---
title: "Hostinger vs SiteGround: Which is searched more in Australia?"
description: "Is Hostinger or SiteGround more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Web hosting providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/hostinger-vs-siteground"
publisher: "Brandwave"
---

# Hostinger vs SiteGround: Which is searched more in Australia?

Is Hostinger or SiteGround more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Web hosting providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hostinger and SiteGround
- **Competitive set**: Web hosting providers
- **Market**: Australia
- **Month measured**: Sep 2026
- **Hostinger Share of Search**: 21.1%
- **SiteGround Share of Search**: 11.5%

## Is Hostinger or SiteGround more popular in search?

- In September 2026, Hostinger had more branded searches than SiteGround among web hosting providers in Australia. Hostinger had about 22,200 branded searches, while SiteGround had 12,100. Hostinger made up 21.1% of all web hosting provider searches we track, and SiteGround accounted for 11.5%.
- Hostinger was ahead of SiteGround in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hostinger’s share of searches among web hosting providers in Australia moved from 21.7% to 21.1%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, SiteGround’s share of searches among web hosting providers in Australia moved from 11.8% to 11.5%, and its estimated monthly branded searches held steady at 12.1K.

## Top web hosting providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hostinger was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. SiteGround was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SiteGround was listed before Hostinger in two out of three answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| VentraIP | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| SiteGround | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Hostinger | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Crazy Domains | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Digital Pacific | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Netregistry | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about web hosting providers

- Asked ChatGPT "What's the best web hosting provider in Australia?": 1. VentraIP, 2. SiteGround, 3. Hostinger
- Asked ChatGPT "Which Australian web host is best for a small business website?": 1. VentraIP, 2. SiteGround, 3. Hostinger
- Asked ChatGPT "Where should I register a .com.au domain?": 1. VentraIP, 2. Crazy Domains
- Searched Google, AI Overview "web hosting": 1. VentraIP, 2. Digital Pacific, 3. Hostinger, 4. Crazy Domains
- Searched Google, AI Overview "domain names": named none of the brands we track

Not named in any answer: Netregistry.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026.

## How did search popularity change for Australia web hosting providers in September 2026?

- In September 2026, SiteGround gained share of searches among web hosting providers in Australia, from 10.2% to 11.5%.
- In September 2026, Hostinger lost share of searches among web hosting providers in Australia, from 22.9% to 21.1%.

## Month by month

| Month | Hostinger estimated searches | Hostinger Share of Search | Hostinger rank | SiteGround estimated searches | SiteGround Share of Search | SiteGround rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.2K | 21.7% | 3 | 12.1K | 11.8% | 4 |
| Nov 2025 | 22.2K | 22% | 3 | 12.1K | 12% | 4 |
| Dec 2025 | 22.2K | 27.1% | 2 | 9.9K | 12.1% | 4 |
| Jan 2026 | 22.2K | 21.8% | 3 | 12.1K | 11.9% | 4 |
| Feb 2026 | 27.1K | 24.2% | 3 | 12.1K | 10.8% | 4 |
| Mar 2026 | 33.1K | 26.8% | 2 | 14.8K | 12% | 4 |
| Apr 2026 | 27.1K | 24.4% | 3 | 12.1K | 10.9% | 4 |
| May 2026 | 27.1K | 19.3% | 3 | 14.8K | 10.6% | 4 |
| Jun 2026 | 27.1K | 22.4% | 3 | 14.8K | 12.3% | 4 |
| Jul 2026 | 27.1K | 22.9% | 3 | 12.1K | 10.2% | 4 |
| Aug 2026 | 27.1K | 22.9% | 3 | 12.1K | 10.2% | 4 |
| Sep 2026 | 22.2K | 21.1% | 3 | 12.1K | 11.5% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Hostinger’s and SiteGround’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hostinger**: Measured on the search term “hostinger”.
- **SiteGround**: Measured on the search term “siteground”.

- [Hostinger profile](/demand/au/brands/hostinger)
- [SiteGround profile](/demand/au/brands/siteground)
- [All web hosting providers in Australia](/demand/au/categories/au-web-hosting-providers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Hostinger or SiteGround more popular in search?

In September 2026, Hostinger had more branded searches than SiteGround among web hosting providers in Australia. Hostinger had about 22,200 branded searches, while SiteGround had 12,100. Hostinger made up 21.1% of all web hosting provider searches we track, and SiteGround accounted for 11.5%.

## Cite this page

Brandwave. "Hostinger vs SiteGround: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/hostinger-vs-siteground

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/hostinger-vs-siteground. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
