--- title: "I Love Ugly vs Stüssy: Which is searched more in Australia?" description: "Is I Love Ugly or Stüssy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streetwear brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/i-love-ugly-vs-stussy" publisher: "Brandwave" --- # I Love Ugly vs Stüssy: Which is searched more in Australia? Is I Love Ugly or Stüssy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streetwear brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: I Love Ugly and Stüssy - **Competitive set**: Streetwear brands - **Market**: Australia - **Month measured**: Sep 2026 - **I Love Ugly Share of Search**: 13.2% - **Stüssy Share of Search**: 44.2% ## Is I Love Ugly or Stüssy more popular in search? - In September 2026, Stüssy had more branded searches than I Love Ugly among streetwear brands in Australia. Stüssy had about 49,500 branded searches, while I Love Ugly had 14,800. Stüssy made up 44.2% of all streetwear brand searches we track, and I Love Ugly accounted for 13.2%. - Stüssy was ahead of I Love Ugly in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, I Love Ugly’s share of searches among streetwear brands in Australia moved from 11.8% to 13.2%, and its estimated monthly branded searches moved from 12.1K to 14.8K. - Across the 12 months ending September 2026, Stüssy’s share of searches among streetwear brands in Australia moved from 39.6% to 44.2%, and its estimated monthly branded searches moved from 40.5K to 49.5K. ## Top streetwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stüssy was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. I Love Ugly did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stüssy | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Carhartt WIP | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Ksubi | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Represent | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Butter Goods | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Kith | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Corteiz | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Thrills | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Fear of God Essentials | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | I Love Ugly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Huffer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about streetwear brands - Asked ChatGPT "Which streetwear brand should I buy in Australia?": 1. Stüssy, 2. Carhartt WIP, 3. Ksubi - Asked ChatGPT "What are the best streetwear brands?": 1. Stüssy, 2. Carhartt WIP, 3. Kith, 4. Corteiz, 5. Fear of God Essentials, 6. Represent - Asked ChatGPT "Which streetwear brand makes the best hoodies?": 1. Represent, 2. Stüssy, 3. Carhartt WIP - Searched Google, AI Overview "streetwear": 1. Ksubi, 2. Thrills - Searched Google, AI Overview "streetwear brands": 1. Butter Goods, 2. Ksubi, 3. Carhartt WIP, 4. Kith Not named in any answer: I Love Ugly and Huffer. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia streetwear brands in September 2026? - In September 2026, Stüssy gained share of searches among streetwear brands in Australia, from 40.8% to 44.2%. - In September 2026, I Love Ugly lost share of searches among streetwear brands in Australia, from 18.3% to 13.2%. ## Month by month | Month | I Love Ugly estimated searches | I Love Ugly Share of Search | I Love Ugly rank | Stüssy estimated searches | Stüssy Share of Search | Stüssy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 11.8% | 2 | 40.5K | 39.6% | 1 | | Nov 2025 | 33.1K | 22% | 2 | 49.5K | 33% | 1 | | Dec 2025 | 14.8K | 12.6% | 2 | 40.5K | 34.5% | 1 | | Jan 2026 | 9.9K | 11% | 3 | 33.1K | 36.7% | 1 | | Feb 2026 | 9.9K | 11.8% | 2 | 33.1K | 39.5% | 1 | | Mar 2026 | 14.8K | 14.4% | 2 | 40.5K | 39.5% | 1 | | Apr 2026 | 14.8K | 12.5% | 2 | 49.5K | 41.9% | 1 | | May 2026 | 14.8K | 12.8% | 2 | 40.5K | 34.9% | 1 | | Jun 2026 | 14.8K | 14.1% | 2 | 33.1K | 31.6% | 1 | | Jul 2026 | 14.8K | 15% | 2 | 33.1K | 33.5% | 1 | | Aug 2026 | 22.2K | 18.3% | 2 | 49.5K | 40.8% | 1 | | Sep 2026 | 14.8K | 13.2% | 2 | 49.5K | 44.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using I Love Ugly’s and Stüssy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **I Love Ugly**: Measured on the search term “i love ugly”. - **Stüssy**: Measured on the search term “stussy”. - [I Love Ugly profile](/demand/au/brands/i-love-ugly) - [Stüssy profile](/demand/au/brands/stussy) - [All streetwear brands in Australia](/demand/au/categories/au-streetwear-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is I Love Ugly or Stüssy more popular in search? In September 2026, Stüssy had more branded searches than I Love Ugly among streetwear brands in Australia. Stüssy had about 49,500 branded searches, while I Love Ugly had 14,800. Stüssy made up 44.2% of all streetwear brand searches we track, and I Love Ugly accounted for 13.2%. ## Cite this page Brandwave. "I Love Ugly vs Stüssy: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/i-love-ugly-vs-stussy This page is also available as HTML at https://gobrandwave.com/demand/au/compare/i-love-ugly-vs-stussy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.