--- title: "IKEA vs Luxaflex: Which is searched more in Australia?" description: "Is IKEA or Luxaflex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blinds retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/ikea-vs-luxaflex" publisher: "Brandwave" --- # IKEA vs Luxaflex: Which is searched more in Australia? Is IKEA or Luxaflex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blinds retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: IKEA and Luxaflex - **Competitive set**: Blinds retailers - **Market**: Australia - **Month measured**: Sep 2026 - **IKEA Share of Search**: 6.8% - **Luxaflex Share of Search**: 5.5% ## Is IKEA or Luxaflex more popular in search? - In September 2026, IKEA had more branded searches than Luxaflex among blinds retailers in Australia. IKEA had about 3,600 branded searches, while Luxaflex had 2,900. IKEA made up 6.8% of all blinds retailer searches we track, and Luxaflex accounted for 5.5%. - IKEA was ahead of Luxaflex in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, IKEA’s share of searches among blinds retailers in Australia held steady at 6.8%, and its estimated monthly branded searches moved from 4.4K to 3.6K. - Across the 12 months ending September 2026, Luxaflex’s share of searches among blinds retailers in Australia moved from 5.6% to 5.5%, and its estimated monthly branded searches moved from 3.6K to 2.9K. ## Top blinds retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, IKEA was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Luxaflex was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. IKEA and Luxaflex were each listed first in one of the two answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Spotlight | 1st | 1 of 3 | 1 of 1 | 2 of 4 | | Blinds Online | 2nd | 1 of 3 | 0 of 1 | 1 of 4 | | IKEA | 2nd | 0 of 3 | 1 of 1 | 1 of 4 | | Luxaflex | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Wynstan | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bunnings | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | The Blind Factory | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 | | Blinds by Peter Meyer | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about blinds retailers - Asked ChatGPT "Where's the best place to buy blinds in Australia?": 1. Blinds Online, 2. Spotlight, 3. Luxaflex - Asked ChatGPT "Which company makes the best made to measure blinds?": 1. The Blind Factory - Asked ChatGPT "Who should I get to quote for blinds and shutters near me?": named none of the brands we track - Searched Google, AI Overview "blinds": 1. IKEA, 2. Spotlight Not named in any answer: Wynstan, Bunnings and Blinds by Peter Meyer. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia blinds retailers in September 2026? - Estimated monthly branded searches for Luxaflex in Australia fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. - Estimated monthly branded searches for IKEA in Australia fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026. ## Month by month | Month | IKEA estimated searches | IKEA Share of Search | IKEA rank | Luxaflex estimated searches | Luxaflex Share of Search | Luxaflex rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 6.8% | 5 | 3.6K | 5.6% | 6 | | Nov 2025 | 4.4K | 7.1% | 5 | 2.9K | 4.6% | 6 | | Dec 2025 | 4.4K | 8.4% | 5 | 2.4K | 4.6% | 6 | | Jan 2026 | 5.4K | 8.2% | 5 | 3.6K | 5.5% | 6 | | Feb 2026 | 3.6K | 7.3% | 5 | 2.9K | 5.9% | 6 | | Mar 2026 | 3.6K | 7.6% | 5 | 2.4K | 5.1% | 6 | | Apr 2026 | 4.4K | 8.5% | 5 | 2.4K | 4.6% | 6 | | May 2026 | 3.6K | 7.1% | 5 | 2.9K | 5.8% | 6 | | Jun 2026 | 3.6K | 7% | 5 | 2.9K | 5.7% | 6 | | Jul 2026 | 4.4K | 8.5% | 5 | 2.9K | 5.6% | 6 | | Aug 2026 | 3.6K | 7.1% | 5 | 2.9K | 5.7% | 6 | | Sep 2026 | 3.6K | 6.8% | 5 | 2.9K | 5.5% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using IKEA’s and Luxaflex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **IKEA**: Measured on the search term “ikea blinds”. - **Luxaflex**: Measured on the search term “luxaflex”. - [IKEA profile](/demand/au/brands/ikea) - [Luxaflex profile](/demand/au/brands/luxaflex) - [All blinds retailers in Australia](/demand/au/categories/au-blinds-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is IKEA or Luxaflex more popular in search? In September 2026, IKEA had more branded searches than Luxaflex among blinds retailers in Australia. IKEA had about 3,600 branded searches, while Luxaflex had 2,900. IKEA made up 6.8% of all blinds retailer searches we track, and Luxaflex accounted for 5.5%. ## Cite this page Brandwave. "IKEA vs Luxaflex: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/ikea-vs-luxaflex This page is also available as HTML at https://gobrandwave.com/demand/au/compare/ikea-vs-luxaflex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.