---
title: "Hyundai vs Kia: Which is searched more in Australia?"
description: "Is Hyundai or Kia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/hyundai-vs-kia"
publisher: "Brandwave"
---

# Hyundai vs Kia: Which is searched more in Australia?

Is Hyundai or Kia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hyundai and Kia
- **Competitive set**: Car brands
- **Market**: Australia
- **Month measured**: Sep 2026
- **Hyundai Share of Search**: 3.5%
- **Kia Share of Search**: 4.6%

## Is Hyundai or Kia more popular in search?

- In September 2026, Kia had more branded searches than Hyundai among car brands in Australia. Kia had about 296,000 branded searches, while Hyundai had 228,000. Kia made up 4.6% of all car brand searches we track, and Hyundai accounted for 3.5%.
- Kia was ahead of Hyundai in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hyundai’s share of searches among car brands in Australia moved from 4.3% to 3.5%, and its estimated monthly branded searches moved from 305K to 228K.
- Across the 12 months ending September 2026, Kia’s share of searches among car brands in Australia moved from 5% to 4.6%, and its estimated monthly branded searches moved from 353K to 296K.

## Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hyundai appeared in all five answers. Kia was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hyundai was listed before Kia in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Toyota | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Hyundai | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| BYD | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Honda | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Kia | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Lexus | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Ford | 7th | 1 of 3 | 2 of 2 | 3 of 5 |
| Mazda | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| Volkswagen | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Suzuki | 10th | 0 of 3 | 2 of 2 | 2 of 5 |
| Nissan | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Chevrolet | 12th | 0 of 3 | 1 of 2 | 1 of 5 |
| BMW | 13th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mercedes-Benz | 14th | 0 of 3 | 1 of 2 | 1 of 5 |
| Geely | 15th | 0 of 3 | 1 of 2 | 1 of 5 |
| Audi | 16th | 0 of 3 | 1 of 2 | 1 of 5 |
| Subaru | 17th | 1 of 3 | 0 of 2 | 1 of 5 |
| Bentley | 18th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cupra | 19th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lamborghini | 20th | 0 of 3 | 1 of 2 | 1 of 5 |
| Porsche | 21st | 0 of 3 | 1 of 2 | 1 of 5 |
| Alfa Romeo | 22nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Tesla | 23rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Fiat | 24th | 0 of 3 | 1 of 2 | 1 of 5 |
| Jeep | 25th | 0 of 3 | 1 of 2 | 1 of 5 |
| Maserati | 26th | 0 of 3 | 1 of 2 | 1 of 5 |
| Peugeot | 27th | 0 of 3 | 1 of 2 | 1 of 5 |
| Genesis | 28th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cadillac | 29th | 0 of 3 | 1 of 2 | 1 of 5 |
| MINI | 30th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rolls-Royce | 31st | 0 of 3 | 1 of 2 | 1 of 5 |
| Mitsubishi | 32nd | 1 of 3 | 0 of 2 | 1 of 5 |
| Lotus | 33rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Polestar | 34th | 0 of 3 | 1 of 2 | 1 of 5 |
| Volvo | 35th | 0 of 3 | 1 of 2 | 1 of 5 |
| Zeekr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Land Rover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| GWM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jaecoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Holden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Isuzu | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| Ferrari | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Chery | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| MG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jaguar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Haval | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| McLaren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Denza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Skoda | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Aston Martin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| XPENG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Renault | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mahindra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| LDV | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ineos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Leapmotor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| KGM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about car brands

