--- title: "Henley vs Metricon: Which is searched more in Australia?" description: "Is Henley or Metricon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home builders set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/henley-homes-vs-metricon" publisher: "Brandwave" --- # Henley vs Metricon: Which is searched more in Australia? Is Henley or Metricon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home builders set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Henley and Metricon - **Competitive set**: Home builders - **Market**: Australia - **Month measured**: Sep 2026 - **Henley Share of Search**: 6.8% - **Metricon Share of Search**: 22.9% ## Is Henley or Metricon more popular in search? - In September 2026, Metricon had more branded searches than Henley among home builders in Australia. Metricon had about 22,200 branded searches, while Henley had 6,600. Metricon made up 22.9% of all home builder searches we track, and Henley accounted for 6.8%. - Metricon was ahead of Henley in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Henley’s share of searches among home builders in Australia moved from 7.5% to 6.8%, and its estimated monthly branded searches moved from 9.9K to 6.6K. - Across the 12 months ending September 2026, Metricon’s share of searches among home builders in Australia moved from 20.5% to 22.9%, and its estimated monthly branded searches moved from 27.1K to 22.2K. ## Top home builders in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Metricon was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Henley was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Metricon was listed before Henley in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Metricon | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | G.J. Gardner Homes | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Simonds Homes | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Carlisle Homes | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | McDonald Jones Homes | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Clarendon Homes | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Henley | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Burbank | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about home builders - Asked ChatGPT "Which home builder should I use to build a new house in Australia?": 1. Metricon, 2. G.J. Gardner Homes, 3. Carlisle Homes - Asked ChatGPT "What are the best home builders in Australia?": 1. Metricon, 2. Carlisle Homes, 3. G.J. Gardner Homes, 4. Henley, 5. Clarendon Homes - Asked ChatGPT "Which Australian home builder has the best value house and land packages?": 1. Simonds Homes, 2. G.J. Gardner Homes - Searched Google, AI Overview "house and land packages": 1. Metricon, 2. Clarendon Homes - Searched Google, AI Overview "home builders": 1. Metricon, 2. McDonald Jones Homes, 3. G.J. Gardner Homes, 4. Simonds Homes, 5. Carlisle Homes Not named in any answer: Burbank. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia home builders in September 2026? - In September 2026, Metricon lost share of searches among home builders in Australia, from 24.9% to 22.9%. - In September 2026, Henley lost share of searches among home builders in Australia, from 7.5% to 6.8%. ## Month by month | Month | Henley estimated searches | Henley Share of Search | Henley rank | Metricon estimated searches | Metricon Share of Search | Metricon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 7.5% | 7 | 27.1K | 20.5% | 1 | | Nov 2025 | 8.1K | 6.9% | 7 | 27.1K | 23.2% | 1 | | Dec 2025 | 6.6K | 7.5% | 7 | 18.1K | 20.5% | 1 | | Jan 2026 | 9.9K | 7.2% | 7 | 33.1K | 23.9% | 1 | | Feb 2026 | 8.1K | 6.5% | 7 | 27.1K | 21.9% | 1 | | Mar 2026 | 9.9K | 8.3% | 7 | 27.1K | 22.8% | 1 | | Apr 2026 | 8.1K | 7.1% | 7 | 27.1K | 23.7% | 1 | | May 2026 | 8.1K | 6.9% | 7 | 27.1K | 23.2% | 1 | | Jun 2026 | 8.1K | 7.3% | 7 | 27.1K | 24.4% | 1 | | Jul 2026 | 8.1K | 6.6% | 7 | 40.5K | 33.2% | 1 | | Aug 2026 | 8.1K | 7.5% | 7 | 27.1K | 24.9% | 1 | | Sep 2026 | 6.6K | 6.8% | 7 | 22.2K | 22.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Henley’s and Metricon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Henley**: Measured on the search term “henley homes”. - **Metricon**: Measured on the search term “metricon”. - [Henley profile](/demand/au/brands/henley-homes) - [Metricon profile](/demand/au/brands/metricon) - [All home builders in Australia](/demand/au/categories/au-home-builders): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Henley or Metricon more popular in search? In September 2026, Metricon had more branded searches than Henley among home builders in Australia. Metricon had about 22,200 branded searches, while Henley had 6,600. Metricon made up 22.9% of all home builder searches we track, and Henley accounted for 6.8%. ## Cite this page Brandwave. "Henley vs Metricon: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/henley-homes-vs-metricon This page is also available as HTML at https://gobrandwave.com/demand/au/compare/henley-homes-vs-metricon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.