--- title: "IKEA vs Miss Amara: Which is searched more in Australia?" description: "Is IKEA or Miss Amara more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rug retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/ikea-vs-miss-amara" publisher: "Brandwave" --- # IKEA vs Miss Amara: Which is searched more in Australia? Is IKEA or Miss Amara more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rug retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: IKEA and Miss Amara - **Competitive set**: Rug retailers - **Market**: Australia - **Month measured**: Sep 2026 - **IKEA Share of Search**: 35.1% - **Miss Amara Share of Search**: 15.7% ## Is IKEA or Miss Amara more popular in search? - In September 2026, IKEA had more branded searches than Miss Amara among rug retailers in Australia. IKEA had about 27,100 branded searches, while Miss Amara had 12,100. IKEA made up 35.1% of all rug retailer searches we track, and Miss Amara accounted for 15.7%. - IKEA was ahead of Miss Amara in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, IKEA’s share of searches among rug retailers in Australia moved from 32.2% to 35.1%, and its estimated monthly branded searches held steady at 27.1K. - Across the 12 months ending September 2026, Miss Amara’s share of searches among rug retailers in Australia moved from 21.5% to 15.7%, and its estimated monthly branded searches moved from 18.1K to 12.1K. ## Top rug retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Miss Amara appeared in all five answers. IKEA was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Miss Amara was listed before IKEA in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Miss Amara | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ruggable | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Temple & Webster | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | IKEA | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Spotlight | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Rug Culture | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Rugs a Million | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about rug retailers - Asked ChatGPT "Where's the best place to buy a rug online in Australia?": 1. Miss Amara, 2. Temple & Webster, 3. IKEA, 4. Ruggable - Asked ChatGPT "Which Australian shops sell good quality affordable rugs?": 1. IKEA, 2. Miss Amara, 3. Temple & Webster, 4. Spotlight - Asked ChatGPT "Where can I buy a washable rug in Australia?": 1. Ruggable, 2. Spotlight, 3. Miss Amara, 4. Temple & Webster, 5. IKEA - Searched Google, AI Overview "rugs": 1. Miss Amara, 2. Temple & Webster - Searched Google, AI Overview "rugs online": 1. Ruggable, 2. Miss Amara, 3. Spotlight, 4. Rug Culture Not named in any answer: Rugs a Million. Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026. ## How did search popularity change for Australia rug retailers in September 2026? - In September 2026, IKEA lost share of searches among rug retailers in Australia, from 35.7% to 35.1%. - Estimated monthly branded searches for Miss Amara in Australia fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026. ## Month by month | Month | IKEA estimated searches | IKEA Share of Search | IKEA rank | Miss Amara estimated searches | Miss Amara Share of Search | Miss Amara rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 32.2% | 1 | 18.1K | 21.5% | 2 | | Nov 2025 | 27.1K | 26.4% | 1 | 27.1K | 26.4% | 2 | | Dec 2025 | 22.2K | 29.9% | 1 | 12.1K | 16.3% | 3 | | Jan 2026 | 27.1K | 31.4% | 1 | 14.8K | 17.1% | 3 | | Feb 2026 | 22.2K | 33.5% | 1 | 9.9K | 14.9% | 3 | | Mar 2026 | 27.1K | 35.7% | 1 | 12.1K | 15.9% | 3 | | Apr 2026 | 27.1K | 32.5% | 1 | 12.1K | 14.5% | 4 | | May 2026 | 33.1K | 35.2% | 1 | 12.1K | 12.9% | 4 | | Jun 2026 | 33.1K | 33.6% | 1 | 14.8K | 15% | 3 | | Jul 2026 | 33.1K | 34.5% | 1 | 14.8K | 15.4% | 4 | | Aug 2026 | 33.1K | 35.7% | 1 | 14.8K | 16% | 3 | | Sep 2026 | 27.1K | 35.1% | 1 | 12.1K | 15.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using IKEA’s and Miss Amara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **IKEA**: Measured on the search term “ikea rugs”. - **Miss Amara**: Measured on the search term “miss amara”. - [IKEA profile](/demand/au/brands/ikea) - [Miss Amara profile](/demand/au/brands/miss-amara) - [All rug retailers in Australia](/demand/au/categories/au-rug-retailers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is IKEA or Miss Amara more popular in search? In September 2026, IKEA had more branded searches than Miss Amara among rug retailers in Australia. IKEA had about 27,100 branded searches, while Miss Amara had 12,100. IKEA made up 35.1% of all rug retailer searches we track, and Miss Amara accounted for 15.7%. ## Cite this page Brandwave. "IKEA vs Miss Amara: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/ikea-vs-miss-amara This page is also available as HTML at https://gobrandwave.com/demand/au/compare/ikea-vs-miss-amara. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.