--- title: "Homely vs realestate.com.au: Which is searched more in Australia?" description: "Is Homely or realestate.com.au more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Property portals set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/homely-au-vs-realestate-com-au" publisher: "Brandwave" --- # Homely vs realestate.com.au: Which is searched more in Australia? Is Homely or realestate.com.au more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Property portals set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Homely and realestate.com.au - **Competitive set**: Property portals - **Market**: Australia - **Month measured**: Sep 2026 - **Homely Share of Search**: 1% - **realestate.com.au Share of Search**: 55.5% ## Is Homely or realestate.com.au more popular in search? - In September 2026, realestate.com.au had more branded searches than Homely among property portals in Australia. realestate.com.au had about 301,000 branded searches, while Homely had 5,400. realestate.com.au made up 55.5% of all property portal searches we track, and Homely accounted for 1%. - realestate.com.au was ahead of Homely in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Homely’s share of searches among property portals in Australia moved from 1.1% to 1%, and its estimated monthly branded searches moved from 6.6K to 5.4K. - Across the 12 months ending September 2026, realestate.com.au’s share of searches among property portals in Australia moved from 62.4% to 55.5%, and its estimated monthly branded searches moved from 368K to 301K. ## Top property portals in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, realestate.com.au appeared in all five answers. Homely was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. realestate.com.au was listed before Homely in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | realestate.com.au | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Domain | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Homely | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | rent.com.au | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Allhomes | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about property portals - Asked ChatGPT "Which website should I use to search for a house in Australia?": 1. realestate.com.au, 2. Domain, 3. Homely - Asked ChatGPT "What are the best property websites in Australia?": 1. realestate.com.au, 2. Domain, 3. Homely, 4. Allhomes, 5. rent.com.au - Asked ChatGPT "What's the best website in Australia to find a rental property?": 1. realestate.com.au, 2. Domain, 3. rent.com.au - Searched Google, AI Overview "houses for sale": 1. realestate.com.au, 2. Domain - Searched Google, AI Overview "real estate": 1. realestate.com.au Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia property portals in September 2026? - In September 2026, realestate.com.au lost share of searches among property portals in Australia, from 58% to 55.5%. - Estimated monthly branded searches for Homely in Australia fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026. ## Month by month | Month | Homely estimated searches | Homely Share of Search | Homely rank | realestate.com.au estimated searches | realestate.com.au Share of Search | realestate.com.au rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 1.1% | 4 | 368K | 62.4% | 1 | | Nov 2025 | 6.6K | 1.2% | 4 | 368K | 64.8% | 1 | | Dec 2025 | 4.4K | 0.95% | 4 | 301K | 64.9% | 1 | | Jan 2026 | 6.6K | 1.1% | 4 | 368K | 62.6% | 1 | | Feb 2026 | 5.4K | 1% | 4 | 301K | 58% | 1 | | Mar 2026 | 5.4K | 0.92% | 4 | 368K | 62.7% | 1 | | Apr 2026 | 6.6K | 1.3% | 4 | 301K | 57.8% | 1 | | May 2026 | 6.6K | 1.1% | 4 | 368K | 62.7% | 1 | | Jun 2026 | 5.4K | 1.1% | 4 | 301K | 60.3% | 1 | | Jul 2026 | 4.4K | 0.88% | 4 | 301K | 60.4% | 1 | | Aug 2026 | 5.4K | 1% | 4 | 301K | 58% | 1 | | Sep 2026 | 5.4K | 1% | 4 | 301K | 55.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Homely’s and realestate.com.au’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Homely**: Measured on the search term “homely”. - **realestate.com.au**: Measured on the search term “realestate.com.au”. - [Homely profile](/demand/au/brands/homely-au) - [realestate.com.au profile](/demand/au/brands/realestate-com-au) - [All property portals in Australia](/demand/au/categories/au-property-portals): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Homely or realestate.com.au more popular in search? In September 2026, realestate.com.au had more branded searches than Homely among property portals in Australia. realestate.com.au had about 301,000 branded searches, while Homely had 5,400. realestate.com.au made up 55.5% of all property portal searches we track, and Homely accounted for 1%. ## Cite this page Brandwave. "Homely vs realestate.com.au: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/homely-au-vs-realestate-com-au This page is also available as HTML at https://gobrandwave.com/demand/au/compare/homely-au-vs-realestate-com-au. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.