--- title: "HubHello vs OWNA: Which is searched more in Australia?" description: "Is HubHello or OWNA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Childcare software set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/hubhello-vs-owna" publisher: "Brandwave" --- # HubHello vs OWNA: Which is searched more in Australia? Is HubHello or OWNA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Childcare software set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HubHello and OWNA - **Competitive set**: Childcare software - **Market**: Australia - **Month measured**: Sep 2026 - **HubHello Share of Search**: 5.3% - **OWNA Share of Search**: 8.8% ## Is HubHello or OWNA more popular in search? - In September 2026, OWNA had more branded searches than HubHello among childcare software in Australia. OWNA had about 27,800 branded searches, while HubHello had 16,700. OWNA made up 8.8% of all childcare software searches we track, and HubHello accounted for 5.3%. - OWNA was ahead of HubHello in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HubHello’s share of searches among childcare software in Australia moved from 4.3% to 5.3%, and its estimated monthly branded searches held steady at 16.7K. - Across the 12 months ending September 2026, OWNA’s share of searches among childcare software in Australia held steady at 8.8%, and its estimated monthly branded searches moved from 34K to 27.8K. ## Top childcare software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OWNA appeared in all five answers. HubHello was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. OWNA was listed before HubHello in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OWNA | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Xplor Education | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Storypark | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | HubHello | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Kidsoft | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Kindyhub | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about childcare software - Asked ChatGPT "Which childcare management software should my centre use in Australia?": 1. OWNA, 2. Xplor Education, 3. Storypark - Asked ChatGPT "What are the best childcare software platforms in Australia?": 1. Storypark, 2. OWNA, 3. Xplor Education, 4. HubHello, 5. Kidsoft - Asked ChatGPT "What's the best childcare software in Australia for a small long day care centre?": 1. OWNA, 2. Xplor Education, 3. HubHello - Searched Google, AI Overview "childcare app": 1. OWNA - Searched Google, AI Overview "childcare management software": 1. Xplor Education, 2. OWNA, 3. Kidsoft Not named in any answer: Kindyhub. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia childcare software in September 2026? - In September 2026, OWNA gained share of searches among childcare software in Australia, from 7.5% to 8.8%. - In September 2026, HubHello gained share of searches among childcare software in Australia, from 4.5% to 5.3%. ## Month by month | Month | HubHello estimated searches | HubHello Share of Search | HubHello rank | OWNA estimated searches | OWNA Share of Search | OWNA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 16.7K | 4.3% | 3 | 34K | 8.8% | 2 | | Nov 2025 | 16.7K | 5% | 3 | 33.7K | 10.2% | 2 | | Dec 2025 | 13.7K | 4.4% | 4 | 22.6K | 7.3% | 2 | | Jan 2026 | 16.7K | 5.2% | 4 | 28K | 8.6% | 2 | | Feb 2026 | 16.7K | 4.3% | 4 | 34K | 8.8% | 2 | | Mar 2026 | 20K | 5.2% | 3 | 33.8K | 8.8% | 2 | | Apr 2026 | 14K | 4.4% | 3 | 27.7K | 8.8% | 2 | | May 2026 | 16.7K | 4.5% | 3 | 27.8K | 7.5% | 2 | | Jun 2026 | 16.7K | 4.5% | 3 | 27.8K | 7.4% | 2 | | Jul 2026 | 16.7K | 4.5% | 3 | 27.7K | 7.4% | 2 | | Aug 2026 | 16.7K | 4.5% | 3 | 27.8K | 7.5% | 2 | | Sep 2026 | 16.7K | 5.3% | 3 | 27.8K | 8.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using HubHello’s and OWNA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HubHello**: Measured on the search terms “hubhello” and “hubworks”, summed into one figure. - **OWNA**: Measured on the search terms “owna” and “owna app”, summed into one figure. - [HubHello profile](/demand/au/brands/hubhello) - [OWNA profile](/demand/au/brands/owna) - [All childcare software in Australia](/demand/au/categories/au-childcare-software): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HubHello or OWNA more popular in search? In September 2026, OWNA had more branded searches than HubHello among childcare software in Australia. OWNA had about 27,800 branded searches, while HubHello had 16,700. OWNA made up 8.8% of all childcare software searches we track, and HubHello accounted for 5.3%. ## Cite this page Brandwave. "HubHello vs OWNA: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/hubhello-vs-owna This page is also available as HTML at https://gobrandwave.com/demand/au/compare/hubhello-vs-owna. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.