---
title: "hayu vs Paramount+: Which is searched more in Australia?"
description: "Is hayu or Paramount+ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/hayu-vs-paramount-plus"
publisher: "Brandwave"
---

# hayu vs Paramount+: Which is searched more in Australia?

Is hayu or Paramount+ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: hayu and Paramount+
- **Competitive set**: Streaming services
- **Market**: Australia
- **Month measured**: Sep 2026
- **hayu Share of Search**: 0.97%
- **Paramount+ Share of Search**: 7.2%

## Is hayu or Paramount+ more popular in search?

- In September 2026, Paramount+ had more branded searches than hayu among streaming services in Australia. Paramount+ had about 201,000 branded searches, while hayu had 27,100. Paramount+ made up 7.2% of all streaming service searches we track, and hayu accounted for 0.97%.
- Paramount+ was ahead of hayu in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, hayu’s share of searches among streaming services in Australia moved from 0.92% to 0.97%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Paramount+’s share of searches among streaming services in Australia moved from 6.8% to 7.2%, and its estimated monthly branded searches held steady at 201K.

## How did search popularity change for Australia streaming services in September 2026?

Neither hayu nor Paramount+ moved beyond provider rounding among streaming services in Sep 2026.

## Month by month

| Month | hayu estimated searches | hayu Share of Search | hayu rank | Paramount+ estimated searches | Paramount+ Share of Search | Paramount+ rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 0.92% | 8 | 201K | 6.8% | 5 |
| Nov 2025 | 27.1K | 0.94% | 8 | 246K | 8.6% | 5 |
| Dec 2025 | 27.1K | 0.87% | 8 | 201K | 6.4% | 5 |
| Jan 2026 | 27.1K | 0.85% | 9 | 301K | 9.4% | 5 |
| Feb 2026 | 27.1K | 0.96% | 9 | 165K | 5.9% | 5 |
| Mar 2026 | 27.1K | 0.73% | 9 | 246K | 6.7% | 5 |
| Apr 2026 | 33.1K | 1.1% | 9 | 201K | 6.6% | 5 |
| May 2026 | 33.1K | 1% | 9 | 246K | 7.6% | 5 |
| Jun 2026 | 27.1K | 0.88% | 9 | 246K | 8% | 5 |
| Jul 2026 | 27.1K | 0.94% | 9 | 201K | 6.9% | 5 |
| Aug 2026 | 27.1K | 0.93% | 9 | 201K | 6.9% | 5 |
| Sep 2026 | 27.1K | 0.97% | 9 | 201K | 7.2% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using hayu’s and Paramount+’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **hayu**: Measured on the search term “hayu”.
- **Paramount+**: Measured on the search term “paramount plus”.

- [hayu profile](/demand/au/brands/hayu)
- [Paramount+ profile](/demand/au/brands/paramount-plus)
- [All streaming services in Australia](/demand/au/categories/au-streaming-services): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is hayu or Paramount+ more popular in search?

In September 2026, Paramount+ had more branded searches than hayu among streaming services in Australia. Paramount+ had about 201,000 branded searches, while hayu had 27,100. Paramount+ made up 7.2% of all streaming service searches we track, and hayu accounted for 0.97%.

## Cite this page

Brandwave. "hayu vs Paramount+: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/hayu-vs-paramount-plus

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/hayu-vs-paramount-plus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.