--- title: "Hoyts vs Palace Cinemas: Which is searched more in Australia?" description: "Is Hoyts or Palace Cinemas more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cinema chains set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/hoyts-vs-palace-cinemas" publisher: "Brandwave" --- # Hoyts vs Palace Cinemas: Which is searched more in Australia? Is Hoyts or Palace Cinemas more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cinema chains set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hoyts and Palace Cinemas - **Competitive set**: Cinema chains - **Market**: Australia - **Month measured**: Sep 2026 - **Hoyts Share of Search**: 35.4% - **Palace Cinemas Share of Search**: 5.8% ## Is Hoyts or Palace Cinemas more popular in search? - In September 2026, Hoyts had more branded searches than Palace Cinemas among cinema chains in Australia. Hoyts had about 550,000 branded searches, while Palace Cinemas had 90,500. Hoyts made up 35.4% of all cinema chain searches we track, and Palace Cinemas accounted for 5.8%. - Hoyts was ahead of Palace Cinemas in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hoyts’ share of searches among cinema chains in Australia moved from 36.7% to 35.4%, and its estimated monthly branded searches held steady at 550K. - Across the 12 months ending September 2026, Palace Cinemas’ share of searches among cinema chains in Australia moved from 6% to 5.8%, and its estimated monthly branded searches held steady at 90.5K. ## Top cinema chains in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hoyts appeared in all five answers. Palace Cinemas was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hoyts was listed before Palace Cinemas in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hoyts | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Event Cinemas | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Reading Cinemas | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Palace Cinemas | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Village Cinemas | 5th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about cinema chains - Asked ChatGPT "Which cinema chain should I go to in Australia?": 1. Event Cinemas, 2. Hoyts, 3. Palace Cinemas, 4. Reading Cinemas - Asked ChatGPT "What are the best cinema chains in Australia?": 1. Hoyts, 2. Event Cinemas, 3. Village Cinemas, 4. Reading Cinemas, 5. Palace Cinemas - Asked ChatGPT "What's the cheapest cinema chain in Australia?": 1. Reading Cinemas, 2. Hoyts - Searched Google, AI Overview "cinema": 1. Hoyts - Searched Google, AI Overview "movies near me": 1. Hoyts, 2. Event Cinemas, 3. Village Cinemas Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia cinema chains in September 2026? - In September 2026, Palace Cinemas lost share of searches among cinema chains in Australia, from 7% to 5.8%. ## Month by month | Month | Hoyts estimated searches | Hoyts Share of Search | Hoyts rank | Palace Cinemas estimated searches | Palace Cinemas Share of Search | Palace Cinemas rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 550K | 36.7% | 1 | 90.5K | 6% | 5 | | Nov 2025 | 550K | 34.9% | 1 | 110K | 7% | 5 | | Dec 2025 | 823K | 38.2% | 1 | 110K | 5.1% | 5 | | Jan 2026 | 673K | 34.9% | 1 | 135K | 7% | 5 | | Feb 2026 | 450K | 34.4% | 1 | 110K | 8.4% | 5 | | Mar 2026 | 673K | 39.6% | 1 | 110K | 6.5% | 5 | | Apr 2026 | 823K | 39.6% | 1 | 135K | 6.5% | 5 | | May 2026 | 823K | 38.4% | 1 | 135K | 6.3% | 5 | | Jun 2026 | 823K | 39.6% | 1 | 135K | 6.5% | 5 | | Jul 2026 | 823K | 37.8% | 1 | 135K | 6.2% | 5 | | Aug 2026 | 673K | 34.9% | 1 | 135K | 7% | 5 | | Sep 2026 | 550K | 35.4% | 1 | 90.5K | 5.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Hoyts’ and Palace Cinemas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hoyts**: Measured on the search term “hoyts”. - **Palace Cinemas**: Measured on the search term “palace cinemas”. - [Hoyts profile](/demand/au/brands/hoyts) - [Palace Cinemas profile](/demand/au/brands/palace-cinemas) - [All cinema chains in Australia](/demand/au/categories/au-cinema-chains): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hoyts or Palace Cinemas more popular in search? In September 2026, Hoyts had more branded searches than Palace Cinemas among cinema chains in Australia. Hoyts had about 550,000 branded searches, while Palace Cinemas had 90,500. Hoyts made up 35.4% of all cinema chain searches we track, and Palace Cinemas accounted for 5.8%. ## Cite this page Brandwave. "Hoyts vs Palace Cinemas: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/hoyts-vs-palace-cinemas This page is also available as HTML at https://gobrandwave.com/demand/au/compare/hoyts-vs-palace-cinemas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.