--- title: "Herbal Essences vs Olaplex: Which is searched more in Australia?" description: "Is Herbal Essences or Olaplex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo and haircare brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/herbal-essences-vs-olaplex" publisher: "Brandwave" --- # Herbal Essences vs Olaplex: Which is searched more in Australia? Is Herbal Essences or Olaplex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo and haircare brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Herbal Essences and Olaplex - **Competitive set**: Shampoo and haircare brands - **Market**: Australia - **Month measured**: Sep 2026 - **Herbal Essences Share of Search**: 1.4% - **Olaplex Share of Search**: 13.3% ## Is Herbal Essences or Olaplex more popular in search? - In September 2026, Olaplex had more branded searches than Herbal Essences among shampoo and haircare brands in Australia. Olaplex had about 18,100 branded searches, while Herbal Essences had 1,900. Olaplex made up 13.3% of all shampoo and haircare brand searches we track, and Herbal Essences accounted for 1.4%. - Olaplex was ahead of Herbal Essences in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Herbal Essences’ share of searches among shampoo and haircare brands in Australia moved from 1.7% to 1.4%, and its estimated monthly branded searches moved from 2.4K to 1.9K. - Across the 12 months ending September 2026, Olaplex’s share of searches among shampoo and haircare brands in Australia moved from 13.1% to 13.3%, and its estimated monthly branded searches held steady at 18.1K. ## Top shampoo and haircare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Olaplex was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Herbal Essences did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Olaplex | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Redken | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Kérastase | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Pureology | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Kevin.Murphy | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | OGX | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Davroe | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Moroccanoil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Head & Shoulders | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dove | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sukin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pantene | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TRESemmé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Herbal Essences | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ELEVEN Australia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shampoo and haircare brands - Asked ChatGPT "Which shampoo should I buy in Australia?": 1. OGX, 2. Olaplex - Asked ChatGPT "What are the best shampoo brands in Australia?": 1. Olaplex, 2. Kérastase, 3. Kevin.Murphy, 4. Redken, 5. Davroe - Asked ChatGPT "What's the best shampoo for dry, damaged hair?": 1. Redken, 2. Olaplex - Searched Google, AI Overview "shampoo": named none of the brands we track - Searched Google, AI Overview "best shampoo": 1. Pureology, 2. Olaplex, 3. OGX, 4. Kérastase Not named in any answer: Moroccanoil, Head & Shoulders, Dove, Sukin, Pantene, TRESemmé, Herbal Essences and ELEVEN Australia. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia shampoo and haircare brands in September 2026? - In September 2026, Olaplex lost share of searches among shampoo and haircare brands in Australia, from 14.7% to 13.3%. - Estimated monthly branded searches for Herbal Essences in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Month by month | Month | Herbal Essences estimated searches | Herbal Essences Share of Search | Herbal Essences rank | Olaplex estimated searches | Olaplex Share of Search | Olaplex rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 1.7% | 14 | 18.1K | 13.1% | 2 | | Nov 2025 | 1.9K | 1% | 15 | 33.1K | 17.4% | 2 | | Dec 2025 | 1.6K | 1.1% | 15 | 27.1K | 18.8% | 2 | | Jan 2026 | 1.9K | 1.3% | 15 | 18.1K | 12.6% | 2 | | Feb 2026 | 1.9K | 1.6% | 14 | 14.8K | 12.4% | 2 | | Mar 2026 | 2.9K | 1.9% | 13 | 22.2K | 14.7% | 2 | | Apr 2026 | 2.4K | 1.8% | 13 | 18.1K | 13.9% | 2 | | May 2026 | 1.9K | 1.4% | 14 | 22.2K | 16.6% | 2 | | Jun 2026 | 1.9K | 1.4% | 14 | 18.1K | 13.6% | 2 | | Jul 2026 | 2.4K | 1.8% | 14 | 18.1K | 13.2% | 2 | | Aug 2026 | 2.4K | 1.6% | 14 | 22.2K | 14.7% | 2 | | Sep 2026 | 1.9K | 1.4% | 14 | 18.1K | 13.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Herbal Essences’ and Olaplex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Herbal Essences**: Measured on the search term “herbal essences”. - **Olaplex**: Measured on the search term “olaplex”. - [Herbal Essences profile](/demand/au/brands/herbal-essences) - [Olaplex profile](/demand/au/brands/olaplex) - [All shampoo and haircare brands in Australia](/demand/au/categories/au-shampoo-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Herbal Essences or Olaplex more popular in search? In September 2026, Olaplex had more branded searches than Herbal Essences among shampoo and haircare brands in Australia. Olaplex had about 18,100 branded searches, while Herbal Essences had 1,900. Olaplex made up 13.3% of all shampoo and haircare brand searches we track, and Herbal Essences accounted for 1.4%. ## Cite this page Brandwave. "Herbal Essences vs Olaplex: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/herbal-essences-vs-olaplex This page is also available as HTML at https://gobrandwave.com/demand/au/compare/herbal-essences-vs-olaplex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.