--- title: "HOKA vs Kathmandu: Which is searched more in Australia?" description: "Is HOKA or Kathmandu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hiking boot brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/hoka-vs-kathmandu" publisher: "Brandwave" --- # HOKA vs Kathmandu: Which is searched more in Australia? Is HOKA or Kathmandu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hiking boot brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HOKA and Kathmandu - **Competitive set**: Hiking boot brands - **Market**: Australia - **Month measured**: Sep 2026 - **HOKA Share of Search**: 7.4% - **Kathmandu Share of Search**: 5.1% ## Is HOKA or Kathmandu more popular in search? - In September 2026, HOKA had more branded searches than Kathmandu among hiking boot brands in Australia. HOKA had about 1,270 branded searches, while Kathmandu had 880. HOKA made up 7.4% of all hiking boot brand searches we track, and Kathmandu accounted for 5.1%. - HOKA was ahead of Kathmandu in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HOKA’s share of searches among hiking boot brands in Australia moved from 8.4% to 7.4%, and its estimated monthly branded searches moved from 1.2K to 1.3K. - Across the 12 months ending September 2026, Kathmandu’s share of searches among hiking boot brands in Australia moved from 6.1% to 5.1%, and its estimated monthly branded searches held steady at 880. ## Top hiking boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, HOKA was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Kathmandu was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. HOKA and Kathmandu were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Merrell | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Salomon | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | LOWA | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | La Sportiva | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | SCARPA | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | KEEN | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Kathmandu | 7th | 0 of 3 | 1 of 1 | 1 of 4 | | HOKA | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Columbia | 9th | 1 of 3 | 0 of 1 | 1 of 4 | | Altra | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Oboz | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Meindl | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about hiking boot brands - Asked ChatGPT "Which hiking boots should I buy in Australia?": 1. Merrell, 2. La Sportiva, 3. SCARPA - Asked ChatGPT "What are the best hiking boot brands?": 1. Salomon, 2. Merrell, 3. LOWA, 4. SCARPA, 5. La Sportiva, 6. KEEN, 7. Columbia - Asked ChatGPT "What are the best waterproof hiking boots?": 1. Salomon, 2. LOWA, 3. Merrell, 4. KEEN, 5. HOKA - Searched Google, AI Overview "walking boots": 1. Merrell, 2. Salomon, 3. Kathmandu Not named in any answer: Altra, Oboz and Meindl. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia hiking boot brands in September 2026? - In September 2026, HOKA overtook Columbia and LOWA to rank 5th among hiking boot brands in Australia, with 7.4% of the searches. - In September 2026, Kathmandu gained share of searches among hiking boot brands in Australia, from 4.3% to 5.1%. ## Month by month | Month | HOKA estimated searches | HOKA Share of Search | HOKA rank | Kathmandu estimated searches | Kathmandu Share of Search | Kathmandu rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2K | 8.4% | 5 | 880 | 6.1% | 8 | | Nov 2025 | 1.6K | 9.7% | 4 | 1.3K | 7.8% | 6 | | Dec 2025 | 1.2K | 8.9% | 5 | 880 | 6.5% | 7 | | Jan 2026 | 1.4K | 8.6% | 5 | 880 | 5.6% | 8 | | Feb 2026 | 1.1K | 8.2% | 5 | 880 | 6.5% | 7 | | Mar 2026 | 1.4K | 7.5% | 4 | 1K | 5.5% | 7 | | Apr 2026 | 1.3K | 6.6% | 6 | 880 | 4.6% | 8 | | May 2026 | 1.5K | 6.2% | 6 | 1K | 4.2% | 8 | | Jun 2026 | 1.6K | 7% | 6 | 1.3K | 5.7% | 8 | | Jul 2026 | 1.7K | 7.3% | 5 | 1.3K | 5.6% | 8 | | Aug 2026 | 1.4K | 6% | 7 | 1K | 4.3% | 8 | | Sep 2026 | 1.3K | 7.4% | 5 | 880 | 5.1% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using HOKA’s and Kathmandu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HOKA**: Measured on the search terms “hoka anacapa” and “hoka hiking boots”, summed into one figure. - **Kathmandu**: Measured on the search term “kathmandu hiking boots”. - [HOKA profile](/demand/au/brands/hoka) - [Kathmandu profile](/demand/au/brands/kathmandu) - [All hiking boot brands in Australia](/demand/au/categories/au-hiking-boot-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HOKA or Kathmandu more popular in search? In September 2026, HOKA had more branded searches than Kathmandu among hiking boot brands in Australia. HOKA had about 1,270 branded searches, while Kathmandu had 880. HOKA made up 7.4% of all hiking boot brand searches we track, and Kathmandu accounted for 5.1%. ## Cite this page Brandwave. "HOKA vs Kathmandu: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/hoka-vs-kathmandu This page is also available as HTML at https://gobrandwave.com/demand/au/compare/hoka-vs-kathmandu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.