--- title: "Hoover vs iRobot: Which is searched more in Australia?" description: "Is Hoover or iRobot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vacuum cleaner brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/hoover-vs-irobot" publisher: "Brandwave" --- # Hoover vs iRobot: Which is searched more in Australia? Is Hoover or iRobot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vacuum cleaner brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hoover and iRobot - **Competitive set**: Vacuum cleaner brands - **Market**: Australia - **Month measured**: Sep 2026 - **Hoover Share of Search**: 1.7% - **iRobot Share of Search**: 6.5% ## Is Hoover or iRobot more popular in search? - In September 2026, iRobot had more branded searches than Hoover among vacuum cleaner brands in Australia. iRobot had about 13,500 branded searches, while Hoover had 3,600. iRobot made up 6.5% of all vacuum cleaner brand searches we track, and Hoover accounted for 1.7%. - iRobot was ahead of Hoover in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hoover’s share of searches among vacuum cleaner brands in Australia moved from 1.9% to 1.7%, and its estimated monthly branded searches held steady at 3.6K. - Across the 12 months ending September 2026, iRobot’s share of searches among vacuum cleaner brands in Australia moved from 6.8% to 6.5%, and its estimated monthly branded searches moved from 13.2K to 13.5K. ## Top vacuum cleaner brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Hoover nor iRobot showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dyson | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Shark | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Ecovacs | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | BISSELL | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Roborock | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Samsung | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Electrolux | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Dreame | 8th | 1 of 3 | 2 of 2 | 3 of 5 | | Miele | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | iRobot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hoover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vacuum cleaner brands - Asked ChatGPT "What's the best robot vacuum in Australia?": 1. Ecovacs, 2. Roborock, 3. Dreame - Asked ChatGPT "Which stick vacuum should I buy?": 1. Dyson, 2. Samsung, 3. Shark - Asked ChatGPT "Which vacuum is best for pet hair?": 1. Dyson, 2. Shark, 3. Miele - Searched Google, AI Overview "robot vacuum": 1. Dreame - Searched Google, AI Overview "stick vacuum": 1. BISSELL, 2. Shark, 3. Electrolux, 4. Dyson, 5. Dreame Not named in any answer: iRobot and Hoover. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia vacuum cleaner brands in September 2026? - In September 2026, iRobot gained share of searches among vacuum cleaner brands in Australia, from 5.6% to 6.5%. ## Month by month | Month | Hoover estimated searches | Hoover Share of Search | Hoover rank | iRobot estimated searches | iRobot Share of Search | iRobot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 1.9% | 10 | 13.2K | 6.8% | 5 | | Nov 2025 | 3.6K | 1.2% | 10 | 16.2K | 5.2% | 5 | | Dec 2025 | 3.6K | 1.5% | 10 | 19.8K | 8% | 5 | | Jan 2026 | 3.6K | 1.9% | 10 | 10.8K | 5.8% | 5 | | Feb 2026 | 2.9K | 1.8% | 10 | 10.8K | 6.8% | 5 | | Mar 2026 | 2.9K | 1.7% | 10 | 12K | 7.1% | 5 | | Apr 2026 | 2.9K | 1.6% | 10 | 9.8K | 5.6% | 5 | | May 2026 | 2.9K | 1.6% | 10 | 10.8K | 5.9% | 5 | | Jun 2026 | 2.9K | 1.3% | 10 | 10.8K | 4.9% | 5 | | Jul 2026 | 3.6K | 1.8% | 10 | 10.8K | 5.4% | 5 | | Aug 2026 | 3.6K | 1.9% | 10 | 10.8K | 5.6% | 5 | | Sep 2026 | 3.6K | 1.7% | 10 | 13.5K | 6.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Hoover’s and iRobot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hoover**: Measured on the search term “hoover vacuum”. - **iRobot**: Measured on the search terms “irobot” and “roomba”, summed into one figure. - [Hoover profile](/demand/au/brands/hoover) - [iRobot profile](/demand/au/brands/irobot) - [All vacuum cleaner brands in Australia](/demand/au/categories/au-vacuum-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hoover or iRobot more popular in search? In September 2026, iRobot had more branded searches than Hoover among vacuum cleaner brands in Australia. iRobot had about 13,500 branded searches, while Hoover had 3,600. iRobot made up 6.5% of all vacuum cleaner brand searches we track, and Hoover accounted for 1.7%. ## Cite this page Brandwave. "Hoover vs iRobot: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/hoover-vs-irobot This page is also available as HTML at https://gobrandwave.com/demand/au/compare/hoover-vs-irobot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.