--- title: "Hostplus vs Vanguard: Which is searched more in Australia?" description: "Is Hostplus or Vanguard more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Super funds set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/hostplus-vs-vanguard" publisher: "Brandwave" --- # Hostplus vs Vanguard: Which is searched more in Australia? Is Hostplus or Vanguard more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Super funds set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hostplus and Vanguard - **Competitive set**: Super funds - **Market**: Australia - **Month measured**: Sep 2026 - **Hostplus Share of Search**: 15.2% - **Vanguard Share of Search**: 1.4% ## Is Hostplus or Vanguard more popular in search? - In September 2026, Hostplus had more branded searches than Vanguard among super funds in Australia. Hostplus had about 110,000 branded searches, while Vanguard had 9,900. Hostplus made up 15.2% of all super fund searches we track, and Vanguard accounted for 1.4%. - Hostplus was ahead of Vanguard in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hostplus’ share of searches among super funds in Australia moved from 13.4% to 15.2%, and its estimated monthly branded searches moved from 135K to 110K. - Across the 12 months ending September 2026, Vanguard’s share of searches among super funds in Australia moved from 1.2% to 1.4%, and its estimated monthly branded searches moved from 12.1K to 9.9K. ## Top super funds in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hostplus was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Vanguard did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hostplus | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | AustralianSuper | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Australian Retirement Trust | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Aware Super | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Cbus | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | UniSuper | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Rest | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HESTA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vanguard | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about super funds - Asked ChatGPT "Which super fund should I choose in Australia?": 1. Hostplus, 2. Australian Retirement Trust, 3. AustralianSuper, 4. Aware Super - Asked ChatGPT "What are the best super funds in Australia?": 1. Australian Retirement Trust, 2. Hostplus, 3. AustralianSuper, 4. Aware Super, 5. UniSuper - Asked ChatGPT "What's the best super fund in Australia for someone in their thirties?": 1. Hostplus, 2. Aware Super, 3. AustralianSuper, 4. Australian Retirement Trust - Searched Google, AI Overview "super funds": 1. AustralianSuper, 2. Hostplus, 3. Cbus - Searched Google, AI Overview "compare super funds": 1. AustralianSuper Not named in any answer: Rest, HESTA and Vanguard. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia super funds in September 2026? - Estimated monthly branded searches for Hostplus in Australia fell 18.5% over 12 measured months, from 135K to 110K in September 2026. - Estimated monthly branded searches for Vanguard in Australia fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026. ## Month by month | Month | Hostplus estimated searches | Hostplus Share of Search | Hostplus rank | Vanguard estimated searches | Vanguard Share of Search | Vanguard rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 13.4% | 4 | 12.1K | 1.2% | 9 | | Nov 2025 | 110K | 13.1% | 4 | 9.9K | 1.2% | 9 | | Dec 2025 | 90.5K | 13.6% | 4 | 8.1K | 1.2% | 9 | | Jan 2026 | 110K | 13.1% | 4 | 12.1K | 1.4% | 9 | | Feb 2026 | 110K | 14% | 4 | 9.9K | 1.3% | 9 | | Mar 2026 | 135K | 14.9% | 4 | 9.9K | 1.1% | 9 | | Apr 2026 | 110K | 14.3% | 4 | 9.9K | 1.3% | 9 | | May 2026 | 135K | 15% | 3 | 12.1K | 1.3% | 9 | | Jun 2026 | 165K | 15.5% | 3 | 14.8K | 1.4% | 9 | | Jul 2026 | 165K | 17% | 3 | 12.1K | 1.2% | 9 | | Aug 2026 | 135K | 15.2% | 3 | 12.1K | 1.4% | 9 | | Sep 2026 | 110K | 15.2% | 3 | 9.9K | 1.4% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Hostplus’ and Vanguard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hostplus**: Measured on the search term “hostplus”. - **Vanguard**: Measured on the search term “vanguard super”. - [Hostplus profile](/demand/au/brands/hostplus) - [Vanguard profile](/demand/au/brands/vanguard) - [All super funds in Australia](/demand/au/categories/au-super-funds): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hostplus or Vanguard more popular in search? In September 2026, Hostplus had more branded searches than Vanguard among super funds in Australia. Hostplus had about 110,000 branded searches, while Vanguard had 9,900. Hostplus made up 15.2% of all super fund searches we track, and Vanguard accounted for 1.4%. ## Cite this page Brandwave. "Hostplus vs Vanguard: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/hostplus-vs-vanguard This page is also available as HTML at https://gobrandwave.com/demand/au/compare/hostplus-vs-vanguard. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.