--- title: "Hismile vs White Glo: Which is searched more in Australia?" description: "Is Hismile or White Glo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Teeth whitening brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/hismile-vs-white-glo" publisher: "Brandwave" --- # Hismile vs White Glo: Which is searched more in Australia? Is Hismile or White Glo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Teeth whitening brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hismile and White Glo - **Competitive set**: Teeth whitening brands - **Market**: Australia - **Month measured**: Sep 2026 - **Hismile Share of Search**: 57.1% - **White Glo Share of Search**: 7.6% ## Is Hismile or White Glo more popular in search? - In September 2026, Hismile had more branded searches than White Glo among teeth whitening brands in Australia. Hismile had about 18,100 branded searches, while White Glo had 2,400. Hismile made up 57.1% of all teeth whitening brand searches we track, and White Glo accounted for 7.6%. - Hismile was ahead of White Glo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hismile’s share of searches among teeth whitening brands in Australia moved from 72.8% to 57.1%, and its estimated monthly branded searches moved from 22.2K to 18.1K. - Across the 12 months ending September 2026, White Glo’s share of searches among teeth whitening brands in Australia moved from 6.2% to 7.6%, and its estimated monthly branded searches moved from 1.9K to 2.4K. ## Top teeth whitening brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hismile was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. White Glo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Hismile | 2 of 3 | 0 of 2 | 2 of 5 | | Colgate Optic White | 1 of 3 | 0 of 2 | 1 of 5 | | White Glo | 1 of 3 | 0 of 2 | 1 of 5 | | Opalescence | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about teeth whitening brands - Asked ChatGPT "Which teeth whitening product should I use at home in Australia?": named none of the brands we track - Asked ChatGPT "What are the best teeth whitening brands in Australia?": 1. Hismile, 2. Colgate Optic White, 3. White Glo - Asked ChatGPT "What are the best teeth whitening strips for sensitive teeth?": 1. Hismile - Searched Google, AI Overview "teeth whitening": named none of the brands we track - Searched Google, AI Overview "teeth whitening strips": named none of the brands we track Not named in any answer: Opalescence. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia teeth whitening brands in September 2026? - In September 2026, Hismile overtook Colgate Optic White to become the leader among teeth whitening brands in Australia, with 57.1% of the searches. - Estimated monthly branded searches for White Glo in Australia rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026. ## Month by month | Month | Hismile estimated searches | Hismile Share of Search | Hismile rank | White Glo estimated searches | White Glo Share of Search | White Glo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 72.8% | 1 | 1.9K | 6.2% | 3 | | Nov 2025 | 49.5K | 87.1% | 1 | 1.9K | 3.3% | 3 | | Dec 2025 | 22.2K | 77.7% | 1 | 1.9K | 6.6% | 3 | | Jan 2026 | 18.1K | 71.3% | 1 | 1.9K | 7.5% | 3 | | Feb 2026 | 18.1K | 72.5% | 1 | 1.6K | 6.4% | 3 | | Mar 2026 | 22.2K | 76% | 1 | 1.6K | 5.5% | 3 | | Apr 2026 | 18.1K | 71.3% | 1 | 1.9K | 7.5% | 3 | | May 2026 | 14.8K | 64.1% | 1 | 1.9K | 8.2% | 3 | | Jun 2026 | 18.1K | 68.6% | 1 | 1.9K | 7.2% | 3 | | Jul 2026 | 18.1K | 64.9% | 1 | 1.9K | 6.8% | 3 | | Aug 2026 | 14.8K | 44.4% | 2 | 2.4K | 7.2% | 3 | | Sep 2026 | 18.1K | 57.1% | 1 | 2.4K | 7.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Hismile’s and White Glo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hismile**: Measured on the search term “hismile”. - **White Glo**: Measured on the search term “white glo”. - [Hismile profile](/demand/au/brands/hismile) - [White Glo profile](/demand/au/brands/white-glo) - [All teeth whitening brands in Australia](/demand/au/categories/au-teeth-whitening-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hismile or White Glo more popular in search? In September 2026, Hismile had more branded searches than White Glo among teeth whitening brands in Australia. Hismile had about 18,100 branded searches, while White Glo had 2,400. Hismile made up 57.1% of all teeth whitening brand searches we track, and White Glo accounted for 7.6%. ## Cite this page Brandwave. "Hismile vs White Glo: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/hismile-vs-white-glo This page is also available as HTML at https://gobrandwave.com/demand/au/compare/hismile-vs-white-glo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.