--- title: "Hisense vs Kogan: Which is searched more in Australia?" description: "Is Hisense or Kogan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/hisense-vs-kogan" publisher: "Brandwave" --- # Hisense vs Kogan: Which is searched more in Australia? Is Hisense or Kogan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hisense and Kogan - **Competitive set**: TV brands - **Market**: Australia - **Month measured**: Sep 2026 - **Hisense Share of Search**: 23.4% - **Kogan Share of Search**: 15.6% ## Is Hisense or Kogan more popular in search? - In September 2026, Hisense had more branded searches than Kogan among TV brands in Australia. Hisense had about 22,200 branded searches, while Kogan had 14,800. Hisense made up 23.4% of all TV brand searches we track, and Kogan accounted for 15.6%. - Hisense was ahead of Kogan in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hisense’s share of searches among TV brands in Australia moved from 20.4% to 23.4%, and its estimated monthly branded searches moved from 18.1K to 22.2K. - Across the 12 months ending September 2026, Kogan’s share of searches among TV brands in Australia moved from 16.7% to 15.6%, and its estimated monthly branded searches held steady at 14.8K. ## Top TV brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hisense was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kogan did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Samsung | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | LG | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | TCL | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Hisense | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Sony | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Kogan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | FFALCON | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Panasonic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Philips | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about TV brands - Asked ChatGPT "What's the best TV brand in Australia?": 1. Samsung, 2. LG, 3. Sony, 4. TCL, 5. Hisense - Asked ChatGPT "Which TV should I buy for the money?": 1. TCL, 2. Hisense, 3. LG - Asked ChatGPT "Which TV is best for watching sport?": 1. Samsung, 2. Hisense, 3. LG, 4. TCL - Searched Google, AI Overview "tv": 1. Samsung, 2. LG - Searched Google, AI Overview "best tv": 1. Samsung, 2. LG, 3. Sony, 4. TCL Not named in any answer: Kogan, FFALCON, Panasonic and Philips. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia TV brands in September 2026? - In September 2026, LG overtook Samsung and Kogan to rank 2nd among TV brands in Australia, with 19.1% of the searches. - In September 2026, Hisense gained share of searches among TV brands in Australia, from 21.8% to 23.4%. - In September 2026, Kogan lost share of searches among TV brands in Australia, from 17.9% to 15.6%. ## Month by month | Month | Hisense estimated searches | Hisense Share of Search | Hisense rank | Kogan estimated searches | Kogan Share of Search | Kogan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 20.4% | 1 | 14.8K | 16.7% | 3 | | Nov 2025 | 27.1K | 23.4% | 1 | 18.1K | 15.6% | 3 | | Dec 2025 | 22.2K | 22.8% | 1 | 14.8K | 15.2% | 3 | | Jan 2026 | 22.2K | 23.9% | 1 | 14.8K | 16% | 3 | | Feb 2026 | 18.1K | 24.6% | 1 | 12.1K | 16.4% | 3 | | Mar 2026 | 18.1K | 22.6% | 1 | 12.1K | 15.1% | 3 | | Apr 2026 | 18.1K | 22.6% | 1 | 12.1K | 15.1% | 3 | | May 2026 | 18.1K | 22.6% | 1 | 12.1K | 15.1% | 3 | | Jun 2026 | 22.2K | 22.8% | 1 | 14.8K | 15.2% | 3 | | Jul 2026 | 22.2K | 24.8% | 1 | 14.8K | 16.5% | 3 | | Aug 2026 | 18.1K | 21.8% | 1 | 14.8K | 17.9% | 3 | | Sep 2026 | 22.2K | 23.4% | 1 | 14.8K | 15.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Hisense’s and Kogan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hisense**: Measured on the search term “hisense tv”. - **Kogan**: Measured on the search term “kogan tv”. - [Hisense profile](/demand/au/brands/hisense) - [Kogan profile](/demand/au/brands/kogan) - [All TV brands in Australia](/demand/au/categories/au-tv-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hisense or Kogan more popular in search? In September 2026, Hisense had more branded searches than Kogan among TV brands in Australia. Hisense had about 22,200 branded searches, while Kogan had 14,800. Hisense made up 23.4% of all TV brand searches we track, and Kogan accounted for 15.6%. ## Cite this page Brandwave. "Hisense vs Kogan: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/hisense-vs-kogan This page is also available as HTML at https://gobrandwave.com/demand/au/compare/hisense-vs-kogan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.