--- title: "HP vs MSI: Which is searched more in Australia?" description: "Is HP or MSI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/hp-vs-msi" publisher: "Brandwave" --- # HP vs MSI: Which is searched more in Australia? Is HP or MSI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HP and MSI - **Competitive set**: Laptop brands - **Market**: Australia - **Month measured**: Sep 2026 - **HP Share of Search**: 13.1% - **MSI Share of Search**: 2.1% ## Is HP or MSI more popular in search? - In September 2026, HP had more branded searches than MSI among laptop brands in Australia. HP had about 22,200 branded searches, while MSI had 3,600. HP made up 13.1% of all laptop brand searches we track, and MSI accounted for 2.1%. - HP was ahead of MSI in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HP’s share of searches among laptop brands in Australia moved from 12.6% to 13.1%, and its estimated monthly branded searches held steady at 22.2K. - Across the 12 months ending September 2026, MSI’s share of searches among laptop brands in Australia moved from 2.5% to 2.1%, and its estimated monthly branded searches moved from 4.4K to 3.6K. ## Top laptop brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HP was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. MSI did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lenovo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Apple MacBook | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | ASUS | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Dell | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Acer | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Microsoft Surface | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | HP | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | MSI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Razer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laptop brands - Asked ChatGPT "What's the best laptop brand in Australia?": 1. Lenovo, 2. ASUS, 3. Dell, 4. Apple MacBook - Asked ChatGPT "Which laptop should I buy for university?": 1. Apple MacBook, 2. ASUS, 3. Lenovo - Asked ChatGPT "What's the best laptop for working from home?": 1. Apple MacBook, 2. Lenovo, 3. ASUS - Searched Google, AI Overview "laptop": 1. Acer, 2. Lenovo, 3. ASUS, 4. Microsoft Surface, 5. Apple MacBook - Searched Google, AI Overview "best laptop": 1. Apple MacBook, 2. Lenovo, 3. Dell, 4. ASUS, 5. HP Not named in any answer: MSI and Razer. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia laptop brands in September 2026? - In September 2026, HP gained share of searches among laptop brands in Australia, from 11.3% to 13.1%. - Estimated monthly branded searches for MSI in Australia fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026. ## Month by month | Month | HP estimated searches | HP Share of Search | HP rank | MSI estimated searches | MSI Share of Search | MSI rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 12.6% | 2 | 4.4K | 2.5% | 8 | | Nov 2025 | 33.1K | 14.8% | 2 | 6.6K | 2.9% | 8 | | Dec 2025 | 22.2K | 14.3% | 2 | 4.4K | 2.8% | 8 | | Jan 2026 | 27.1K | 14.4% | 2 | 4.4K | 2.3% | 8 | | Feb 2026 | 22.2K | 11.1% | 2 | 4.4K | 2.2% | 8 | | Mar 2026 | 22.2K | 9.7% | 2 | 4.4K | 1.9% | 8 | | Apr 2026 | 18.1K | 12.2% | 2 | 3.6K | 2.4% | 8 | | May 2026 | 22.2K | 13% | 2 | 3.6K | 2.1% | 8 | | Jun 2026 | 22.2K | 12.1% | 2 | 4.4K | 2.4% | 8 | | Jul 2026 | 22.2K | 12.9% | 2 | 3.6K | 2.1% | 8 | | Aug 2026 | 22.2K | 11.3% | 2 | 3.6K | 1.8% | 8 | | Sep 2026 | 22.2K | 13.1% | 2 | 3.6K | 2.1% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using HP’s and MSI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HP**: Measured on the search term “hp laptop”. - **MSI**: Measured on the search term “msi laptop”. - [HP profile](/demand/au/brands/hp) - [MSI profile](/demand/au/brands/msi) - [All laptop brands in Australia](/demand/au/categories/au-laptop-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HP or MSI more popular in search? In September 2026, HP had more branded searches than MSI among laptop brands in Australia. HP had about 22,200 branded searches, while MSI had 3,600. HP made up 13.1% of all laptop brand searches we track, and MSI accounted for 2.1%. ## Cite this page Brandwave. "HP vs MSI: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/hp-vs-msi This page is also available as HTML at https://gobrandwave.com/demand/au/compare/hp-vs-msi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.