---
title: "IGA vs Woolworths: Which is searched more in Australia?"
description: "Is IGA or Woolworths more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Supermarkets set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/iga-vs-woolworths-supermarkets"
publisher: "Brandwave"
---

# IGA vs Woolworths: Which is searched more in Australia?

Is IGA or Woolworths more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Supermarkets set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: IGA and Woolworths
- **Competitive set**: Supermarkets
- **Market**: Australia
- **Month measured**: Sep 2026
- **IGA Share of Search**: 5.6%
- **Woolworths Share of Search**: 32.7%

## Is IGA or Woolworths more popular in search?

- In September 2026, Woolworths had more branded searches than IGA among supermarkets in Australia. Woolworths had about 2.9 million branded searches, while IGA had 506,000. Woolworths made up 32.7% of all supermarket searches we track, and IGA accounted for 5.6%.
- Woolworths was ahead of IGA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, IGA’s share of searches among supermarkets in Australia moved from 5.7% to 5.6%, and its estimated monthly branded searches moved from 590K to 506K.
- Across the 12 months ending September 2026, Woolworths’ share of searches among supermarkets in Australia moved from 34.6% to 32.7%, and its estimated monthly branded searches moved from 3.6M to 2.9M.

## How did search popularity change for Australia supermarkets in September 2026?

- In September 2026, Coles overtook Woolworths to become the leader among supermarkets in Australia, with 33.2% of the searches.
- In September 2026, Woolworths lost share of searches among supermarkets in Australia, from 36.9% to 32.7%.
- Estimated monthly branded searches for IGA in Australia fell 14.3% over 12 measured months, from 590K to 506K in September 2026.

## Month by month

| Month | IGA estimated searches | IGA Share of Search | IGA rank | Woolworths estimated searches | Woolworths Share of Search | Woolworths rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 590K | 5.7% | 4 | 3.6M | 34.6% | 2 |
| Nov 2025 | 589K | 5.7% | 4 | 3.6M | 34.5% | 2 |
| Dec 2025 | 813K | 6.4% | 4 | 4.3M | 34.4% | 2 |
| Jan 2026 | 689K | 6.2% | 4 | 4.3M | 38.3% | 1 |
| Feb 2026 | 564K | 5.5% | 4 | 3.6M | 34.7% | 2 |
| Mar 2026 | 589K | 5.3% | 4 | 4.3M | 38.9% | 1 |
| Apr 2026 | 787K | 6.3% | 4 | 4.3M | 34.2% | 2 |
| May 2026 | 482K | 5% | 4 | 3.6M | 37.3% | 1 |
| Jun 2026 | 440K | 4.9% | 4 | 3M | 33.3% | 2 |
| Jul 2026 | 440K | 4.9% | 4 | 2.9M | 32.8% | 2 |
| Aug 2026 | 507K | 5.3% | 4 | 3.6M | 36.9% | 1 |
| Sep 2026 | 506K | 5.6% | 4 | 2.9M | 32.7% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using IGA’s and Woolworths’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **IGA**: Measured on the search terms “iga”, “iga catalogue” and “iga supermarket”, summed into one figure.
- **Woolworths**: Measured on the search terms “woolworths” and “woolworths online”, summed into one figure.

- [IGA profile](/demand/au/brands/iga)
- [Woolworths profile](/demand/au/brands/woolworths-supermarkets)
- [All supermarkets in Australia](/demand/au/categories/au-supermarkets): The set both shares are measured inside, 5 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is IGA or Woolworths more popular in search?

In September 2026, Woolworths had more branded searches than IGA among supermarkets in Australia. Woolworths had about 2.9 million branded searches, while IGA had 506,000. Woolworths made up 32.7% of all supermarket searches we track, and IGA accounted for 5.6%.

## Cite this page

Brandwave. "IGA vs Woolworths: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/iga-vs-woolworths-supermarkets

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/iga-vs-woolworths-supermarkets. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.