--- title: "HubHello vs Kidsoft: Which is searched more in Australia?" description: "Is HubHello or Kidsoft more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Childcare software set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/hubhello-vs-kidsoft" publisher: "Brandwave" --- # HubHello vs Kidsoft: Which is searched more in Australia? Is HubHello or Kidsoft more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Childcare software set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HubHello and Kidsoft - **Competitive set**: Childcare software - **Market**: Australia - **Month measured**: Sep 2026 - **HubHello Share of Search**: 5.3% - **Kidsoft Share of Search**: 3.8% ## Is HubHello or Kidsoft more popular in search? - In September 2026, HubHello had more branded searches than Kidsoft among childcare software in Australia. HubHello had about 16,700 branded searches, while Kidsoft had 12,100. HubHello made up 5.3% of all childcare software searches we track, and Kidsoft accounted for 3.8%. - The lead changed hands 2 times in the 12 months ending September 2026: Kidsoft took it in December 2025, HubHello took it in March 2026. - Across the 12 months ending September 2026, HubHello’s share of searches among childcare software in Australia moved from 4.3% to 5.3%, and its estimated monthly branded searches held steady at 16.7K. - Across the 12 months ending September 2026, Kidsoft’s share of searches among childcare software in Australia held steady at 3.8%, and its estimated monthly branded searches moved from 14.8K to 12.1K. ## Top childcare software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HubHello was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kidsoft was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. HubHello was listed before Kidsoft in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OWNA | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Xplor Education | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Storypark | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | HubHello | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Kidsoft | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Kindyhub | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about childcare software - Asked ChatGPT "Which childcare management software should my centre use in Australia?": 1. OWNA, 2. Xplor Education, 3. Storypark - Asked ChatGPT "What are the best childcare software platforms in Australia?": 1. Storypark, 2. OWNA, 3. Xplor Education, 4. HubHello, 5. Kidsoft - Asked ChatGPT "What's the best childcare software in Australia for a small long day care centre?": 1. OWNA, 2. Xplor Education, 3. HubHello - Searched Google, AI Overview "childcare app": 1. OWNA - Searched Google, AI Overview "childcare management software": 1. Xplor Education, 2. OWNA, 3. Kidsoft Not named in any answer: Kindyhub. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia childcare software in September 2026? - In September 2026, HubHello gained share of searches among childcare software in Australia, from 4.5% to 5.3%. - In September 2026, Kidsoft gained share of searches among childcare software in Australia, from 3.2% to 3.8%. ## Month by month | Month | HubHello estimated searches | HubHello Share of Search | HubHello rank | Kidsoft estimated searches | Kidsoft Share of Search | Kidsoft rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 16.7K | 4.3% | 3 | 14.8K | 3.8% | 4 | | Nov 2025 | 16.7K | 5% | 3 | 14.8K | 4.5% | 4 | | Dec 2025 | 13.7K | 4.4% | 4 | 14.8K | 4.8% | 3 | | Jan 2026 | 16.7K | 5.2% | 4 | 18.1K | 5.6% | 3 | | Feb 2026 | 16.7K | 4.3% | 4 | 18.1K | 4.7% | 3 | | Mar 2026 | 20K | 5.2% | 3 | 14.8K | 3.8% | 4 | | Apr 2026 | 14K | 4.4% | 3 | 12.1K | 3.8% | 4 | | May 2026 | 16.7K | 4.5% | 3 | 12.1K | 3.2% | 4 | | Jun 2026 | 16.7K | 4.5% | 3 | 12.1K | 3.2% | 4 | | Jul 2026 | 16.7K | 4.5% | 3 | 12.1K | 3.2% | 4 | | Aug 2026 | 16.7K | 4.5% | 3 | 12.1K | 3.2% | 4 | | Sep 2026 | 16.7K | 5.3% | 3 | 12.1K | 3.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using HubHello’s and Kidsoft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HubHello**: Measured on the search terms “hubhello” and “hubworks”, summed into one figure. - **Kidsoft**: Measured on the search term “kidsoft”. - [HubHello profile](/demand/au/brands/hubhello) - [Kidsoft profile](/demand/au/brands/kidsoft) - [All childcare software in Australia](/demand/au/categories/au-childcare-software): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HubHello or Kidsoft more popular in search? In September 2026, HubHello had more branded searches than Kidsoft among childcare software in Australia. HubHello had about 16,700 branded searches, while Kidsoft had 12,100. HubHello made up 5.3% of all childcare software searches we track, and Kidsoft accounted for 3.8%. ## Cite this page Brandwave. "HubHello vs Kidsoft: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/hubhello-vs-kidsoft This page is also available as HTML at https://gobrandwave.com/demand/au/compare/hubhello-vs-kidsoft. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.