--- title: "HOKA vs On: Which is searched more in Australia?" description: "Is HOKA or On more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/hoka-vs-on" publisher: "Brandwave" --- # HOKA vs On: Which is searched more in Australia? Is HOKA or On more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HOKA and On - **Competitive set**: Sneaker brands - **Market**: Australia - **Month measured**: Sep 2026 - **HOKA Share of Search**: 15.6% - **On Share of Search**: 8.5% ## Is HOKA or On more popular in search? - In September 2026, HOKA had more branded searches than On among sneaker brands in Australia. HOKA had about 60,500 branded searches, while On had 33,100. HOKA made up 15.6% of all sneaker brand searches we track, and On accounted for 8.5%. - HOKA was ahead of On in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HOKA’s share of searches among sneaker brands in Australia held steady at 15.6%, and its estimated monthly branded searches moved from 49.5K to 60.5K. - Across the 12 months ending September 2026, On’s share of searches among sneaker brands in Australia moved from 7% to 8.5%, and its estimated monthly branded searches moved from 22.2K to 33.1K. ## Top sneaker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HOKA and On were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. HOKA was listed before On in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | New Balance | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Adidas | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | HOKA | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | ASICS | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Reebok | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Puma | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Skechers | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | On | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Nike | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Converse | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Vans | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Volley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | VEJA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Allbirds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sneaker brands - Asked ChatGPT "What are the best sneaker brands in Australia?": 1. New Balance, 2. ASICS, 3. Nike, 4. Adidas, 5. HOKA, 6. On, 7. Converse, 8. Puma - Asked ChatGPT "Which sneakers are most comfortable for everyday wear?": 1. HOKA, 2. New Balance, 3. ASICS, 4. On, 5. Skechers - Asked ChatGPT "What are the best women's sneakers?": 1. Nike, 2. ASICS - Searched Google, AI Overview "sneakers": 1. Reebok, 2. Adidas, 3. Converse, 4. New Balance - Searched Google, AI Overview "womens sneakers": 1. New Balance, 2. Puma, 3. Skechers, 4. Adidas, 5. Reebok Not named in any answer: Vans, Volley, VEJA and Allbirds. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia sneaker brands in September 2026? - In September 2026, HOKA overtook Nike to become the leader among sneaker brands in Australia, with 15.6% of the searches. - In September 2026, On gained share of searches among sneaker brands in Australia, from 6.6% to 8.5%. ## Month by month | Month | HOKA estimated searches | HOKA Share of Search | HOKA rank | On estimated searches | On Share of Search | On rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 15.6% | 2 | 22.2K | 7% | 7 | | Nov 2025 | 74K | 15.8% | 2 | 33.1K | 7.1% | 7 | | Dec 2025 | 74K | 16.8% | 1 | 33.1K | 7.5% | 7 | | Jan 2026 | 60.5K | 16.5% | 1 | 27.1K | 7.4% | 7 | | Feb 2026 | 49.5K | 16.7% | 1 | 18.1K | 6.1% | 7 | | Mar 2026 | 49.5K | 14.7% | 2 | 18.1K | 5.4% | 7 | | Apr 2026 | 60.5K | 16.2% | 1 | 22.2K | 5.9% | 8 | | May 2026 | 60.5K | 16.4% | 1 | 22.2K | 6% | 7 | | Jun 2026 | 60.5K | 16% | 1 | 27.1K | 7.2% | 7 | | Jul 2026 | 60.5K | 15.3% | 2 | 22.2K | 5.6% | 7 | | Aug 2026 | 60.5K | 14.7% | 2 | 27.1K | 6.6% | 7 | | Sep 2026 | 60.5K | 15.6% | 1 | 33.1K | 8.5% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using HOKA’s and On’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HOKA**: Measured on the search term “hoka shoes”. - **On**: Measured on the search term “on shoes”. - [HOKA profile](/demand/au/brands/hoka) - [On profile](/demand/au/brands/on) - [All sneaker brands in Australia](/demand/au/categories/au-sneaker-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HOKA or On more popular in search? In September 2026, HOKA had more branded searches than On among sneaker brands in Australia. HOKA had about 60,500 branded searches, while On had 33,100. HOKA made up 15.6% of all sneaker brand searches we track, and On accounted for 8.5%. ## Cite this page Brandwave. "HOKA vs On: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/hoka-vs-on This page is also available as HTML at https://gobrandwave.com/demand/au/compare/hoka-vs-on. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.