--- title: "Herbal Essences vs Sukin: Which is searched more in Australia?" description: "Is Herbal Essences or Sukin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo and haircare brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/herbal-essences-vs-sukin" publisher: "Brandwave" --- # Herbal Essences vs Sukin: Which is searched more in Australia? Is Herbal Essences or Sukin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo and haircare brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Herbal Essences and Sukin - **Competitive set**: Shampoo and haircare brands - **Market**: Australia - **Month measured**: Sep 2026 - **Herbal Essences Share of Search**: 1.4% - **Sukin Share of Search**: 4% ## Is Herbal Essences or Sukin more popular in search? - In September 2026, Sukin had more branded searches than Herbal Essences among shampoo and haircare brands in Australia. Sukin had about 5,400 branded searches, while Herbal Essences had 1,900. Sukin made up 4% of all shampoo and haircare brand searches we track, and Herbal Essences accounted for 1.4%. - Sukin was ahead of Herbal Essences in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Herbal Essences’ share of searches among shampoo and haircare brands in Australia moved from 1.7% to 1.4%, and its estimated monthly branded searches moved from 2.4K to 1.9K. - Across the 12 months ending September 2026, Sukin’s share of searches among shampoo and haircare brands in Australia moved from 3.2% to 4%, and its estimated monthly branded searches moved from 4.4K to 5.4K. ## Top shampoo and haircare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Herbal Essences nor Sukin showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Olaplex | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Redken | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Kérastase | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Pureology | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Kevin.Murphy | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | OGX | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Davroe | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Moroccanoil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Head & Shoulders | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dove | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sukin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pantene | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TRESemmé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Herbal Essences | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ELEVEN Australia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shampoo and haircare brands - Asked ChatGPT "Which shampoo should I buy in Australia?": 1. OGX, 2. Olaplex - Asked ChatGPT "What are the best shampoo brands in Australia?": 1. Olaplex, 2. Kérastase, 3. Kevin.Murphy, 4. Redken, 5. Davroe - Asked ChatGPT "What's the best shampoo for dry, damaged hair?": 1. Redken, 2. Olaplex - Searched Google, AI Overview "shampoo": named none of the brands we track - Searched Google, AI Overview "best shampoo": 1. Pureology, 2. Olaplex, 3. OGX, 4. Kérastase Not named in any answer: Moroccanoil, Head & Shoulders, Dove, Sukin, Pantene, TRESemmé, Herbal Essences and ELEVEN Australia. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia shampoo and haircare brands in September 2026? - Estimated monthly branded searches for Sukin in Australia rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026. - Estimated monthly branded searches for Herbal Essences in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Month by month | Month | Herbal Essences estimated searches | Herbal Essences Share of Search | Herbal Essences rank | Sukin estimated searches | Sukin Share of Search | Sukin rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 1.7% | 14 | 4.4K | 3.2% | 9 | | Nov 2025 | 1.9K | 1% | 15 | 4.4K | 2.3% | 10 | | Dec 2025 | 1.6K | 1.1% | 15 | 4.4K | 3% | 8 | | Jan 2026 | 1.9K | 1.3% | 15 | 6.6K | 4.6% | 6 | | Feb 2026 | 1.9K | 1.6% | 14 | 4.4K | 3.7% | 9 | | Mar 2026 | 2.9K | 1.9% | 13 | 5.4K | 3.6% | 8 | | Apr 2026 | 2.4K | 1.8% | 13 | 4.4K | 3.4% | 10 | | May 2026 | 1.9K | 1.4% | 14 | 4.4K | 3.3% | 10 | | Jun 2026 | 1.9K | 1.4% | 14 | 5.4K | 4% | 9 | | Jul 2026 | 2.4K | 1.8% | 14 | 5.4K | 4% | 10 | | Aug 2026 | 2.4K | 1.6% | 14 | 5.4K | 3.6% | 9 | | Sep 2026 | 1.9K | 1.4% | 14 | 5.4K | 4% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Herbal Essences’ and Sukin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Herbal Essences**: Measured on the search term “herbal essences”. - **Sukin**: Measured on the search term “sukin shampoo”. - [Herbal Essences profile](/demand/au/brands/herbal-essences) - [Sukin profile](/demand/au/brands/sukin) - [All shampoo and haircare brands in Australia](/demand/au/categories/au-shampoo-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Herbal Essences or Sukin more popular in search? In September 2026, Sukin had more branded searches than Herbal Essences among shampoo and haircare brands in Australia. Sukin had about 5,400 branded searches, while Herbal Essences had 1,900. Sukin made up 4% of all shampoo and haircare brand searches we track, and Herbal Essences accounted for 1.4%. ## Cite this page Brandwave. "Herbal Essences vs Sukin: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/herbal-essences-vs-sukin This page is also available as HTML at https://gobrandwave.com/demand/au/compare/herbal-essences-vs-sukin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.