--- title: "IKEA vs Sleeping Duck: Which is searched more in Australia?" description: "Is IKEA or Sleeping Duck more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mattress brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/ikea-vs-sleeping-duck" publisher: "Brandwave" --- # IKEA vs Sleeping Duck: Which is searched more in Australia? Is IKEA or Sleeping Duck more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mattress brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: IKEA and Sleeping Duck - **Competitive set**: Mattress brands - **Market**: Australia - **Month measured**: Sep 2026 - **IKEA Share of Search**: 8% - **Sleeping Duck Share of Search**: 17.9% ## Is IKEA or Sleeping Duck more popular in search? - In September 2026, Sleeping Duck had more branded searches than IKEA among mattress brands in Australia. Sleeping Duck had about 22,200 branded searches, while IKEA had 9,900. Sleeping Duck made up 17.9% of all mattress brand searches we track, and IKEA accounted for 8%. - Sleeping Duck was ahead of IKEA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, IKEA’s share of searches among mattress brands in Australia moved from 7.1% to 8%, and its estimated monthly branded searches held steady at 9.9K. - Across the 12 months ending September 2026, Sleeping Duck’s share of searches among mattress brands in Australia moved from 15.8% to 17.9%, and its estimated monthly branded searches held steady at 22.2K. ## Top mattress brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Sleeping Duck appeared in all four answers. IKEA did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Koala | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Sleeping Duck | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Ecosa | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Emma Sleep | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Sealy | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Eva | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | A.H. Beard | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | IKEA | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sleepmaker | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about mattress brands - Asked ChatGPT "Which mattress brand should I buy in Australia?": 1. Ecosa, 2. Koala, 3. Sleeping Duck, 4. Emma Sleep - Asked ChatGPT "What are the best mattress brands in Australia?": 1. Ecosa, 2. Sleeping Duck, 3. Koala, 4. Emma Sleep, 5. Sealy, 6. A.H. Beard - Asked ChatGPT "What's the best mattress in a box in Australia for back pain?": 1. Sleeping Duck, 2. Koala, 3. Ecosa, 4. Eva - Searched Google, AI Overview "best mattress australia": 1. Koala, 2. Sleeping Duck Not named in any answer: IKEA and Sleepmaker. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia mattress brands in September 2026? - In September 2026, IKEA rose from 5th to 4th among mattress brands in Australia. ## Month by month | Month | IKEA estimated searches | IKEA Share of Search | IKEA rank | Sleeping Duck estimated searches | Sleeping Duck Share of Search | Sleeping Duck rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 7.1% | 5 | 22.2K | 15.8% | 3 | | Nov 2025 | 12.1K | 6% | 5 | 33.1K | 16.3% | 3 | | Dec 2025 | 12.1K | 8.7% | 5 | 22.2K | 15.9% | 3 | | Jan 2026 | 12.1K | 7.8% | 5 | 27.1K | 17.4% | 3 | | Feb 2026 | 9.9K | 8.7% | 4 | 18.1K | 15.9% | 3 | | Mar 2026 | 9.9K | 7.3% | 5 | 22.2K | 16.4% | 3 | | Apr 2026 | 9.9K | 6.9% | 6 | 22.2K | 15.5% | 3 | | May 2026 | 9.9K | 6.7% | 5 | 22.2K | 15% | 3 | | Jun 2026 | 9.9K | 5.8% | 5 | 33.1K | 19.2% | 3 | | Jul 2026 | 9.9K | 7.8% | 5 | 22.2K | 17.5% | 3 | | Aug 2026 | 9.9K | 7.8% | 5 | 22.2K | 17.5% | 3 | | Sep 2026 | 9.9K | 8% | 4 | 22.2K | 17.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using IKEA’s and Sleeping Duck’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **IKEA**: Measured on the search term “ikea mattress”. - **Sleeping Duck**: Measured on the search term “sleeping duck”. - [IKEA profile](/demand/au/brands/ikea) - [Sleeping Duck profile](/demand/au/brands/sleeping-duck) - [All mattress brands in Australia](/demand/au/categories/au-mattress-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is IKEA or Sleeping Duck more popular in search? In September 2026, Sleeping Duck had more branded searches than IKEA among mattress brands in Australia. Sleeping Duck had about 22,200 branded searches, while IKEA had 9,900. Sleeping Duck made up 17.9% of all mattress brand searches we track, and IKEA accounted for 8%. ## Cite this page Brandwave. "IKEA vs Sleeping Duck: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/ikea-vs-sleeping-duck This page is also available as HTML at https://gobrandwave.com/demand/au/compare/ikea-vs-sleeping-duck. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.