--- title: "IKEA vs Koala: Which is searched more in Australia?" description: "Is IKEA or Koala more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Furniture retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/ikea-vs-koala" publisher: "Brandwave" --- # IKEA vs Koala: Which is searched more in Australia? Is IKEA or Koala more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Furniture retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: IKEA and Koala - **Competitive set**: Furniture retailers - **Market**: Australia - **Month measured**: Sep 2026 - **IKEA Share of Search**: 46.6% - **Koala Share of Search**: 0.84% ## Is IKEA or Koala more popular in search? - In September 2026, IKEA had more branded searches than Koala among furniture retailers in Australia. IKEA had about 1.2 million branded searches, while Koala had 22,000. IKEA made up 46.6% of all furniture retailer searches we track, and Koala accounted for 0.84%. - IKEA was ahead of Koala in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, IKEA’s share of searches among furniture retailers in Australia moved from 46.9% to 46.6%, and its estimated monthly branded searches moved from 1.5M to 1.2M. - Across the 12 months ending September 2026, Koala’s share of searches among furniture retailers in Australia moved from 0.63% to 0.84%, and its estimated monthly branded searches moved from 20.2K to 22K. ## Top furniture retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, IKEA was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Koala was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. IKEA was listed before Koala in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Temple & Webster | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | IKEA | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | King Living | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Amart Furniture | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Castlery | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Mocka | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Koala | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Fantastic Furniture | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Nick Scali | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Brosa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about furniture retailers - Asked ChatGPT "Which furniture store should I buy a sofa from in Australia?": 1. Koala, 2. King Living, 3. IKEA - Asked ChatGPT "What are the best furniture retailers in Australia?": 1. IKEA, 2. King Living, 3. Temple & Webster, 4. Nick Scali, 5. Amart Furniture, 6. Koala, 7. Fantastic Furniture - Asked ChatGPT "What's the best online furniture store in Australia for good quality at a fair price?": 1. Temple & Webster, 2. Castlery, 3. Mocka, 4. Amart Furniture - Searched Google, AI Overview "online furniture stores": 1. Temple & Webster, 2. Mocka, 3. Castlery, 4. IKEA, 5. Amart Furniture - Searched Google, AI Overview "furniture": 1. Fantastic Furniture, 2. Amart Furniture Not named in any answer: Brosa. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia furniture retailers in September 2026? - In September 2026, IKEA lost share of searches among furniture retailers in Australia, from 51.2% to 46.6%. ## Month by month | Month | IKEA estimated searches | IKEA Share of Search | IKEA rank | Koala estimated searches | Koala Share of Search | Koala rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5M | 46.9% | 1 | 20.2K | 0.63% | 9 | | Nov 2025 | 1.8M | 47.1% | 1 | 28K | 0.72% | 9 | | Dec 2025 | 1.8M | 51.9% | 1 | 18.7K | 0.53% | 9 | | Jan 2026 | 2.2M | 56.1% | 1 | 20.2K | 0.51% | 9 | | Feb 2026 | 1.5M | 52.9% | 1 | 16.5K | 0.58% | 9 | | Mar 2026 | 1.5M | 51.7% | 1 | 20.2K | 0.7% | 9 | | Apr 2026 | 1.8M | 56.6% | 1 | 18K | 0.56% | 9 | | May 2026 | 1.5M | 51.6% | 1 | 18K | 0.62% | 9 | | Jun 2026 | 1.5M | 46.4% | 1 | 22K | 0.68% | 9 | | Jul 2026 | 1.5M | 50.9% | 1 | 16.5K | 0.56% | 9 | | Aug 2026 | 1.5M | 51.2% | 1 | 18K | 0.61% | 9 | | Sep 2026 | 1.2M | 46.6% | 1 | 22K | 0.84% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using IKEA’s and Koala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **IKEA**: Measured on the search term “ikea”. - **Koala**: Measured on the search terms “koala furniture” and “koala sofa”, summed into one figure. - [IKEA profile](/demand/au/brands/ikea) - [Koala profile](/demand/au/brands/koala) - [All furniture retailers in Australia](/demand/au/categories/au-furniture-retailers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is IKEA or Koala more popular in search? In September 2026, IKEA had more branded searches than Koala among furniture retailers in Australia. IKEA had about 1.2 million branded searches, while Koala had 22,000. IKEA made up 46.6% of all furniture retailer searches we track, and Koala accounted for 0.84%. ## Cite this page Brandwave. "IKEA vs Koala: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/ikea-vs-koala This page is also available as HTML at https://gobrandwave.com/demand/au/compare/ikea-vs-koala. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.