- Asked ChatGPT "Which car should I buy in Australia?": 1. Toyota, 2. BYD, 3. Hyundai
- Asked ChatGPT "What are the most reliable car brands in Australia?": 1. Toyota, 2. Lexus, 3. Honda, 4. Subaru, 5. Mazda, 6. Hyundai, 7. Kia
- Asked ChatGPT "What is the best SUV to buy in Australia?": 1. Toyota, 2. Hyundai, 3. BYD, 4. Mazda, 5. Kia, 6. Tesla, 7. Ford, 8. Mitsubishi
- Searched Google, AI Overview "car brands": 1. Toyota, 2. Volkswagen, 3. Ford, 4. BYD, 5. Hyundai, 6. Honda, 7. Suzuki, 8. Nissan, 9. Kia, 10. Chevrolet, 11. BMW, 12. Mercedes-Benz, 13. Geely, 14. Audi, 15. Bentley, 16. Cupra, 17. Lamborghini, 18. Porsche, 19. Lexus, 20. Alfa Romeo, 21. Fiat, 22. Jeep, 23. Maserati, 24. Peugeot, 25. Genesis, 26. Cadillac, 27. MINI, 28. Rolls-Royce, 29. Lotus, 30. Polestar, 31. Volvo
- Searched Google, AI Overview "new car": 1. Ford, 2. Toyota, 3. Tesla, 4. Chery, 5. Hyundai, 6. Isuzu, 7. BYD, 8. Suzuki

Not named in any answer: Zeekr, Land Rover, GWM, Jaecoo, Holden, Ferrari, MG, Jaguar, Haval, McLaren, Denza, Skoda, Aston Martin, XPENG, Renault, Mahindra, LDV, Ineos, Leapmotor and KGM.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## How did search popularity change for Australia car brands in September 2026?

- In September 2026, Mitsubishi overtook Mazda and 2 others to rank 3rd among car brands in Australia, with 5.7% of the searches.
- Estimated monthly branded searches for Hyundai in Australia fell 25.5% over 12 measured months, from 305K to 228K in September 2026.
- Estimated monthly branded searches for Kia in Australia fell 16.1% over 12 measured months, from 353K to 296K in September 2026.

## Month by month

| Month | Hyundai estimated searches | Hyundai Share of Search | Hyundai rank | Kia estimated searches | Kia Share of Search | Kia rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 305K | 4.3% | 7 | 353K | 5% | 3 |
| Nov 2025 | 275K | 4.1% | 7 | 330K | 4.9% | 4 |
| Dec 2025 | 266K | 4.2% | 7 | 317K | 5% | 4 |
| Jan 2026 | 326K | 4.5% | 7 | 392K | 5.4% | 3 |
| Feb 2026 | 275K | 4.1% | 7 | 368K | 5.4% | 3 |
| Mar 2026 | 306K | 3.8% | 7 | 413K | 5.1% | 5 |
| Apr 2026 | 266K | 3.7% | 8 | 352K | 4.9% | 4 |
| May 2026 | 275K | 3.8% | 8 | 345K | 4.7% | 5 |
| Jun 2026 | 275K | 4.1% | 7 | 334K | 4.9% | 4 |
| Jul 2026 | 271K | 4.1% | 6 | 328K | 5% | 4 |
| Aug 2026 | 262K | 3.8% | 8 | 334K | 4.8% | 4 |
| Sep 2026 | 228K | 3.5% | 8 | 296K | 4.6% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Hyundai’s and Kia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hyundai**: Measured on the search terms “hyundai”, “hyundai cars”, “hyundai kona”, “hyundai santa fe”, “hyundai staria” and “hyundai tucson”, summed into one figure.
- **Kia**: Measured on the search terms “kia”, “kia cars”, “kia cerato”, “kia ev9”, “kia picanto”, “kia seltos”, “kia sorento”, “kia sportage”, “kia stonic”, “seltos”, “sorento”, “sportage” and “stonic”, summed into one figure.

- [Hyundai profile](/demand/au/brands/hyundai)
- [Kia profile](/demand/au/brands/kia)
- [All car brands in Australia](/demand/au/categories/au-car-brands): The set both shares are measured inside, 57 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Hyundai or Kia more popular in search?

In September 2026, Kia had more branded searches than Hyundai among car brands in Australia. Kia had about 296,000 branded searches, while Hyundai had 228,000. Kia made up 4.6% of all car brand searches we track, and Hyundai accounted for 3.5%.

## Cite this page

Brandwave. "Hyundai vs Kia: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/hyundai-vs-kia

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/hyundai-vs-kia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.