--- title: "humm vs PayPal: Which is searched more in Australia?" description: "Is humm or PayPal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Buy now pay later services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/humm-vs-paypal" publisher: "Brandwave" --- # humm vs PayPal: Which is searched more in Australia? Is humm or PayPal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Buy now pay later services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: humm and PayPal - **Competitive set**: Buy now pay later services - **Market**: Australia - **Month measured**: Sep 2026 - **humm Share of Search**: 5.3% - **PayPal Share of Search**: 3.5% ## Is humm or PayPal more popular in search? - In September 2026, humm had more branded searches than PayPal among buy now pay later services in Australia. humm had about 18,100 branded searches, while PayPal had 12,100. humm made up 5.3% of all buy now pay later service searches we track, and PayPal accounted for 3.5%. - humm was ahead of PayPal in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, humm’s share of searches among buy now pay later services in Australia moved from 6.4% to 5.3%, and its estimated monthly branded searches moved from 27.1K to 18.1K. - Across the 12 months ending September 2026, PayPal’s share of searches among buy now pay later services in Australia held steady at 3.5%, and its estimated monthly branded searches moved from 14.8K to 12.1K. ## Top buy now pay later services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, PayPal appeared in all five answers. humm was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. PayPal was listed before humm in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PayPal | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Zip | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Afterpay | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Klarna | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | humm | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about buy now pay later services - Asked ChatGPT "Which buy now pay later service should I use in Australia?": 1. PayPal, 2. Afterpay, 3. Klarna, 4. Zip - Asked ChatGPT "What are the best buy now pay later services in Australia?": 1. PayPal, 2. Afterpay, 3. Zip, 4. Klarna - Asked ChatGPT "What's the best buy now pay later option in Australia for a large purchase?": 1. Zip, 2. humm, 3. PayPal - Searched Google, AI Overview "buy now pay later": 1. Afterpay, 2. PayPal, 3. Zip - Searched Google, AI Overview "afterpay alternatives": 1. Zip, 2. Klarna, 3. PayPal, 4. Afterpay Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia buy now pay later services in September 2026? - Estimated monthly branded searches for humm in Australia fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026. - Estimated monthly branded searches for PayPal in Australia fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026. ## Month by month | Month | humm estimated searches | humm Share of Search | humm rank | PayPal estimated searches | PayPal Share of Search | PayPal rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 6.4% | 4 | 14.8K | 3.5% | 5 | | Nov 2025 | 27.1K | 6.2% | 4 | 18.1K | 4.1% | 5 | | Dec 2025 | 22.2K | 5.2% | 4 | 18.1K | 4.3% | 5 | | Jan 2026 | 22.2K | 6.3% | 4 | 14.8K | 4.2% | 5 | | Feb 2026 | 22.2K | 7.3% | 4 | 12.1K | 4% | 5 | | Mar 2026 | 27.1K | 7.4% | 3 | 14.8K | 4.1% | 5 | | Apr 2026 | 22.2K | 6.4% | 4 | 12.1K | 3.5% | 5 | | May 2026 | 22.2K | 6.4% | 4 | 12.1K | 3.5% | 5 | | Jun 2026 | 22.2K | 6.2% | 4 | 14.8K | 4.1% | 5 | | Jul 2026 | 18.1K | 5.3% | 4 | 12.1K | 3.5% | 5 | | Aug 2026 | 18.1K | 5.3% | 4 | 12.1K | 3.5% | 5 | | Sep 2026 | 18.1K | 5.3% | 4 | 12.1K | 3.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using humm’s and PayPal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **humm**: Measured on the search term “humm”. - **PayPal**: Measured on the search term “paypal pay in 4”. - [humm profile](/demand/au/brands/humm) - [PayPal profile](/demand/au/brands/paypal) - [All buy now pay later services in Australia](/demand/au/categories/au-buy-now-pay-later-services): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is humm or PayPal more popular in search? In September 2026, humm had more branded searches than PayPal among buy now pay later services in Australia. humm had about 18,100 branded searches, while PayPal had 12,100. humm made up 5.3% of all buy now pay later service searches we track, and PayPal accounted for 3.5%. ## Cite this page Brandwave. "humm vs PayPal: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/humm-vs-paypal This page is also available as HTML at https://gobrandwave.com/demand/au/compare/humm-vs-paypal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.