--- title: "Hubba Bubba vs Tic Tac: Which is searched more in Australia?" description: "Is Hubba Bubba or Tic Tac more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chewing gum and mint brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/hubba-bubba-vs-tic-tac" publisher: "Brandwave" --- # Hubba Bubba vs Tic Tac: Which is searched more in Australia? Is Hubba Bubba or Tic Tac more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chewing gum and mint brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hubba Bubba and Tic Tac - **Competitive set**: Chewing gum and mint brands - **Market**: Australia - **Month measured**: Sep 2026 - **Hubba Bubba Share of Search**: 14.3% - **Tic Tac Share of Search**: 21.4% ## Is Hubba Bubba or Tic Tac more popular in search? - In September 2026, Tic Tac had more branded searches than Hubba Bubba among chewing gum and mint brands in Australia. Tic Tac had about 6,600 branded searches, while Hubba Bubba had 4,400. Tic Tac made up 21.4% of all chewing gum and mint brand searches we track, and Hubba Bubba accounted for 14.3%. - Tic Tac was ahead of Hubba Bubba in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hubba Bubba’s share of searches among chewing gum and mint brands in Australia moved from 13.5% to 14.3%, and its estimated monthly branded searches moved from 3.6K to 4.4K. - Across the 12 months ending September 2026, Tic Tac’s share of searches among chewing gum and mint brands in Australia moved from 24.7% to 21.4%, and its estimated monthly branded searches held steady at 6.6K. ## Top chewing gum and mint brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Tic Tac was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Hubba Bubba was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Tic Tac was listed before Hubba Bubba in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Eclipse | 1st | 1 of 3 | 1 of 1 | 2 of 4 | | Extra | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Mentos | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | Tic Tac | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Trident | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Hubba Bubba | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Juicy Fruit | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Airwaves | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about chewing gum and mint brands - Asked ChatGPT "Which chewing gum should I buy?": 1. Extra - Asked ChatGPT "What are the best chewing gum brands?": 1. Extra, 2. Trident, 3. Mentos, 4. Hubba Bubba - Asked ChatGPT "What are the best mints for fresh breath?": 1. Eclipse, 2. Tic Tac - Searched Google, AI Overview "mints": 1. Eclipse, 2. Extra, 3. Mentos, 4. Tic Tac Not named in any answer: Juicy Fruit and Airwaves. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia chewing gum and mint brands in September 2026? - In September 2026, Tic Tac gained share of searches among chewing gum and mint brands in Australia, from 20.1% to 21.4%. - In September 2026, Hubba Bubba lost share of searches among chewing gum and mint brands in Australia, from 16.5% to 14.3%. ## Month by month | Month | Hubba Bubba estimated searches | Hubba Bubba Share of Search | Hubba Bubba rank | Tic Tac estimated searches | Tic Tac Share of Search | Tic Tac rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 13.5% | 5 | 6.6K | 24.7% | 2 | | Nov 2025 | 3.6K | 14.2% | 5 | 5.4K | 21.3% | 2 | | Dec 2025 | 3.6K | 18.2% | 3 | 4.4K | 22.3% | 2 | | Jan 2026 | 3.6K | 17.4% | 4 | 4.4K | 21.3% | 2 | | Feb 2026 | 3.6K | 16.1% | 5 | 5.4K | 24.2% | 1 | | Mar 2026 | 3.6K | 14.9% | 5 | 5.4K | 22.4% | 2 | | Apr 2026 | 4.4K | 19.1% | 2 | 4.4K | 19.1% | 4 | | May 2026 | 4.4K | 16.2% | 4 | 5.4K | 19.9% | 3 | | Jun 2026 | 4.4K | 17.6% | 4 | 5.4K | 21.5% | 2 | | Jul 2026 | 4.4K | 17% | 5 | 5.4K | 20.9% | 2 | | Aug 2026 | 5.4K | 16.5% | 5 | 6.6K | 20.1% | 2 | | Sep 2026 | 4.4K | 14.3% | 5 | 6.6K | 21.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Hubba Bubba’s and Tic Tac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hubba Bubba**: Measured on the search term “hubba bubba”. - **Tic Tac**: Measured on the search term “tic tac”. - [Hubba Bubba profile](/demand/au/brands/hubba-bubba) - [Tic Tac profile](/demand/au/brands/tic-tac) - [All chewing gum and mint brands in Australia](/demand/au/categories/au-chewing-gum-and-mint-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hubba Bubba or Tic Tac more popular in search? In September 2026, Tic Tac had more branded searches than Hubba Bubba among chewing gum and mint brands in Australia. Tic Tac had about 6,600 branded searches, while Hubba Bubba had 4,400. Tic Tac made up 21.4% of all chewing gum and mint brand searches we track, and Hubba Bubba accounted for 14.3%. ## Cite this page Brandwave. "Hubba Bubba vs Tic Tac: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/hubba-bubba-vs-tic-tac This page is also available as HTML at https://gobrandwave.com/demand/au/compare/hubba-bubba-vs-tic-tac. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.