---
title: "Holey Moley vs Zone Bowling: Which is searched more in Australia?"
description: "Is Holey Moley or Zone Bowling more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Entertainment centres set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/holey-moley-vs-zone-bowling"
publisher: "Brandwave"
---

# Holey Moley vs Zone Bowling: Which is searched more in Australia?

Is Holey Moley or Zone Bowling more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Entertainment centres set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Holey Moley and Zone Bowling
- **Competitive set**: Entertainment centres
- **Market**: Australia
- **Month measured**: Sep 2026
- **Holey Moley Share of Search**: 13.1%
- **Zone Bowling Share of Search**: 13.1%

## Is Holey Moley or Zone Bowling more popular in search?

- In September 2026, Holey Moley and Zone Bowling were level in searches among entertainment centres in Australia, with an estimated 27.1K branded searches each, at 13.1% of the total each.
- Holey Moley was ahead of Zone Bowling in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Holey Moley’s share of searches among entertainment centres in Australia moved from 15.6% to 13.1%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
- Across the 12 months ending September 2026, Zone Bowling’s share of searches among entertainment centres in Australia moved from 12.7% to 13.1%, and its estimated monthly branded searches moved from 33.1K to 27.1K.

## Top entertainment centres in ChatGPT and Google AI Overviews

In three ChatGPT questions, Zone Bowling appeared in all three answers. Holey Moley did not appear in any of the three answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Timezone | 1st | 2 of 3 | 2 of 3 |
| Zone Bowling | 2nd | 3 of 3 | 3 of 3 |
| Kingpin | 3rd | 2 of 3 | 2 of 3 |
| Strike Bowling | 4th | 1 of 3 | 1 of 3 |
| Holey Moley | Not ranked | 0 of 3 | 0 of 3 |
| Archie Brothers | Not ranked | 0 of 3 | 0 of 3 |
| Bounce | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about entertainment centres

- Asked ChatGPT "What's the best entertainment centre chain in Australia?": 1. Timezone, 2. Kingpin, 3. Zone Bowling
- Asked ChatGPT "Where can I go bowling and play arcade games in Australia?": 1. Zone Bowling, 2. Strike Bowling, 3. Kingpin
- Asked ChatGPT "What are the most popular family entertainment venues in Australia?": 1. Timezone, 2. Zone Bowling

Not named in any answer: Holey Moley, Archie Brothers and Bounce.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026.

## How did search popularity change for Australia entertainment centres in September 2026?

- In September 2026, Holey Moley rose from 3rd to 2nd among entertainment centres in Australia.
- In September 2026, Zone Bowling rose from 4th to 3rd among entertainment centres in Australia.

## Month by month

| Month | Holey Moley estimated searches | Holey Moley Share of Search | Holey Moley rank | Zone Bowling estimated searches | Zone Bowling Share of Search | Zone Bowling rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 15.6% | 2 | 33.1K | 12.7% | 4 |
| Nov 2025 | 33.1K | 14.3% | 2 | 27.1K | 11.7% | 3 |
| Dec 2025 | 33.1K | 12.7% | 2 | 33.1K | 12.7% | 3 |
| Jan 2026 | 40.5K | 13.6% | 2 | 40.5K | 13.6% | 3 |
| Feb 2026 | 27.1K | 13.8% | 2 | 27.1K | 13.8% | 3 |
| Mar 2026 | 27.1K | 13.5% | 2 | 27.1K | 13.5% | 3 |
| Apr 2026 | 33.1K | 13.3% | 2 | 33.1K | 13.3% | 3 |
| May 2026 | 27.1K | 13.4% | 2 | 27.1K | 13.4% | 3 |
| Jun 2026 | 27.1K | 12.2% | 2 | 27.1K | 12.2% | 3 |
| Jul 2026 | 33.1K | 13.3% | 2 | 33.1K | 13.3% | 3 |
| Aug 2026 | 27.1K | 12.8% | 3 | 27.1K | 12.8% | 4 |
| Sep 2026 | 27.1K | 13.1% | 2 | 27.1K | 13.1% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Holey Moley’s and Zone Bowling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Holey Moley**: Measured on the search term “holey moley”.
- **Zone Bowling**: Measured on the search term “zone bowling”.

- [Holey Moley profile](/demand/au/brands/holey-moley)
- [Zone Bowling profile](/demand/au/brands/zone-bowling)
- [All entertainment centres in Australia](/demand/au/categories/au-entertainment-centres): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Holey Moley or Zone Bowling more popular in search?

In September 2026, Holey Moley and Zone Bowling were level in searches among entertainment centres in Australia, with an estimated 27.1K branded searches each, at 13.1% of the total each.

## Cite this page

Brandwave. "Holey Moley vs Zone Bowling: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/holey-moley-vs-zone-bowling

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/holey-moley-vs-zone-bowling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
