--- title: "Holden vs Jaecoo: Which is searched more in Australia?" description: "Is Holden or Jaecoo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/holden-vs-jaecoo" publisher: "Brandwave" --- # Holden vs Jaecoo: Which is searched more in Australia? Is Holden or Jaecoo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Holden and Jaecoo - **Competitive set**: Car brands - **Market**: Australia - **Month measured**: Sep 2026 - **Holden Share of Search**: 1.2% - **Jaecoo Share of Search**: 1.3% ## Is Holden or Jaecoo more popular in search? - In September 2026, Holden and Jaecoo were level in searches among car brands in Australia, with an estimated 80.7K versus 86.1K branded searches, at 1.2% and 1.3% of the total. - The lead changed hands once in the 12 months ending September 2026: Jaecoo took it in September 2026. - Across the 12 months ending September 2026, Holden’s share of searches among car brands in Australia moved from 1.4% to 1.2%, and its estimated monthly branded searches moved from 98.6K to 80.7K. - Across the 12 months ending September 2026, Jaecoo’s share of searches among car brands in Australia moved from 0.46% to 1.3%, and its estimated monthly branded searches moved from 32.5K to 86.1K. ## Top car brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Holden nor Jaecoo showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Toyota | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hyundai | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | BYD | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Honda | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Kia | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Lexus | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Ford | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Mazda | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Volkswagen | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Suzuki | 10th | 0 of 3 | 2 of 2 | 2 of 5 | | Nissan | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | Chevrolet | 12th | 0 of 3 | 1 of 2 | 1 of 5 | | BMW | 13th | 0 of 3 | 1 of 2 | 1 of 5 | | Mercedes-Benz | 14th | 0 of 3 | 1 of 2 | 1 of 5 | | Geely | 15th | 0 of 3 | 1 of 2 | 1 of 5 | | Audi | 16th | 0 of 3 | 1 of 2 | 1 of 5 | | Subaru | 17th | 1 of 3 | 0 of 2 | 1 of 5 | | Bentley | 18th | 0 of 3 | 1 of 2 | 1 of 5 | | Cupra | 19th | 0 of 3 | 1 of 2 | 1 of 5 | | Lamborghini | 20th | 0 of 3 | 1 of 2 | 1 of 5 | | Porsche | 21st | 0 of 3 | 1 of 2 | 1 of 5 | | Alfa Romeo | 22nd | 0 of 3 | 1 of 2 | 1 of 5 | | Tesla | 23rd | 1 of 3 | 1 of 2 | 2 of 5 | | Fiat | 24th | 0 of 3 | 1 of 2 | 1 of 5 | | Jeep | 25th | 0 of 3 | 1 of 2 | 1 of 5 | | Maserati | 26th | 0 of 3 | 1 of 2 | 1 of 5 | | Peugeot | 27th | 0 of 3 | 1 of 2 | 1 of 5 | | Genesis | 28th | 0 of 3 | 1 of 2 | 1 of 5 | | Cadillac | 29th | 0 of 3 | 1 of 2 | 1 of 5 | | MINI | 30th | 0 of 3 | 1 of 2 | 1 of 5 | | Rolls-Royce | 31st | 0 of 3 | 1 of 2 | 1 of 5 | | Mitsubishi | 32nd | 1 of 3 | 0 of 2 | 1 of 5 | | Lotus | 33rd | 0 of 3 | 1 of 2 | 1 of 5 | | Polestar | 34th | 0 of 3 | 1 of 2 | 1 of 5 | | Volvo | 35th | 0 of 3 | 1 of 2 | 1 of 5 | | Zeekr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Land Rover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | GWM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jaecoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Holden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Isuzu | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Ferrari | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Chery | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | MG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jaguar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Haval | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | McLaren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Denza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Skoda | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Aston