--- title: "IKEA vs Temple & Webster: Which is searched more in Australia?" description: "Is IKEA or Temple & Webster more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Furniture retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/ikea-vs-temple-and-webster" publisher: "Brandwave" --- # IKEA vs Temple & Webster: Which is searched more in Australia? Is IKEA or Temple & Webster more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Furniture retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: IKEA and Temple & Webster - **Competitive set**: Furniture retailers - **Market**: Australia - **Month measured**: Sep 2026 - **IKEA Share of Search**: 46.6% - **Temple & Webster Share of Search**: 14% ## Is IKEA or Temple & Webster more popular in search? - In September 2026, IKEA had more branded searches than Temple & Webster among furniture retailers in Australia. IKEA had about 1.2 million branded searches, while Temple & Webster had 368,000. IKEA made up 46.6% of all furniture retailer searches we track, and Temple & Webster accounted for 14%. - IKEA was ahead of Temple & Webster in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, IKEA’s share of searches among furniture retailers in Australia moved from 46.9% to 46.6%, and its estimated monthly branded searches moved from 1.5M to 1.2M. - Across the 12 months ending September 2026, Temple & Webster’s share of searches among furniture retailers in Australia moved from 14.1% to 14%, and its estimated monthly branded searches moved from 450K to 368K. ## Top furniture retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, IKEA and Temple & Webster were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. IKEA and Temple & Webster were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Temple & Webster | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | IKEA | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | King Living | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Amart Furniture | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Castlery | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Mocka | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Koala | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Fantastic Furniture | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Nick Scali | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Brosa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about furniture retailers - Asked ChatGPT "Which furniture store should I buy a sofa from in Australia?": 1. Koala, 2. King Living, 3. IKEA - Asked ChatGPT "What are the best furniture retailers in Australia?": 1. IKEA, 2. King Living, 3. Temple & Webster, 4. Nick Scali, 5. Amart Furniture, 6. Koala, 7. Fantastic Furniture - Asked ChatGPT "What's the best online furniture store in Australia for good quality at a fair price?": 1. Temple & Webster, 2. Castlery, 3. Mocka, 4. Amart Furniture - Searched Google, AI Overview "online furniture stores": 1. Temple & Webster, 2. Mocka, 3. Castlery, 4. IKEA, 5. Amart Furniture - Searched Google, AI Overview "furniture": 1. Fantastic Furniture, 2. Amart Furniture Not named in any answer: Brosa. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia furniture retailers in September 2026? - In September 2026, Temple & Webster gained share of searches among furniture retailers in Australia, from 12.6% to 14%. - In September 2026, IKEA lost share of searches among furniture retailers in Australia, from 51.2% to 46.6%. ## Month by month | Month | IKEA estimated searches | IKEA Share of Search | IKEA rank | Temple & Webster estimated searches | Temple & Webster Share of Search | Temple & Webster rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5M | 46.9% | 1 | 450K | 14.1% | 3 | | Nov 2025 | 1.8M | 47.1% | 1 | 673K | 17.3% | 3 | | Dec 2025 | 1.8M | 51.9% | 1 | 450K | 12.8% | 3 | | Jan 2026 | 2.2M | 56.1% | 1 | 450K | 11.3% | 3 | | Feb 2026 | 1.5M | 52.9% | 1 | 368K | 13% | 3 | | Mar 2026 | 1.5M | 51.7% | 1 | 368K | 12.7% | 3 | | Apr 2026 | 1.8M | 56.6% | 1 | 368K | 11.4% | 3 | | May 2026 | 1.5M | 51.6% | 1 | 368K | 12.7% | 3 | | Jun 2026 | 1.5M | 46.4% | 1 | 450K | 13.9% | 3 | | Jul 2026 | 1.5M | 50.9% | 1 | 368K | 12.5% | 3 | | Aug 2026 | 1.5M | 51.2% | 1 | 368K | 12.6% | 3 | | Sep 2026 | 1.2M | 46.6% | 1 | 368K | 14% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using IKEA’s and Temple & Webster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **IKEA**: Measured on the search term “ikea”. - **Temple & Webster**: Measured on the search term “temple and webster”. - [IKEA profile](/demand/au/brands/ikea) - [Temple & Webster profile](/demand/au/brands/temple-and-webster) - [All furniture retailers in Australia](/demand/au/categories/au-furniture-retailers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is IKEA or Temple & Webster more popular in search? In September 2026, IKEA had more branded searches than Temple & Webster among furniture retailers in Australia. IKEA had about 1.2 million branded searches, while Temple & Webster had 368,000. IKEA made up 46.6% of all furniture retailer searches we track, and Temple & Webster accounted for 14%. ## Cite this page Brandwave. "IKEA vs Temple & Webster: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/ikea-vs-temple-and-webster This page is also available as HTML at https://gobrandwave.com/demand/au/compare/ikea-vs-temple-and-webster. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.