--- title: "I Love Ugly vs Ksubi: Which is searched more in Australia?" description: "Is I Love Ugly or Ksubi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streetwear brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/i-love-ugly-vs-ksubi" publisher: "Brandwave" --- # I Love Ugly vs Ksubi: Which is searched more in Australia? Is I Love Ugly or Ksubi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streetwear brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: I Love Ugly and Ksubi - **Competitive set**: Streetwear brands - **Market**: Australia - **Month measured**: Sep 2026 - **I Love Ugly Share of Search**: 13.2% - **Ksubi Share of Search**: 10.8% ## Is I Love Ugly or Ksubi more popular in search? - In September 2026, I Love Ugly had more branded searches than Ksubi among streetwear brands in Australia. I Love Ugly had about 14,800 branded searches, while Ksubi had 12,100. I Love Ugly made up 13.2% of all streetwear brand searches we track, and Ksubi accounted for 10.8%. - The lead changed hands 2 times in the 12 months ending September 2026: Ksubi took it in January 2026, I Love Ugly took it in March 2026. - Across the 12 months ending September 2026, I Love Ugly’s share of searches among streetwear brands in Australia moved from 11.8% to 13.2%, and its estimated monthly branded searches moved from 12.1K to 14.8K. - Across the 12 months ending September 2026, Ksubi’s share of searches among streetwear brands in Australia moved from 11.8% to 10.8%, and its estimated monthly branded searches held steady at 12.1K. ## Top streetwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ksubi was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. I Love Ugly did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stüssy | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Carhartt WIP | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Ksubi | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Represent | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Butter Goods | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Kith | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Corteiz | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Thrills | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Fear of God Essentials | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | I Love Ugly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Huffer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about streetwear brands - Asked ChatGPT "Which streetwear brand should I buy in Australia?": 1. Stüssy, 2. Carhartt WIP, 3. Ksubi - Asked ChatGPT "What are the best streetwear brands?": 1. Stüssy, 2. Carhartt WIP, 3. Kith, 4. Corteiz, 5. Fear of God Essentials, 6. Represent - Asked ChatGPT "Which streetwear brand makes the best hoodies?": 1. Represent, 2. Stüssy, 3. Carhartt WIP - Searched Google, AI Overview "streetwear": 1. Ksubi, 2. Thrills - Searched Google, AI Overview "streetwear brands": 1. Butter Goods, 2. Ksubi, 3. Carhartt WIP, 4. Kith Not named in any answer: I Love Ugly and Huffer. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia streetwear brands in September 2026? - In September 2026, Ksubi gained share of searches among streetwear brands in Australia, from 10% to 10.8%. - In September 2026, I Love Ugly lost share of searches among streetwear brands in Australia, from 18.3% to 13.2%. ## Month by month | Month | I Love Ugly estimated searches | I Love Ugly Share of Search | I Love Ugly rank | Ksubi estimated searches | Ksubi Share of Search | Ksubi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 11.8% | 2 | 12.1K | 11.8% | 3 | | Nov 2025 | 33.1K | 22% | 2 | 14.8K | 9.9% | 3 | | Dec 2025 | 14.8K | 12.6% | 2 | 14.8K | 12.6% | 3 | | Jan 2026 | 9.9K | 11% | 3 | 12.1K | 13.4% | 2 | | Feb 2026 | 9.9K | 11.8% | 2 | 9.9K | 11.8% | 3 | | Mar 2026 | 14.8K | 14.4% | 2 | 12.1K | 11.8% | 3 | | Apr 2026 | 14.8K | 12.5% | 2 | 14.8K | 12.5% | 3 | | May 2026 | 14.8K | 12.8% | 2 | 14.8K | 12.8% | 3 | | Jun 2026 | 14.8K | 14.1% | 2 | 12.1K | 11.5% | 3 | | Jul 2026 | 14.8K | 15% | 2 | 12.1K | 12.2% | 3 | | Aug 2026 | 22.2K | 18.3% | 2 | 12.1K | 10% | 3 | | Sep 2026 | 14.8K | 13.2% | 2 | 12.1K | 10.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using I Love Ugly’s and Ksubi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **I Love Ugly**: Measured on the search term “i love ugly”. - **Ksubi**: Measured on the search term “ksubi”. - [I Love Ugly profile](/demand/au/brands/i-love-ugly) - [Ksubi profile](/demand/au/brands/ksubi) - [All streetwear brands in Australia](/demand/au/categories/au-streetwear-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is I Love Ugly or Ksubi more popular in search? In September 2026, I Love Ugly had more branded searches than Ksubi among streetwear brands in Australia. I Love Ugly had about 14,800 branded searches, while Ksubi had 12,100. I Love Ugly made up 13.2% of all streetwear brand searches we track, and Ksubi accounted for 10.8%. ## Cite this page Brandwave. "I Love Ugly vs Ksubi: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/i-love-ugly-vs-ksubi This page is also available as HTML at https://gobrandwave.com/demand/au/compare/i-love-ugly-vs-ksubi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.