--- title: "Havana Club vs Malibu: Which is searched more in Australia?" description: "Is Havana Club or Malibu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rum brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/havana-club-vs-malibu" publisher: "Brandwave" --- # Havana Club vs Malibu: Which is searched more in Australia? Is Havana Club or Malibu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rum brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Havana Club and Malibu - **Competitive set**: Rum brands - **Market**: Australia - **Month measured**: Sep 2026 - **Havana Club Share of Search**: 1.3% - **Malibu Share of Search**: 8.1% ## Is Havana Club or Malibu more popular in search? - In September 2026, Malibu had more branded searches than Havana Club among rum brands in Australia. Malibu had about 5,400 branded searches, while Havana Club had 880. Malibu made up 8.1% of all rum brand searches we track, and Havana Club accounted for 1.3%. - Malibu was ahead of Havana Club in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Havana Club’s share of searches among rum brands in Australia moved from 1.4% to 1.3%, and its estimated monthly branded searches held steady at 880. - Across the 12 months ending September 2026, Malibu’s share of searches among rum brands in Australia moved from 6.9% to 8.1%, and its estimated monthly branded searches moved from 4.4K to 5.4K. ## Top rum brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Havana Club was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Malibu did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Diplomático | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Captain Morgan | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Kraken | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Bacardi | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Sailor Jerry | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Havana Club | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Bundaberg Rum | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Malibu | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beenleigh | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about rum brands - Asked ChatGPT "Which rum should I buy in Australia?": 1. Diplomático, 2. Captain Morgan - Asked ChatGPT "What are the best rum brands?": 1. Diplomático, 2. Havana Club, 3. Bundaberg Rum - Asked ChatGPT "What's the best rum for cocktails?": 1. Havana Club - Searched Google, AI Overview "rum": 1. Bacardi, 2. Sailor Jerry - Searched Google, AI Overview "spiced rum": 1. Kraken, 2. Captain Morgan, 3. Sailor Jerry Not named in any answer: Malibu and Beenleigh. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia rum brands in September 2026? - In September 2026, Malibu gained share of searches among rum brands in Australia, from 6.6% to 8.1%. ## Month by month | Month | Havana Club estimated searches | Havana Club Share of Search | Havana Club rank | Malibu estimated searches | Malibu Share of Search | Malibu rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 1.4% | 9 | 4.4K | 6.9% | 5 | | Nov 2025 | 1.3K | 2% | 8 | 4.4K | 6.9% | 5 | | Dec 2025 | 1.6K | 1.5% | 8 | 9.9K | 9.4% | 5 | | Jan 2026 | 1.3K | 2.2% | 8 | 5.4K | 9.3% | 5 | | Feb 2026 | 880 | 1.9% | 8 | 3.6K | 8% | 5 | | Mar 2026 | 720 | 1.4% | 9 | 3.6K | 6.9% | 5 | | Apr 2026 | 880 | 1.6% | 8 | 4.4K | 7.9% | 5 | | May 2026 | 880 | 1.5% | 8 | 3.6K | 6% | 5 | | Jun 2026 | 720 | 1.2% | 9 | 3.6K | 6% | 5 | | Jul 2026 | 880 | 1.4% | 8 | 4.4K | 7% | 5 | | Aug 2026 | 1K | 1.5% | 9 | 4.4K | 6.6% | 5 | | Sep 2026 | 880 | 1.3% | 9 | 5.4K | 8.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Havana Club’s and Malibu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Havana Club**: Measured on the search term “havana club”. - **Malibu**: Measured on the search term “malibu rum”. - [Havana Club profile](/demand/au/brands/havana-club) - [Malibu profile](/demand/au/brands/malibu) - [All rum brands in Australia](/demand/au/categories/au-rum-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Havana Club or Malibu more popular in search? In September 2026, Malibu had more branded searches than Havana Club among rum brands in Australia. Malibu had about 5,400 branded searches, while Havana Club had 880. Malibu made up 8.1% of all rum brand searches we track, and Havana Club accounted for 1.3%. ## Cite this page Brandwave. "Havana Club vs Malibu: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/havana-club-vs-malibu This page is also available as HTML at https://gobrandwave.com/demand/au/compare/havana-club-vs-malibu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.