--- title: "HelloFresh vs Marley Spoon: Which is searched more in Australia?" description: "Is HelloFresh or Marley Spoon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Meal kit services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/hellofresh-vs-marley-spoon" publisher: "Brandwave" --- # HelloFresh vs Marley Spoon: Which is searched more in Australia? Is HelloFresh or Marley Spoon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Meal kit services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HelloFresh and Marley Spoon - **Competitive set**: Meal kit services - **Market**: Australia - **Month measured**: Sep 2026 - **HelloFresh Share of Search**: 27.7% - **Marley Spoon Share of Search**: 41.4% ## Is HelloFresh or Marley Spoon more popular in search? - In September 2026, Marley Spoon had more branded searches than HelloFresh among meal kit services in Australia. Marley Spoon had about 27,100 branded searches, while HelloFresh had 18,100. Marley Spoon made up 41.4% of all meal kit service searches we track, and HelloFresh accounted for 27.7%. - The lead changed hands once in the 12 months ending September 2026: Marley Spoon took it in February 2026. - Across the 12 months ending September 2026, HelloFresh’s share of searches among meal kit services in Australia moved from 46.3% to 27.7%, and its estimated monthly branded searches moved from 49.5K to 18.1K. - Across the 12 months ending September 2026, Marley Spoon’s share of searches among meal kit services in Australia moved from 31% to 41.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K. ## Top meal kit services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HelloFresh appeared in all five answers. Marley Spoon was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. HelloFresh was listed before Marley Spoon in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HelloFresh | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Marley Spoon | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | EveryPlate | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Dinnerly | 4th | 3 of 3 | 2 of 2 | 5 of 5 | ## Every AI answer about meal kit services - Asked ChatGPT "Which meal kit service should I order in Australia?": 1. HelloFresh, 2. EveryPlate, 3. Marley Spoon, 4. Dinnerly - Asked ChatGPT "What are the best meal kit services in Australia?": 1. HelloFresh, 2. EveryPlate, 3. Marley Spoon, 4. Dinnerly - Asked ChatGPT "What's the cheapest good meal kit in Australia for a family?": 1. EveryPlate, 2. Dinnerly, 3. HelloFresh - Searched Google, AI Overview "meal kits": 1. HelloFresh, 2. Marley Spoon, 3. Dinnerly - Searched Google, AI Overview "hellofresh alternatives": 1. Marley Spoon, 2. Dinnerly, 3. HelloFresh Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia meal kit services in September 2026? - In September 2026, HelloFresh gained share of searches among meal kit services in Australia, from 21.9% to 27.7%. - In September 2026, Marley Spoon lost share of searches among meal kit services in Australia, from 48.9% to 41.4%. ## Month by month | Month | HelloFresh estimated searches | HelloFresh Share of Search | HelloFresh rank | Marley Spoon estimated searches | Marley Spoon Share of Search | Marley Spoon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 46.3% | 1 | 33.1K | 31% | 2 | | Nov 2025 | 40.5K | 45.2% | 1 | 27.1K | 30.2% | 2 | | Dec 2025 | 33.1K | 49.1% | 1 | 18.1K | 26.9% | 2 | | Jan 2026 | 40.5K | 36.6% | 1 | 40.5K | 36.6% | 2 | | Feb 2026 | 22.2K | 24.8% | 2 | 40.5K | 45.2% | 1 | | Mar 2026 | 18.1K | 21.2% | 2 | 40.5K | 47.4% | 1 | | Apr 2026 | 14.8K | 23.2% | 2 | 27.1K | 42.4% | 1 | | May 2026 | 14.8K | 20.5% | 2 | 33.1K | 45.9% | 1 | | Jun 2026 | 12.1K | 19.8% | 3 | 27.1K | 44.3% | 1 | | Jul 2026 | 12.1K | 20.5% | 2 | 27.1K | 45.9% | 1 | | Aug 2026 | 14.8K | 21.9% | 2 | 33.1K | 48.9% | 1 | | Sep 2026 | 18.1K | 27.7% | 2 | 27.1K | 41.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using HelloFresh’s and Marley Spoon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HelloFresh**: Measured on the search term “hellofresh”. - **Marley Spoon**: Measured on the search term “marley spoon”. - [HelloFresh profile](/demand/au/brands/hellofresh) - [Marley Spoon profile](/demand/au/brands/marley-spoon) - [All meal kit services in Australia](/demand/au/categories/au-meal-kit-services): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HelloFresh or Marley Spoon more popular in search? In September 2026, Marley Spoon had more branded searches than HelloFresh among meal kit services in Australia. Marley Spoon had about 27,100 branded searches, while HelloFresh had 18,100. Marley Spoon made up 41.4% of all meal kit service searches we track, and HelloFresh accounted for 27.7%. ## Cite this page Brandwave. "HelloFresh vs Marley Spoon: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/hellofresh-vs-marley-spoon This page is also available as HTML at https://gobrandwave.com/demand/au/compare/hellofresh-vs-marley-spoon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.