--- title: "Hobbyco vs Toyworld: Which is searched more in Australia?" description: "Is Hobbyco or Toyworld more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy shops set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/hobbyco-vs-toyworld-au" publisher: "Brandwave" --- # Hobbyco vs Toyworld: Which is searched more in Australia? Is Hobbyco or Toyworld more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy shops set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hobbyco and Toyworld - **Competitive set**: Toy shops - **Market**: Australia - **Month measured**: Sep 2026 - **Hobbyco Share of Search**: 14.8% - **Toyworld Share of Search**: 27.1% ## Is Hobbyco or Toyworld more popular in search? - In September 2026, Toyworld had more branded searches than Hobbyco among toy shops in Australia. Toyworld had about 60,500 branded searches, while Hobbyco had 33,100. Toyworld made up 27.1% of all toy shop searches we track, and Hobbyco accounted for 14.8%. - Toyworld was ahead of Hobbyco in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hobbyco’s share of searches among toy shops in Australia moved from 15% to 14.8%, and its estimated monthly branded searches held steady at 33.1K. - Across the 12 months ending September 2026, Toyworld’s share of searches among toy shops in Australia moved from 27.4% to 27.1%, and its estimated monthly branded searches held steady at 60.5K. ## Top toy shops in ChatGPT and Google AI Overviews In three ChatGPT questions, Toyworld appeared in all three answers. Hobbyco did not appear in any of the three answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | | Toymate | 1 of 3 | 1 of 3 | | Toyworld | 3 of 3 | 3 of 3 | | Hobbyco | 0 of 3 | 0 of 3 | | Toys R Us | 0 of 3 | 0 of 3 | | Zing | 0 of 3 | 0 of 3 | ## Every AI answer about toy shops - Asked ChatGPT "What's the best toy shop in Australia?": 1. Toyworld - Asked ChatGPT "Where's the best place to buy toys in Australia?": 1. Toymate, 2. Toyworld - Asked ChatGPT "Which toy store has the best range in Australia?": 1. Toyworld Not named in any answer: Hobbyco, Toys R Us and Zing. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia toy shops in September 2026? - In September 2026, Toyworld gained share of searches among toy shops in Australia, from 24.3% to 27.1%. - In September 2026, Hobbyco gained share of searches among toy shops in Australia, from 13.3% to 14.8%. ## Month by month | Month | Hobbyco estimated searches | Hobbyco Share of Search | Hobbyco rank | Toyworld estimated searches | Toyworld Share of Search | Toyworld rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 15% | 3 | 60.5K | 27.4% | 2 | | Nov 2025 | 40.5K | 12.8% | 3 | 90.5K | 28.5% | 2 | | Dec 2025 | 49.5K | 11.9% | 3 | 135K | 32.4% | 2 | | Jan 2026 | 33.1K | 16.2% | 3 | 60.5K | 29.7% | 2 | | Feb 2026 | 27.1K | 15.2% | 3 | 60.5K | 33.9% | 2 | | Mar 2026 | 33.1K | 15.4% | 3 | 74K | 34.4% | 2 | | Apr 2026 | 33.1K | 15.2% | 3 | 60.5K | 27.7% | 2 | | May 2026 | 33.1K | 14.1% | 3 | 74K | 31.5% | 2 | | Jun 2026 | 33.1K | 13.5% | 3 | 74K | 30.1% | 2 | | Jul 2026 | 33.1K | 12.2% | 3 | 60.5K | 22.4% | 2 | | Aug 2026 | 33.1K | 13.3% | 3 | 60.5K | 24.3% | 2 | | Sep 2026 | 33.1K | 14.8% | 3 | 60.5K | 27.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Hobbyco’s and Toyworld’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hobbyco**: Measured on the search term “hobbyco”. - **Toyworld**: Measured on the search term “toyworld”. - [Hobbyco profile](/demand/au/brands/hobbyco) - [Toyworld profile](/demand/au/brands/toyworld-au) - [All toy shops in Australia](/demand/au/categories/au-toy-shops): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hobbyco or Toyworld more popular in search? In September 2026, Toyworld had more branded searches than Hobbyco among toy shops in Australia. Toyworld had about 60,500 branded searches, while Hobbyco had 33,100. Toyworld made up 27.1% of all toy shop searches we track, and Hobbyco accounted for 14.8%. ## Cite this page Brandwave. "Hobbyco vs Toyworld: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/hobbyco-vs-toyworld-au This page is also available as HTML at https://gobrandwave.com/demand/au/compare/hobbyco-vs-toyworld-au. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.