--- title: "hayu vs Netflix: Which is searched more in Australia?" description: "Is hayu or Netflix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/hayu-vs-netflix" publisher: "Brandwave" --- # hayu vs Netflix: Which is searched more in Australia? Is hayu or Netflix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: hayu and Netflix - **Competitive set**: Streaming services - **Market**: Australia - **Month measured**: Sep 2026 - **hayu Share of Search**: 0.97% - **Netflix Share of Search**: 43.5% ## Is hayu or Netflix more popular in search? - In September 2026, Netflix had more branded searches than hayu among streaming services in Australia. Netflix had about 1.2 million branded searches, while hayu had 27,100. Netflix made up 43.5% of all streaming service searches we track, and hayu accounted for 0.97%. - Netflix was ahead of hayu in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, hayu’s share of searches among streaming services in Australia moved from 0.92% to 0.97%, and its estimated monthly branded searches held steady at 27.1K. - Across the 12 months ending September 2026, Netflix’s share of searches among streaming services in Australia moved from 41.5% to 43.5%, and its estimated monthly branded searches held steady at 1.2M. ## Top streaming services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Netflix appeared in all five answers. hayu was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Netflix was listed before hayu in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Netflix | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Prime Video | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Disney+ | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Stan | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Binge | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Paramount+ | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Kayo Sports | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | BritBox | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Foxtel | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | hayu | 10th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about streaming services - Asked ChatGPT "Which streaming service should I subscribe to in Australia?": 1. Netflix, 2. Prime Video, 3. Disney+, 4. Kayo Sports - Asked ChatGPT "What are the best streaming services in Australia?": 1. Netflix, 2. Disney+, 3. Prime Video, 4. Stan, 5. Binge, 6. Kayo Sports - Asked ChatGPT "What's the best value streaming service in Australia?": 1. Prime Video, 2. Paramount+, 3. Netflix, 4. Disney+, 5. Binge - Searched Google, AI Overview "streaming services": 1. Netflix, 2. Stan, 3. Prime Video, 4. Disney+, 5. Binge, 6. Paramount+, 7. Kayo Sports, 8. BritBox, 9. hayu - Searched Google, AI Overview "streaming service": 1. Netflix, 2. Stan, 3. Disney+, 4. Prime Video, 5. Binge, 6. Foxtel, 7. BritBox, 8. hayu Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia streaming services in September 2026? - In September 2026, Netflix gained share of searches among streaming services in Australia, from 41.9% to 43.5%. ## Month by month | Month | hayu estimated searches | hayu Share of Search | hayu rank | Netflix estimated searches | Netflix Share of Search | Netflix rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 0.92% | 8 | 1.2M | 41.5% | 1 | | Nov 2025 | 27.1K | 0.94% | 8 | 1.2M | 42.5% | 1 | | Dec 2025 | 27.1K | 0.87% | 8 | 1.5M | 48% | 1 | | Jan 2026 | 27.1K | 0.85% | 9 | 1.5M | 47% | 1 | | Feb 2026 | 27.1K | 0.96% | 9 | 1.2M | 43.4% | 1 | | Mar 2026 | 27.1K | 0.73% | 9 | 1.5M | 40.6% | 1 | | Apr 2026 | 33.1K | 1.1% | 9 | 1.2M | 40.3% | 1 | | May 2026 | 33.1K | 1% | 9 | 1.2M | 37.8% | 1 | | Jun 2026 | 27.1K | 0.88% | 9 | 1.2M | 39.6% | 1 | | Jul 2026 | 27.1K | 0.94% | 9 | 1.2M | 42.1% | 1 | | Aug 2026 | 27.1K | 0.93% | 9 | 1.2M | 41.9% | 1 | | Sep 2026 | 27.1K | 0.97% | 9 | 1.2M | 43.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using hayu’s and Netflix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **hayu**: Measured on the search term “hayu”. - **Netflix**: Measured on the search term “netflix”. - [hayu profile](/demand/au/brands/hayu) - [Netflix profile](/demand/au/brands/netflix) - [All streaming services in Australia](/demand/au/categories/au-streaming-services): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is hayu or Netflix more popular in search? In September 2026, Netflix had more branded searches than hayu among streaming services in Australia. Netflix had about 1.2 million branded searches, while hayu had 27,100. Netflix made up 43.5% of all streaming service searches we track, and hayu accounted for 0.97%. ## Cite this page Brandwave. "hayu vs Netflix: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/hayu-vs-netflix This page is also available as HTML at https://gobrandwave.com/demand/au/compare/hayu-vs-netflix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.