--- title: "iiNet vs Superloop: Which is searched more in Australia?" description: "Is iiNet or Superloop more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the NBN providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/iinet-vs-superloop" publisher: "Brandwave" --- # iiNet vs Superloop: Which is searched more in Australia? Is iiNet or Superloop more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the NBN providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: iiNet and Superloop - **Competitive set**: NBN providers - **Market**: Australia - **Month measured**: Sep 2026 - **iiNet Share of Search**: 14.4% - **Superloop Share of Search**: 14.4% ## Is iiNet or Superloop more popular in search? - In September 2026, iiNet and Superloop were level in searches among NBN providers in Australia, with an estimated 90.5K branded searches each, at 14.4% of the total each. - The lead changed hands once in the 12 months ending September 2026: Superloop took it in July 2026. - Across the 12 months ending September 2026, iiNet’s share of searches among NBN providers in Australia moved from 15.2% to 14.4%, and its estimated monthly branded searches moved from 110K to 90.5K. - Across the 12 months ending September 2026, Superloop’s share of searches among NBN providers in Australia moved from 12.5% to 14.4%, and its estimated monthly branded searches held steady at 90.5K. ## Top NBN providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Superloop was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. iiNet did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Aussie Broadband | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Superloop | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Dodo | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Exetel | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Belong | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Leaptel | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Telstra | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | SpinTel | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Optus | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | TPG | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | iiNet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tangerine | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about NBN providers - Asked ChatGPT "Which NBN provider should I switch to in Australia?": 1. Aussie Broadband, 2. Superloop, 3. Exetel, 4. SpinTel, 5. Telstra, 6. Optus, 7. TPG - Asked ChatGPT "What are the best NBN providers in Australia?": 1. Aussie Broadband, 2. Superloop, 3. Leaptel, 4. Dodo, 5. Telstra - Asked ChatGPT "What's the best NBN provider in Australia for fast speeds and good support?": 1. Aussie Broadband, 2. Superloop, 3. Leaptel - Searched Google, AI Overview "nbn plans": 1. Belong, 2. Dodo, 3. Exetel, 4. Telstra - Searched Google, AI Overview "best nbn provider": 1. Aussie Broadband, 2. Superloop, 3. Dodo, 4. SpinTel Not named in any answer: iiNet and Tangerine. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia NBN providers in September 2026? - In September 2026, iiNet gained share of searches among NBN providers in Australia, from 13.6% to 14.4%. - In September 2026, Superloop gained share of searches among NBN providers in Australia, from 13.6% to 14.4%. ## Month by month | Month | iiNet estimated searches | iiNet Share of Search | iiNet rank | Superloop estimated searches | Superloop Share of Search | Superloop rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 15.2% | 3 | 90.5K | 12.5% | 4 | | Nov 2025 | 110K | 15.2% | 3 | 110K | 15.2% | 4 | | Dec 2025 | 110K | 17.6% | 2 | 90.5K | 14.5% | 4 | | Jan 2026 | 110K | 16.1% | 2 | 90.5K | 13.3% | 4 | | Feb 2026 | 110K | 17.7% | 2 | 90.5K | 14.6% | 4 | | Mar 2026 | 110K | 16.2% | 2 | 110K | 16.2% | 3 | | Apr 2026 | 110K | 17.5% | 2 | 90.5K | 14.4% | 4 | | May 2026 | 110K | 15.6% | 2 | 110K | 15.6% | 3 | | Jun 2026 | 110K | 14.9% | 3 | 110K | 14.9% | 4 | | Jul 2026 | 90.5K | 13.3% | 4 | 110K | 16.1% | 2 | | Aug 2026 | 90.5K | 13.6% | 3 | 90.5K | 13.6% | 4 | | Sep 2026 | 90.5K | 14.4% | 3 | 90.5K | 14.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using iiNet’s and Superloop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **iiNet**: Measured on the search term “iinet”. - **Superloop**: Measured on the search term “superloop”. - [iiNet profile](/demand/au/brands/iinet) - [Superloop profile](/demand/au/brands/superloop) - [All NBN providers in Australia](/demand/au/categories/au-nbn-providers): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is iiNet or Superloop more popular in search? In September 2026, iiNet and Superloop were level in searches among NBN providers in Australia, with an estimated 90.5K branded searches each, at 14.4% of the total each. ## Cite this page Brandwave. "iiNet vs Superloop: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/iinet-vs-superloop This page is also available as HTML at https://gobrandwave.com/demand/au/compare/iinet-vs-superloop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.