--- title: "HOKA vs Merrell: Which is searched more in Australia?" description: "Is HOKA or Merrell more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hiking boot brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/hoka-vs-merrell" publisher: "Brandwave" --- # HOKA vs Merrell: Which is searched more in Australia? Is HOKA or Merrell more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hiking boot brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HOKA and Merrell - **Competitive set**: Hiking boot brands - **Market**: Australia - **Month measured**: Sep 2026 - **HOKA Share of Search**: 7.4% - **Merrell Share of Search**: 28.6% ## Is HOKA or Merrell more popular in search? - In September 2026, Merrell had more branded searches than HOKA among hiking boot brands in Australia. Merrell had about 4,900 branded searches, while HOKA had 1,270. Merrell made up 28.6% of all hiking boot brand searches we track, and HOKA accounted for 7.4%. - Merrell was ahead of HOKA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HOKA’s share of searches among hiking boot brands in Australia moved from 8.4% to 7.4%, and its estimated monthly branded searches moved from 1.2K to 1.3K. - Across the 12 months ending September 2026, Merrell’s share of searches among hiking boot brands in Australia moved from 25.8% to 28.6%, and its estimated monthly branded searches moved from 3.7K to 4.9K. ## Top hiking boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Merrell appeared in all four answers. HOKA was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Merrell was listed before HOKA in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Merrell | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Salomon | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | LOWA | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | La Sportiva | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | SCARPA | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | KEEN | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Kathmandu | 7th | 0 of 3 | 1 of 1 | 1 of 4 | | HOKA | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Columbia | 9th | 1 of 3 | 0 of 1 | 1 of 4 | | Altra | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Oboz | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Meindl | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about hiking boot brands - Asked ChatGPT "Which hiking boots should I buy in Australia?": 1. Merrell, 2. La Sportiva, 3. SCARPA - Asked ChatGPT "What are the best hiking boot brands?": 1. Salomon, 2. Merrell, 3. LOWA, 4. SCARPA, 5. La Sportiva, 6. KEEN, 7. Columbia - Asked ChatGPT "What are the best waterproof hiking boots?": 1. Salomon, 2. LOWA, 3. Merrell, 4. KEEN, 5. HOKA - Searched Google, AI Overview "walking boots": 1. Merrell, 2. Salomon, 3. Kathmandu Not named in any answer: Altra, Oboz and Meindl. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia hiking boot brands in September 2026? - In September 2026, HOKA overtook Columbia and LOWA to rank 5th among hiking boot brands in Australia, with 7.4% of the searches. - In September 2026, Merrell gained share of searches among hiking boot brands in Australia, from 27.2% to 28.6%. ## Month by month | Month | HOKA estimated searches | HOKA Share of Search | HOKA rank | Merrell estimated searches | Merrell Share of Search | Merrell rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2K | 8.4% | 5 | 3.7K | 25.8% | 1 | | Nov 2025 | 1.6K | 9.7% | 4 | 4.2K | 25.3% | 1 | | Dec 2025 | 1.2K | 8.9% | 5 | 3.4K | 25.1% | 1 | | Jan 2026 | 1.4K | 8.6% | 5 | 4.2K | 26.6% | 1 | | Feb 2026 | 1.1K | 8.2% | 5 | 3.2K | 23.7% | 1 | | Mar 2026 | 1.4K | 7.5% | 4 | 5.8K | 31.9% | 1 | | Apr 2026 | 1.3K | 6.6% | 6 | 6.5K | 33.7% | 1 | | May 2026 | 1.5K | 6.2% | 6 | 9K | 37.4% | 1 | | Jun 2026 | 1.6K | 7% | 6 | 6K | 26.4% | 1 | | Jul 2026 | 1.7K | 7.3% | 5 | 6.3K | 27.1% | 1 | | Aug 2026 | 1.4K | 6% | 7 | 6.3K | 27.2% | 1 | | Sep 2026 | 1.3K | 7.4% | 5 | 4.9K | 28.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using HOKA’s and Merrell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HOKA**: Measured on the search terms “hoka anacapa” and “hoka hiking boots”, summed into one figure. - **Merrell**: Measured on the search terms “merrell hiking boots” and “merrell moab”, summed into one figure. - [HOKA profile](/demand/au/brands/hoka) - [Merrell profile](/demand/au/brands/merrell) - [All hiking boot brands in Australia](/demand/au/categories/au-hiking-boot-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HOKA or Merrell more popular in search? In September 2026, Merrell had more branded searches than HOKA among hiking boot brands in Australia. Merrell had about 4,900 branded searches, while HOKA had 1,270. Merrell made up 28.6% of all hiking boot brand searches we track, and HOKA accounted for 7.4%. ## Cite this page Brandwave. "HOKA vs Merrell: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/hoka-vs-merrell This page is also available as HTML at https://gobrandwave.com/demand/au/compare/hoka-vs-merrell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.