--- title: "Hertz vs Sixt: Which is searched more in Australia?" description: "Is Hertz or Sixt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car rental companies set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/hertz-vs-sixt" publisher: "Brandwave" --- # Hertz vs Sixt: Which is searched more in Australia? Is Hertz or Sixt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car rental companies set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hertz and Sixt - **Competitive set**: Car rental companies - **Market**: Australia - **Month measured**: Sep 2026 - **Hertz Share of Search**: 21.2% - **Sixt Share of Search**: 17.3% ## Is Hertz or Sixt more popular in search? - In September 2026, Hertz had more branded searches than Sixt among car rental companies in Australia. Hertz had about 74,000 branded searches, while Sixt had 60,500. Hertz made up 21.2% of all car rental company searches we track, and Sixt accounted for 17.3%. - Hertz was ahead of Sixt in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hertz’s share of searches among car rental companies in Australia moved from 37.1% to 21.2%, and its estimated monthly branded searches moved from 165K to 74K. - Across the 12 months ending September 2026, Sixt’s share of searches among car rental companies in Australia moved from 13.6% to 17.3%, and its estimated monthly branded searches held steady at 60.5K. ## Top car rental companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sixt appeared in all five answers. Hertz was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Sixt was listed before Hertz in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sixt | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Budget | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Avis | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | East Coast Car Rentals | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Hertz | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Europcar | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Thrifty | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about car rental companies - Asked ChatGPT "Which car rental company should I use in Australia?": 1. Avis, 2. Sixt, 3. Budget, 4. East Coast Car Rentals, 5. Hertz - Asked ChatGPT "What are the best car hire companies in Australia?": 1. East Coast Car Rentals, 2. Budget, 3. Avis, 4. Sixt, 5. Hertz, 6. Thrifty, 7. Europcar - Asked ChatGPT "What's the cheapest car hire company at Australian airports?": 1. East Coast Car Rentals, 2. Sixt, 3. Budget, 4. Avis, 5. Europcar - Searched Google, AI Overview "car rental": 1. Hertz, 2. Avis, 3. Sixt, 4. Budget, 5. East Coast Car Rentals - Searched Google, AI Overview "car hire": 1. Hertz, 2. Budget, 3. Sixt, 4. East Coast Car Rentals Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia car rental companies in September 2026? - In September 2026, Sixt overtook Avis and Budget to rank 3rd among car rental companies in Australia, with 17.3% of the searches. - In September 2026, Hertz lost share of searches among car rental companies in Australia, from 23.7% to 21.2%. ## Month by month | Month | Hertz estimated searches | Hertz Share of Search | Hertz rank | Sixt estimated searches | Sixt Share of Search | Sixt rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 37.1% | 1 | 60.5K | 13.6% | 4 | | Nov 2025 | 165K | 36.2% | 1 | 60.5K | 13.3% | 5 | | Dec 2025 | 165K | 36.6% | 1 | 60.5K | 13.4% | 4 | | Jan 2026 | 165K | 33.7% | 1 | 74K | 15.1% | 3 | | Feb 2026 | 165K | 35.4% | 1 | 60.5K | 13% | 5 | | Mar 2026 | 165K | 34.7% | 1 | 60.5K | 12.7% | 5 | | Apr 2026 | 135K | 32.4% | 1 | 60.5K | 14.5% | 4 | | May 2026 | 135K | 32% | 1 | 60.5K | 14.4% | 4 | | Jun 2026 | 110K | 29% | 1 | 60.5K | 16% | 3 | | Jul 2026 | 90.5K | 25.2% | 1 | 60.5K | 16.8% | 3 | | Aug 2026 | 90.5K | 23.7% | 1 | 60.5K | 15.8% | 5 | | Sep 2026 | 74K | 21.2% | 1 | 60.5K | 17.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Hertz’s and Sixt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hertz**: Measured on the search term “hertz”. - **Sixt**: Measured on the search term “sixt”. - [Hertz profile](/demand/au/brands/hertz) - [Sixt profile](/demand/au/brands/sixt) - [All car rental companies in Australia](/demand/au/categories/au-car-rental-companies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hertz or Sixt more popular in search? In September 2026, Hertz had more branded searches than Sixt among car rental companies in Australia. Hertz had about 74,000 branded searches, while Sixt had 60,500. Hertz made up 21.2% of all car rental company searches we track, and Sixt accounted for 17.3%. ## Cite this page Brandwave. "Hertz vs Sixt: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/hertz-vs-sixt This page is also available as HTML at https://gobrandwave.com/demand/au/compare/hertz-vs-sixt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.