Martin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | XPENG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Renault | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mahindra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LDV | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ineos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Leapmotor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | KGM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about car brands - Asked ChatGPT "Which car should I buy in Australia?": 1. Toyota, 2. BYD, 3. Hyundai - Asked ChatGPT "What are the most reliable car brands in Australia?": 1. Toyota, 2. Lexus, 3. Honda, 4. Subaru, 5. Mazda, 6. Hyundai, 7. Kia - Asked ChatGPT "What is the best SUV to buy in Australia?": 1. Toyota, 2. Hyundai, 3. BYD, 4. Mazda, 5. Kia, 6. Tesla, 7. Ford, 8. Mitsubishi - Searched Google, AI Overview "car brands": 1. Toyota, 2. Volkswagen, 3. Ford, 4. BYD, 5. Hyundai, 6. Honda, 7. Suzuki, 8. Nissan, 9. Kia, 10. Chevrolet, 11. BMW, 12. Mercedes-Benz, 13. Geely, 14. Audi, 15. Bentley, 16. Cupra, 17. Lamborghini, 18. Porsche, 19. Lexus, 20. Alfa Romeo, 21. Fiat, 22. Jeep, 23. Maserati, 24. Peugeot, 25. Genesis, 26. Cadillac, 27. MINI, 28. Rolls-Royce, 29. Lotus, 30. Polestar, 31. Volvo - Searched Google, AI Overview "new car": 1. Ford, 2. Toyota, 3. Tesla, 4. Chery, 5. Hyundai, 6. Isuzu, 7. BYD, 8. Suzuki Not named in any answer: Zeekr, Land Rover, GWM, Jaecoo, Holden, Ferrari, MG, Jaguar, Haval, McLaren, Denza, Skoda, Aston Martin, XPENG, Renault, Mahindra, LDV, Ineos, Leapmotor and KGM. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia car brands in September 2026? - Holden’s share of searches among car brands in Australia has lost ground for 3 months in a row, from 1.8% to 1.2% in September 2026. - In September 2026, Jaecoo rose from 25th to 22nd among car brands in Australia. ## Month by month | Month | Holden estimated searches | Holden Share of Search | Holden rank | Jaecoo estimated searches | Jaecoo Share of Search | Jaecoo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 98.6K | 1.4% | 20 | 32.5K | 0.46% | 46 | | Nov 2025 | 98.6K | 1.5% | 19 | 32.5K | 0.48% | 44 | | Dec 2025 | 82.9K | 1.3% | 23 | 32.5K | 0.52% | 43 | | Jan 2026 | 95.3K | 1.3% | 21 | 47.1K | 0.65% | 37 | | Feb 2026 | 98.6K | 1.5% | 21 | 47.1K | 0.69% | 38 | | Mar 2026 | 98.6K | 1.2% | 23 | 86.1K | 1.1% | 26 | | Apr 2026 | 84.1K | 1.2% | 24 | 82.1K | 1.2% | 25 | | May 2026 | 105K | 1.4% | 23 | 68.6K | 0.94% | 30 | | Jun 2026 | 122K | 1.8% | 16 | 83.9K | 1.2% | 25 | | Jul 2026 | 91.1K | 1.4% | 23 | 83.9K | 1.3% | 25 | | Aug 2026 | 93.5K | 1.3% | 23 | 86.1K | 1.2% | 25 | | Sep 2026 | 80.7K | 1.2% | 23 | 86.1K | 1.3% | 22 | ## How each brand is measured Brandwave collects information about searches that people make online using Holden’s and Jaecoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Holden**: Measured on the search terms “holden”, “holden astra”, “holden barina”, “holden cars”, “holden colorado”, “holden commodore” and “holden cruze”, summed into one figure. - **Jaecoo**: Measured on the search terms “jaecoo” and “jaecoo cars”, summed into one figure. - [Holden profile](/demand/au/brands/holden) - [Jaecoo profile](/demand/au/brands/jaecoo) - [All car brands in Australia](/demand/au/categories/au-car-brands): The set both shares are measured inside, 57 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Holden or Jaecoo more popular in search? In September 2026, Holden and Jaecoo were level in searches among car brands in Australia, with an estimated 80.7K versus 86.1K branded searches, at 1.2% and 1.3% of the total. ## Cite this page Brandwave. "Holden vs Jaecoo: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/holden-vs-jaecoo This page is also available as HTML at https://gobrandwave.com/demand/au/compare/holden-vs-jaecoo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.