--- title: "HBF vs nib: Which is searched more in Australia?" description: "Is HBF or nib more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Health insurance funds set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/hbf-vs-nib" publisher: "Brandwave" --- # HBF vs nib: Which is searched more in Australia? Is HBF or nib more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Health insurance funds set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HBF and nib - **Competitive set**: Health insurance funds - **Market**: Australia - **Month measured**: Sep 2026 - **HBF Share of Search**: 17.1% - **nib Share of Search**: 17.8% ## Is HBF or nib more popular in search? - In September 2026, nib had more branded searches than HBF among health insurance funds in Australia. nib had about 64,300 branded searches, while HBF had 61,600. nib made up 17.8% of all health insurance fund searches we track, and HBF accounted for 17.1%. - The lead changed hands 2 times in the 12 months ending September 2026: HBF took it in July 2026, nib took it in August 2026. - Across the 12 months ending September 2026, HBF’s share of searches among health insurance funds in Australia held steady at 17.1%, and its estimated monthly branded searches moved from 70.4K to 61.6K. - Across the 12 months ending September 2026, nib’s share of searches among health insurance funds in Australia moved from 18.3% to 17.8%, and its estimated monthly branded searches moved from 75.3K to 64.3K. ## Top health insurance funds in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HBF was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. nib was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. HBF was listed before nib in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HCF | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | HBF | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Medibank | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | ahm | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Frank | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | GMHBA | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Bupa | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | nib | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Australian Unity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about health insurance funds - Asked ChatGPT "Which health insurance fund should I join in Australia?": 1. HCF, 2. HBF, 3. GMHBA, 4. Medibank - Asked ChatGPT "What are the best private health insurance funds in Australia?": 1. HCF, 2. HBF, 3. Medibank, 4. Bupa, 5. Frank - Asked ChatGPT "What's the best private health insurance in Australia for a young couple?": 1. HCF, 2. ahm, 3. Frank, 4. Medibank - Searched Google, AI Overview "private health insurance": 1. Medibank, 2. Bupa, 3. HCF, 4. nib - Searched Google, AI Overview "health insurance comparison": named none of the brands we track Not named in any answer: Australian Unity. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia health insurance funds in September 2026? - In September 2026, nib lost share of searches among health insurance funds in Australia, from 19.1% to 17.8%. - Estimated monthly branded searches for HBF in Australia fell 12.5% over 12 measured months, from 70.4K to 61.6K in September 2026. ## Month by month | Month | HBF estimated searches | HBF Share of Search | HBF rank | nib estimated searches | nib Share of Search | nib rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70.4K | 17.1% | 3 | 75.3K | 18.3% | 2 | | Nov 2025 | 59.4K | 15.3% | 3 | 75.3K | 19.4% | 2 | | Dec 2025 | 57.6K | 17.2% | 3 | 61.6K | 18.4% | 2 | | Jan 2026 | 59.4K | 15.3% | 3 | 64.3K | 16.5% | 2 | | Feb 2026 | 72.6K | 16.8% | 3 | 78.6K | 18.2% | 2 | | Mar 2026 | 96.2K | 16.1% | 3 | 101K | 16.9% | 2 | | Apr 2026 | 75.3K | 17.1% | 2 | 75.3K | 17.1% | 3 | | May 2026 | 72.6K | 17.6% | 3 | 78.6K | 19% | 2 | | Jun 2026 | 70.4K | 17.1% | 3 | 78.6K | 19.1% | 2 | | Jul 2026 | 82.1K | 19.4% | 2 | 78.6K | 18.6% | 3 | | Aug 2026 | 70.4K | 17.1% | 3 | 78.6K | 19.1% | 2 | | Sep 2026 | 61.6K | 17.1% | 3 | 64.3K | 17.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using HBF’s and nib’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HBF**: Measured on the search terms “hbf” and “hbf health insurance”, summed into one figure. - **nib**: Measured on the search terms “nib” and “nib health insurance”, summed into one figure. - [HBF profile](/demand/au/brands/hbf) - [nib profile](/demand/au/brands/nib) - [All health insurance funds in Australia](/demand/au/categories/au-health-insurance-funds): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HBF or nib more popular in search? In September 2026, nib had more branded searches than HBF among health insurance funds in Australia. nib had about 64,300 branded searches, while HBF had 61,600. nib made up 17.8% of all health insurance fund searches we track, and HBF accounted for 17.1%. ## Cite this page Brandwave. "HBF vs nib: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/hbf-vs-nib This page is also available as HTML at https://gobrandwave.com/demand/au/compare/hbf-vs-nib. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.