---
title: "HONOR vs vivo: Which is searched more in Australia?"
description: "Is HONOR or vivo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smartphone brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/honor-vs-vivo"
publisher: "Brandwave"
---

# HONOR vs vivo: Which is searched more in Australia?

Is HONOR or vivo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smartphone brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: HONOR and vivo
- **Competitive set**: Smartphone brands
- **Market**: Australia
- **Month measured**: Sep 2026
- **HONOR Share of Search**: 0.94%
- **vivo Share of Search**: 0.33%

## Is HONOR or vivo more popular in search?

- In September 2026, HONOR had more branded searches than vivo among smartphone brands in Australia. HONOR had about 5,400 branded searches, while vivo had 1,900. HONOR made up 0.94% of all smartphone brand searches we track, and vivo accounted for 0.33%.
- The lead changed hands once in the 12 months ending September 2026: HONOR took it in December 2025.
- Across the 12 months ending September 2026, HONOR’s share of searches among smartphone brands in Australia moved from 0.35% to 0.94%, and its estimated monthly branded searches moved from 1.3K to 5.4K.
- Across the 12 months ending September 2026, vivo’s share of searches among smartphone brands in Australia moved from 0.51% to 0.33%, and its estimated monthly branded searches held steady at 1.9K.

## Top smartphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither HONOR nor vivo showed up in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Samsung Galaxy | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Apple iPhone | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Google Pixel | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Nothing | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Motorola | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| OPPO | 6th | 0 of 3 | 2 of 2 | 2 of 5 |
| Xiaomi | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| HONOR | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| vivo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about smartphone brands

- Asked ChatGPT "What's the best smartphone to buy in Australia?": 1. Apple iPhone, 2. Samsung Galaxy, 3. Google Pixel, 4. Nothing
- Asked ChatGPT "What are the best phones for the money?": 1. Nothing, 2. Google Pixel, 3. Samsung Galaxy, 4. Motorola, 5. Apple iPhone
- Asked ChatGPT "What's the best value Android phone in Australia?": 1. Nothing, 2. Samsung Galaxy, 3. Google Pixel, 4. Motorola
- Searched Google, AI Overview "smartphone": 1. Xiaomi, 2. Motorola, 3. OPPO, 4. Apple iPhone, 5. Google Pixel
- Searched Google, AI Overview "best phone": 1. Apple iPhone, 2. Samsung Galaxy, 3. OPPO, 4. Google Pixel

Not named in any answer: HONOR and vivo.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## How did search popularity change for Australia smartphone brands in September 2026?

- In September 2026, Xiaomi overtook HONOR and Motorola to rank 6th among smartphone brands in Australia, with 1.4% of the searches.
- Estimated monthly branded searches for HONOR in Australia rose 315.4% over 12 measured months, from 1.3K to 5.4K in September 2026.

## Month by month

| Month | HONOR estimated searches | HONOR Share of Search | HONOR rank | vivo estimated searches | vivo Share of Search | vivo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.3K | 0.35% | 9 | 1.9K | 0.51% | 8 |
| Nov 2025 | 1.6K | 0.42% | 9 | 1.9K | 0.49% | 8 |
| Dec 2025 | 1.9K | 0.51% | 8 | 1.6K | 0.43% | 9 |
| Jan 2026 | 1.9K | 0.54% | 8 | 1.6K | 0.45% | 9 |
| Feb 2026 | 1.6K | 0.48% | 8 | 1.6K | 0.48% | 9 |
| Mar 2026 | 1.9K | 0.52% | 8 | 1.9K | 0.52% | 9 |
| Apr 2026 | 3.6K | 1% | 7 | 1.6K | 0.46% | 9 |
| May 2026 | 4.4K | 1.1% | 6 | 1.6K | 0.4% | 9 |
| Jun 2026 | 3.6K | 0.86% | 7 | 1.6K | 0.38% | 9 |
| Jul 2026 | 6.6K | 1.5% | 6 | 1.6K | 0.37% | 9 |
| Aug 2026 | 5.4K | 1.1% | 6 | 1.6K | 0.32% | 9 |
| Sep 2026 | 5.4K | 0.94% | 7 | 1.9K | 0.33% | 9 |

## How each brand is measured

Brandwave collects information about searches that people make online using HONOR’s and vivo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **HONOR**: Measured on the search term “honor phone”.
- **vivo**: Measured on the search term “vivo phone”.

- [HONOR profile](/demand/au/brands/honor)
- [vivo profile](/demand/au/brands/vivo)
- [All smartphone brands in Australia](/demand/au/categories/au-smartphone-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is HONOR or vivo more popular in search?

In September 2026, HONOR had more branded searches than vivo among smartphone brands in Australia. HONOR had about 5,400 branded searches, while vivo had 1,900. HONOR made up 0.94% of all smartphone brand searches we track, and vivo accounted for 0.33%.

## Cite this page

Brandwave. "HONOR vs vivo: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/honor-vs-vivo

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/honor-vs-vivo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
