--- title: "Homebodii vs Kmart: Which is searched more in Australia?" description: "Is Homebodii or Kmart more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleepwear brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/homebodii-vs-kmart-australia" publisher: "Brandwave" --- # Homebodii vs Kmart: Which is searched more in Australia? Is Homebodii or Kmart more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleepwear brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Homebodii and Kmart - **Competitive set**: Sleepwear brands - **Market**: Australia - **Month measured**: Sep 2026 - **Homebodii Share of Search**: 0.91% - **Kmart Share of Search**: 0.91% ## Is Homebodii or Kmart more popular in search? - In September 2026, Homebodii and Kmart were level in searches among sleepwear brands in Australia, with an estimated 4.4K branded searches each, at 0.91% of the total each. - The lead changed hands once in the 12 months ending September 2026: Kmart took it in March 2026. - Across the 12 months ending September 2026, Homebodii’s share of searches among sleepwear brands in Australia moved from 1.1% to 0.91%, and its estimated monthly branded searches moved from 5.4K to 4.4K. - Across the 12 months ending September 2026, Kmart’s share of searches among sleepwear brands in Australia moved from 1.1% to 0.91%, and its estimated monthly branded searches moved from 5.4K to 4.4K. ## Top sleepwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kmart was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Homebodii did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Peter Alexander | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Papinelle | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Sussan | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Kmart | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Piyama | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Boody | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Gingerlilly | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Bonds | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Homebodii | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sant and Abel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sleepwear brands - Asked ChatGPT "What are the best pyjama brands in Australia?": 1. Papinelle, 2. Peter Alexander, 3. Boody, 4. Sussan, 5. Bonds, 6. Piyama, 7. Kmart - Asked ChatGPT "Where can I buy good quality women's pyjamas in Australia?": 1. Papinelle, 2. Peter Alexander, 3. Gingerlilly, 4. Boody, 5. Piyama, 6. Sussan - Asked ChatGPT "What are the most comfortable cotton pyjamas?": 1. Peter Alexander, 2. Papinelle, 3. Bonds - Searched Google, AI Overview "pyjamas": 1. Kmart, 2. Sussan, 3. Peter Alexander, 4. Piyama, 5. Gingerlilly - Searched Google, AI Overview "womens pyjamas": 1. Kmart, 2. Sussan, 3. Peter Alexander, 4. Papinelle, 5. Piyama Not named in any answer: Homebodii and Sant and Abel. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia sleepwear brands in September 2026? - In September 2026, Homebodii rose from 5th to 4th among sleepwear brands in Australia. - In September 2026, Kmart fell from 3rd to 5th among sleepwear brands in Australia. ## Month by month | Month | Homebodii estimated searches | Homebodii Share of Search | Homebodii rank | Kmart estimated searches | Kmart Share of Search | Kmart rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 1.1% | 4 | 5.4K | 1.1% | 5 | | Nov 2025 | 6.6K | 0.76% | 4 | 5.4K | 0.62% | 5 | | Dec 2025 | 5.4K | 0.52% | 5 | 5.4K | 0.52% | 6 | | Jan 2026 | 5.4K | 0.93% | 4 | 3.6K | 0.62% | 5 | | Feb 2026 | 4.4K | 1.3% | 4 | 3.6K | 1.1% | 5 | | Mar 2026 | 4.4K | 0.75% | 5 | 6.6K | 1.1% | 3 | | Apr 2026 | 4.4K | 0.91% | 6 | 6.6K | 1.4% | 3 | | May 2026 | 4.4K | 0.75% | 6 | 6.6K | 1.1% | 3 | | Jun 2026 | 3.6K | 0.51% | 6 | 5.4K | 0.77% | 3 | | Jul 2026 | 3.6K | 0.91% | 6 | 5.4K | 1.4% | 3 | | Aug 2026 | 4.4K | 1.1% | 5 | 5.4K | 1.4% | 3 | | Sep 2026 | 4.4K | 0.91% | 4 | 4.4K | 0.91% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Homebodii’s and Kmart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Homebodii**: Measured on the search term “homebodii”. - **Kmart**: Measured on the search term “kmart pyjamas”. - [Homebodii profile](/demand/au/brands/homebodii) - [Kmart profile](/demand/au/brands/kmart-australia) - [All sleepwear brands in Australia](/demand/au/categories/au-sleepwear-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Homebodii or Kmart more popular in search? In September 2026, Homebodii and Kmart were level in searches among sleepwear brands in Australia, with an estimated 4.4K branded searches each, at 0.91% of the total each. ## Cite this page Brandwave. "Homebodii vs Kmart: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/homebodii-vs-kmart-australia This page is also available as HTML at https://gobrandwave.com/demand/au/compare/homebodii-vs-kmart-australia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.