--- title: "IKEA vs Kitchen Connection: Which is searched more in Australia?" description: "Is IKEA or Kitchen Connection more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/ikea-vs-kitchen-connection" publisher: "Brandwave" --- # IKEA vs Kitchen Connection: Which is searched more in Australia? Is IKEA or Kitchen Connection more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: IKEA and Kitchen Connection - **Competitive set**: Kitchen retailers - **Market**: Australia - **Month measured**: Sep 2026 - **IKEA Share of Search**: 36.7% - **Kitchen Connection Share of Search**: 8.9% ## Is IKEA or Kitchen Connection more popular in search? - In September 2026, IKEA had more branded searches than Kitchen Connection among kitchen retailers in Australia. IKEA had about 14,800 branded searches, while Kitchen Connection had 3,600. IKEA made up 36.7% of all kitchen retailer searches we track, and Kitchen Connection accounted for 8.9%. - IKEA was ahead of Kitchen Connection in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, IKEA’s share of searches among kitchen retailers in Australia moved from 44.3% to 36.7%, and its estimated monthly branded searches moved from 22.2K to 14.8K. - Across the 12 months ending September 2026, Kitchen Connection’s share of searches among kitchen retailers in Australia moved from 7.2% to 8.9%, and its estimated monthly branded searches held steady at 3.6K. ## Top kitchen retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, IKEA was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Kitchen Connection did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | IKEA | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Kaboodle | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Dan Kitchens | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | KitchenKraft | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Freedom Kitchens | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Kinsman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kitchen Connection | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kitchen retailers - Asked ChatGPT "Who's the best company for a new kitchen in Australia?": 1. Dan Kitchens, 2. KitchenKraft - Asked ChatGPT "Which flat pack kitchen brand is best value?": 1. IKEA, 2. Kaboodle - Asked ChatGPT "Where should I buy kitchen cabinets for a renovation?": 1. IKEA, 2. Kaboodle, 3. KitchenKraft, 4. Dan Kitchens - Searched Google, AI Overview "kitchen cabinets": 1. IKEA - Searched Google, AI Overview "flat pack kitchens": 1. IKEA, 2. Freedom Kitchens Not named in any answer: Kinsman and Kitchen Connection. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia kitchen retailers in September 2026? - In September 2026, Kinsman overtook Freedom Kitchens and Kitchen Connection to rank 3rd among kitchen retailers in Australia, with 13.4% of the searches. - In September 2026, IKEA lost share of searches among kitchen retailers in Australia, from 44.3% to 36.7%. ## Month by month | Month | IKEA estimated searches | IKEA Share of Search | IKEA rank | Kitchen Connection estimated searches | Kitchen Connection Share of Search | Kitchen Connection rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 44.3% | 1 | 3.6K | 7.2% | 4 | | Nov 2025 | 18.1K | 44% | 1 | 3.6K | 8.8% | 4 | | Dec 2025 | 14.8K | 42.7% | 1 | 2.9K | 8.4% | 4 | | Jan 2026 | 22.2K | 45.7% | 1 | 4.4K | 9.1% | 4 | | Feb 2026 | 18.1K | 45.5% | 1 | 3.6K | 9.1% | 4 | | Mar 2026 | 18.1K | 44% | 1 | 3.6K | 8.8% | 4 | | Apr 2026 | 18.1K | 45.8% | 1 | 2.9K | 7.3% | 4 | | May 2026 | 18.1K | 41.7% | 1 | 3.6K | 8.3% | 4 | | Jun 2026 | 18.1K | 44.9% | 1 | 3.6K | 8.9% | 4 | | Jul 2026 | 18.1K | 46.1% | 1 | 2.9K | 7.4% | 4 | | Aug 2026 | 18.1K | 44.3% | 1 | 3.6K | 8.8% | 4 | | Sep 2026 | 14.8K | 36.7% | 1 | 3.6K | 8.9% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using IKEA’s and Kitchen Connection’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **IKEA**: Measured on the search term “ikea kitchen”. - **Kitchen Connection**: Measured on the search term “kitchen connection”. - [IKEA profile](/demand/au/brands/ikea) - [Kitchen Connection profile](/demand/au/brands/kitchen-connection) - [All kitchen retailers in Australia](/demand/au/categories/au-kitchen-retailers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is IKEA or Kitchen Connection more popular in search? In September 2026, IKEA had more branded searches than Kitchen Connection among kitchen retailers in Australia. IKEA had about 14,800 branded searches, while Kitchen Connection had 3,600. IKEA made up 36.7% of all kitchen retailer searches we track, and Kitchen Connection accounted for 8.9%. ## Cite this page Brandwave. "IKEA vs Kitchen Connection: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/ikea-vs-kitchen-connection This page is also available as HTML at https://gobrandwave.com/demand/au/compare/ikea-vs-kitchen-connection. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.