--- title: "Hellyers Road vs Sullivans Cove: Which is searched more in Australia?" description: "Is Hellyers Road or Sullivans Cove more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whisky brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/hellyers-road-vs-sullivans-cove" publisher: "Brandwave" --- # Hellyers Road vs Sullivans Cove: Which is searched more in Australia? Is Hellyers Road or Sullivans Cove more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whisky brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hellyers Road and Sullivans Cove - **Competitive set**: Whisky brands - **Market**: Australia - **Month measured**: Sep 2026 - **Hellyers Road Share of Search**: 13.6% - **Sullivans Cove Share of Search**: 13.6% ## Is Hellyers Road or Sullivans Cove more popular in search? - In September 2026, Hellyers Road and Sullivans Cove were level in searches among whisky brands in Australia, with an estimated 2.9K branded searches each, at 13.6% of the total each. - The lead changed hands 2 times in the 12 months ending September 2026: Hellyers Road took it in February 2026, Sullivans Cove took it in March 2026. - Across the 12 months ending September 2026, Hellyers Road’s share of searches among whisky brands in Australia moved from 12.3% to 13.6%, and its estimated monthly branded searches held steady at 2.9K. - Across the 12 months ending September 2026, Sullivans Cove’s share of searches among whisky brands in Australia moved from 15.3% to 13.6%, and its estimated monthly branded searches moved from 3.6K to 2.9K. ## Top whisky brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Sullivans Cove was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Hellyers Road was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Sullivans Cove was listed before Hellyers Road in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sullivans Cove | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Lark | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Starward | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Archie Rose | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Hellyers Road | 5th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about whisky brands - Asked ChatGPT "What's the best Australian whisky?": 1. Sullivans Cove, 2. Starward, 3. Lark, 4. Archie Rose - Asked ChatGPT "Which Australian whisky distillery makes the best single malt?": 1. Sullivans Cove, 2. Hellyers Road, 3. Lark - Asked ChatGPT "What are the most popular whisky brands made in Australia?": 1. Starward, 2. Lark, 3. Sullivans Cove, 4. Archie Rose, 5. Hellyers Road - Searched Google, AI Overview "whisky": 1. Archie Rose, 2. Lark Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia whisky brands in September 2026? - In September 2026, Hellyers Road overtook Sullivans Cove to rank 4th among whisky brands in Australia, with 13.6% of the searches. - In September 2026, Sullivans Cove gained share of searches among whisky brands in Australia, from 12% to 13.6%. ## Month by month | Month | Hellyers Road estimated searches | Hellyers Road Share of Search | Hellyers Road rank | Sullivans Cove estimated searches | Sullivans Cove Share of Search | Sullivans Cove rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 12.3% | 5 | 3.6K | 15.3% | 4 | | Nov 2025 | 3.6K | 13.9% | 4 | 3.6K | 13.9% | 5 | | Dec 2025 | 4.4K | 12.9% | 4 | 4.4K | 12.9% | 5 | | Jan 2026 | 3.6K | 17.1% | 2 | 3.6K | 17.1% | 5 | | Feb 2026 | 2.9K | 17.6% | 2 | 2.4K | 14.5% | 5 | | Mar 2026 | 2.9K | 16.2% | 4 | 3.6K | 20.1% | 3 | | Apr 2026 | 2.9K | 14.8% | 4 | 3.6K | 18.4% | 3 | | May 2026 | 2.9K | 13.6% | 4 | 3.6K | 16.8% | 3 | | Jun 2026 | 2.4K | 11.9% | 5 | 2.9K | 14.4% | 4 | | Jul 2026 | 2.4K | 11.9% | 5 | 2.9K | 14.4% | 4 | | Aug 2026 | 2.4K | 9.9% | 5 | 2.9K | 12% | 4 | | Sep 2026 | 2.9K | 13.6% | 4 | 2.9K | 13.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Hellyers Road’s and Sullivans Cove’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hellyers Road**: Measured on the search term “hellyers road”. - **Sullivans Cove**: Measured on the search term “sullivans cove”. - [Hellyers Road profile](/demand/au/brands/hellyers-road) - [Sullivans Cove profile](/demand/au/brands/sullivans-cove) - [All whisky brands in Australia](/demand/au/categories/au-whisky-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hellyers Road or Sullivans Cove more popular in search? In September 2026, Hellyers Road and Sullivans Cove were level in searches among whisky brands in Australia, with an estimated 2.9K branded searches each, at 13.6% of the total each. ## Cite this page Brandwave. "Hellyers Road vs Sullivans Cove: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/hellyers-road-vs-sullivans-cove This page is also available as HTML at https://gobrandwave.com/demand/au/compare/hellyers-road-vs-sullivans-cove. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.