured on the search term “zara home”. - [IKEA profile](/demand/au/brands/ikea) - [Zara Home profile](/demand/au/brands/zara-home) - [All homewares retailers in Australia](/demand/au/categories/au-homewares-retailers): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is IKEA or Zara Home more popular in search? In September 2026, IKEA had more branded searches than Zara Home among homewares retailers in Australia. IKEA had about 1.2 million branded searches, while Zara Home had 8,100. IKEA made up 57.8% of all homewares retailer searches we track, and Zara Home accounted for 0.38%. ## Cite this page Brandwave. "IKEA vs Zara Home: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/ikea-vs-zara-home This page is also available as HTML at https://gobrandwave.com/demand/au/compare/ikea-vs-zara-home. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.