--- title: "Hill's vs Prime100: Which is searched more in Australia?" description: "Is Hill's or Prime100 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog food brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/hills-vs-prime100" publisher: "Brandwave" --- # Hill's vs Prime100: Which is searched more in Australia? Is Hill's or Prime100 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog food brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hill's and Prime100 - **Competitive set**: Dog food brands - **Market**: Australia - **Month measured**: Sep 2026 - **Hill's Share of Search**: 4.8% - **Prime100 Share of Search**: 11% ## Is Hill's or Prime100 more popular in search? - In September 2026, Prime100 had more branded searches than Hill's among dog food brands in Australia. Prime100 had about 9,900 branded searches, while Hill's had 4,300. Prime100 made up 11% of all dog food brand searches we track, and Hill's accounted for 4.8%. - Prime100 was ahead of Hill's in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hill's’ share of searches among dog food brands in Australia moved from 4.3% to 4.8%, and its estimated monthly branded searches moved from 3.8K to 4.3K. - Across the 12 months ending September 2026, Prime100’s share of searches among dog food brands in Australia moved from 9.3% to 11%, and its estimated monthly branded searches moved from 8.1K to 9.9K. ## Top dog food brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Prime100 was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hill's was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hill's and Prime100 were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Advance | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Royal Canin | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Hill's | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Pedigree | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Black Hawk | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Prime100 | 6th | 3 of 3 | 1 of 2 | 4 of 5 | | Supercoat | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Lyka | 8th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about dog food brands - Asked ChatGPT "What's the best dog food brand in Australia?": 1. Hill's, 2. Royal Canin, 3. Advance, 4. Black Hawk, 5. Prime100 - Asked ChatGPT "Which Australian dog food brand is healthiest?": 1. Advance, 2. Prime100, 3. Black Hawk, 4. Lyka - Asked ChatGPT "What are the most popular dog food brands in Australia?": 1. Pedigree, 2. Supercoat, 3. Royal Canin, 4. Black Hawk, 5. Advance, 6. Prime100, 7. Hill's, 8. Lyka - Searched Google, AI Overview "dog food": 1. Pedigree, 2. Supercoat - Searched Google, AI Overview "best dog food": 1. Royal Canin, 2. Hill's, 3. Advance, 4. Black Hawk, 5. Prime100 Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia dog food brands in September 2026? - In September 2026, Prime100 overtook Pedigree to rank 4th among dog food brands in Australia, with 11% of the searches. - Estimated monthly branded searches for Hill's in Australia rose 13.8% over 12 measured months, from 3.8K to 4.3K in September 2026. ## Month by month | Month | Hill's estimated searches | Hill's Share of Search | Hill's rank | Prime100 estimated searches | Prime100 Share of Search | Prime100 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.8K | 4.3% | 7 | 8.1K | 9.3% | 4 | | Nov 2025 | 3.3K | 3.7% | 7 | 8.1K | 9.2% | 4 | | Dec 2025 | 2.6K | 3.5% | 7 | 5.4K | 7.3% | 4 | | Jan 2026 | 3.3K | 3.3% | 7 | 8.1K | 8.1% | 4 | | Feb 2026 | 3.4K | 4% | 7 | 6.6K | 7.7% | 4 | | Mar 2026 | 4.8K | 4.7% | 7 | 8.1K | 7.9% | 5 | | Apr 2026 | 3.8K | 4.4% | 7 | 6.6K | 7.7% | 4 | | May 2026 | 4.3K | 4.5% | 7 | 8.1K | 8.4% | 4 | | Jun 2026 | 4.3K | 4.7% | 7 | 6.6K | 7.3% | 5 | | Jul 2026 | 4.3K | 4.7% | 7 | 8.1K | 8.8% | 4 | | Aug 2026 | 4.3K | 4.5% | 7 | 8.1K | 8.5% | 5 | | Sep 2026 | 4.3K | 4.8% | 7 | 9.9K | 11% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Hill's’ and Prime100’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hill's**: Measured on the search terms “hills dog food” and “hills science diet”, summed into one figure. - **Prime100**: Measured on the search term “prime100”. - [Hill's profile](/demand/au/brands/hills) - [Prime100 profile](/demand/au/brands/prime100) - [All dog food brands in Australia](/demand/au/categories/au-dog-food-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hill's or Prime100 more popular in search? In September 2026, Prime100 had more branded searches than Hill's among dog food brands in Australia. Prime100 had about 9,900 branded searches, while Hill's had 4,300. Prime100 made up 11% of all dog food brand searches we track, and Hill's accounted for 4.8%. ## Cite this page Brandwave. "Hill's vs Prime100: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/hills-vs-prime100 This page is also available as HTML at https://gobrandwave.com/demand/au/compare/hills-vs-prime100. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.