--- title: "Head & Shoulders vs Pantene: Which is searched more in Australia?" description: "Is Head & Shoulders or Pantene more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo and haircare brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/head-and-shoulders-vs-pantene" publisher: "Brandwave" --- # Head & Shoulders vs Pantene: Which is searched more in Australia? Is Head & Shoulders or Pantene more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo and haircare brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Head & Shoulders and Pantene - **Competitive set**: Shampoo and haircare brands - **Market**: Australia - **Month measured**: Sep 2026 - **Head & Shoulders Share of Search**: 4.8% - **Pantene Share of Search**: 2.6% ## Is Head & Shoulders or Pantene more popular in search? - In September 2026, Head & Shoulders had more branded searches than Pantene among shampoo and haircare brands in Australia. Head & Shoulders had about 6,600 branded searches, while Pantene had 3,600. Head & Shoulders made up 4.8% of all shampoo and haircare brand searches we track, and Pantene accounted for 2.6%. - Head & Shoulders was ahead of Pantene in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Head & Shoulders’ share of searches among shampoo and haircare brands in Australia moved from 3.9% to 4.8%, and its estimated monthly branded searches moved from 5.4K to 6.6K. - Across the 12 months ending September 2026, Pantene’s share of searches among shampoo and haircare brands in Australia held steady at 2.6%, and its estimated monthly branded searches held steady at 3.6K. ## Top shampoo and haircare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Head & Shoulders nor Pantene showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Olaplex | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Redken | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Kérastase | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Pureology | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Kevin.Murphy | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | OGX | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Davroe | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Moroccanoil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Head & Shoulders | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dove | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sukin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pantene | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TRESemmé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Herbal Essences | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ELEVEN Australia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shampoo and haircare brands - Asked ChatGPT "Which shampoo should I buy in Australia?": 1. OGX, 2. Olaplex - Asked ChatGPT "What are the best shampoo brands in Australia?": 1. Olaplex, 2. Kérastase, 3. Kevin.Murphy, 4. Redken, 5. Davroe - Asked ChatGPT "What's the best shampoo for dry, damaged hair?": 1. Redken, 2. Olaplex - Searched Google, AI Overview "shampoo": named none of the brands we track - Searched Google, AI Overview "best shampoo": 1. Pureology, 2. Olaplex, 3. OGX, 4. Kérastase Not named in any answer: Moroccanoil, Head & Shoulders, Dove, Sukin, Pantene, TRESemmé, Herbal Essences and ELEVEN Australia. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia shampoo and haircare brands in September 2026? - Estimated monthly branded searches for Head & Shoulders in Australia rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026. ## Month by month | Month | Head & Shoulders estimated searches | Head & Shoulders Share of Search | Head & Shoulders rank | Pantene estimated searches | Pantene Share of Search | Pantene rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 3.9% | 6 | 3.6K | 2.6% | 10 | | Nov 2025 | 4.4K | 2.3% | 7 | 3.6K | 1.9% | 11 | | Dec 2025 | 3.6K | 2.5% | 9 | 2.9K | 2% | 12 | | Jan 2026 | 5.4K | 3.7% | 7 | 3.6K | 2.5% | 11 | | Feb 2026 | 4.4K | 3.7% | 7 | 2.9K | 2.4% | 11 | | Mar 2026 | 5.4K | 3.6% | 7 | 3.6K | 2.4% | 11 | | Apr 2026 | 5.4K | 4.2% | 7 | 3.6K | 2.8% | 11 | | May 2026 | 5.4K | 4% | 6 | 3.6K | 2.7% | 11 | | Jun 2026 | 5.4K | 4% | 7 | 3.6K | 2.7% | 11 | | Jul 2026 | 5.4K | 4% | 9 | 3.6K | 2.6% | 11 | | Aug 2026 | 6.6K | 4.4% | 5 | 3.6K | 2.4% | 11 | | Sep 2026 | 6.6K | 4.8% | 5 | 3.6K | 2.6% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Head & Shoulders’ and Pantene’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Head & Shoulders**: Measured on the search term “head and shoulders”. - **Pantene**: Measured on the search term “pantene”. - [Head & Shoulders profile](/demand/au/brands/head-and-shoulders) - [Pantene profile](/demand/au/brands/pantene) - [All shampoo and haircare brands in Australia](/demand/au/categories/au-shampoo-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Head & Shoulders or Pantene more popular in search? In September 2026, Head & Shoulders had more branded searches than Pantene among shampoo and haircare brands in Australia. Head & Shoulders had about 6,600 branded searches, while Pantene had 3,600. Head & Shoulders made up 4.8% of all shampoo and haircare brand searches we track, and Pantene accounted for 2.6%. ## Cite this page Brandwave. "Head & Shoulders vs Pantene: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/head-and-shoulders-vs-pantene This page is also available as HTML at https://gobrandwave.com/demand/au/compare/head-and-shoulders-vs-pantene. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.