--- title: "Hobbyco vs Toymate: Which is searched more in Australia?" description: "Is Hobbyco or Toymate more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy shops set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/hobbyco-vs-toymate" publisher: "Brandwave" --- # Hobbyco vs Toymate: Which is searched more in Australia? Is Hobbyco or Toymate more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy shops set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hobbyco and Toymate - **Competitive set**: Toy shops - **Market**: Australia - **Month measured**: Sep 2026 - **Hobbyco Share of Search**: 14.8% - **Toymate Share of Search**: 40.5% ## Is Hobbyco or Toymate more popular in search? - In September 2026, Toymate had more branded searches than Hobbyco among toy shops in Australia. Toymate had about 90,500 branded searches, while Hobbyco had 33,100. Toymate made up 40.5% of all toy shop searches we track, and Hobbyco accounted for 14.8%. - Toymate was ahead of Hobbyco in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hobbyco’s share of searches among toy shops in Australia moved from 15% to 14.8%, and its estimated monthly branded searches held steady at 33.1K. - Across the 12 months ending September 2026, Toymate’s share of searches among toy shops in Australia moved from 40.9% to 40.5%, and its estimated monthly branded searches held steady at 90.5K. ## Top toy shops in ChatGPT and Google AI Overviews In three ChatGPT questions, Toymate was mentioned in one out of three: in one of the three ChatGPT answers. Hobbyco did not appear in any of the three answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | | Toymate | 1 of 3 | 1 of 3 | | Toyworld | 3 of 3 | 3 of 3 | | Hobbyco | 0 of 3 | 0 of 3 | | Toys R Us | 0 of 3 | 0 of 3 | | Zing | 0 of 3 | 0 of 3 | ## Every AI answer about toy shops - Asked ChatGPT "What's the best toy shop in Australia?": 1. Toyworld - Asked ChatGPT "Where's the best place to buy toys in Australia?": 1. Toymate, 2. Toyworld - Asked ChatGPT "Which toy store has the best range in Australia?": 1. Toyworld Not named in any answer: Hobbyco, Toys R Us and Zing. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia toy shops in September 2026? - In September 2026, Hobbyco gained share of searches among toy shops in Australia, from 13.3% to 14.8%. - In September 2026, Toymate lost share of searches among toy shops in Australia, from 44.2% to 40.5%. ## Month by month | Month | Hobbyco estimated searches | Hobbyco Share of Search | Hobbyco rank | Toymate estimated searches | Toymate Share of Search | Toymate rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 15% | 3 | 90.5K | 40.9% | 1 | | Nov 2025 | 40.5K | 12.8% | 3 | 135K | 42.6% | 1 | | Dec 2025 | 49.5K | 11.9% | 3 | 165K | 39.6% | 1 | | Jan 2026 | 33.1K | 16.2% | 3 | 74K | 36.3% | 1 | | Feb 2026 | 27.1K | 15.2% | 3 | 60.5K | 33.9% | 1 | | Mar 2026 | 33.1K | 15.4% | 3 | 74K | 34.4% | 1 | | Apr 2026 | 33.1K | 15.2% | 3 | 90.5K | 41.4% | 1 | | May 2026 | 33.1K | 14.1% | 3 | 90.5K | 38.6% | 1 | | Jun 2026 | 33.1K | 13.5% | 3 | 90.5K | 36.9% | 1 | | Jul 2026 | 33.1K | 12.2% | 3 | 135K | 49.9% | 1 | | Aug 2026 | 33.1K | 13.3% | 3 | 110K | 44.2% | 1 | | Sep 2026 | 33.1K | 14.8% | 3 | 90.5K | 40.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Hobbyco’s and Toymate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hobbyco**: Measured on the search term “hobbyco”. - **Toymate**: Measured on the search term “toymate”. - [Hobbyco profile](/demand/au/brands/hobbyco) - [Toymate profile](/demand/au/brands/toymate) - [All toy shops in Australia](/demand/au/categories/au-toy-shops): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hobbyco or Toymate more popular in search? In September 2026, Toymate had more branded searches than Hobbyco among toy shops in Australia. Toymate had about 90,500 branded searches, while Hobbyco had 33,100. Toymate made up 40.5% of all toy shop searches we track, and Hobbyco accounted for 14.8%. ## Cite this page Brandwave. "Hobbyco vs Toymate: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/hobbyco-vs-toymate This page is also available as HTML at https://gobrandwave.com/demand/au/compare/hobbyco-vs-toymate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.